While the tremendous benefits of Magento development may not be evident to rookie users, they are pretty much the motivation behind those who are somewhat familiar with this platform.
When you run an eCommerce business, apart from your sales and operations skills, it is the user experience that takes the attention. And if you don’t have a robust foundation, there are more chances of your store getting collapsed.
Plenty of store owners are choosing Magento for a variety of reasons. If you want to know more about what Magento is and why it should be a priority, read ahead and find out everything in this post.
What is Magento?
Available with inbuilt PHP, Magento is a platform that helps programmers create online stores and eCommerce sites. The platform was released back on March 31, 2008, by Varien. It is developed on Zend Framework.
Since its launch, the platform has managed to establish itself well within the industry. As a result, thousands of online stores are currently running on Magento. The list even includes some well-known names, such as Samsung, Nike, and more.
Adobe purchased Magento in 2018 at a price of $1.68 billion to complete the loop of commerce. As per the in-house data published by LitExtension, Magento was one of the three platforms that businesses migrated to the most in 2020.
Not just that, this platform has also been listed as one of the top ten leading eCommerce platforms in the world for 2021 by Techliance.
Why is Magento a Top Priority for eCommerce Developers?
Here are some of the reasons that make Magento a viable option for eCommerce developers:
Specialized for eCommerce
Unlike other Content Management Systems (CMSs), Magento is created especially for the objective of running an online store. It contains both basic and advanced elements that are required for an eCommerce site.
The list includes inventory management, user dashboard, improved shipping, and supplier management. Not just that, you can also make the most out of inbuilt cross-selling and newsletters.
Mobile Device Optimization
When it comes to keeping up with the standards of mobile web design, Magento is a good option. Both the enterprise version and the free community edition of Magento come incorporated with an HTML5 platform that maximizes the entire mobile shopping experience.
Moreover, your online store will always stay optimized. Magento mobile app helps establish a satisfactory brand experience for consumers who are using their mobile devices and smartphones to navigate your site.
Single Back-end Containing Multiple Storefronts
For most of the eCommerce sites, there is just one site on a single setup. However, such is not the case with Magento. When using this platform, you get the ability to establish a distinct and separate website for every product category.
This way, through a single backend system, you can effortlessly manage a variety of websites. Additionally, this platform also lets you use a gamut of designs and styles for every website to attract more customers.
Search Engine Friendly
Magento is also an SEO-friendly content management system. Thus, it comprises a variety of SEO features, such as:
- Search friendly URLs
- Meta descriptions
- Sitemaps
- Meta tags
- Layered navigation
- Keywords
- Product title
Talking about SEO, Magento eCommerce is updated with the latest SEO ranking factors. It offers advanced URL structure and meta-implementation options vital for adequate SEO. Furthermore, Magento comprises analytics for tracking web visitors as well.
Return Material Authorization (RMA)
While the profit margin doesn’t get directly affected by Return Material Authorization (RMA), it can still be decreased if not handled properly. Thus, in Magento, you can use RMA as an extension.
In a way, this helps you in constructing a business model that fits your needs perfectly. For every RMA situation, the return plugin of Magento has several options to offer.
User Experience
To ensure your target audience has a positive buying experience, you have to ensure that the entire store is well-maintained and well-designed. With Magento, you can let your customers enjoy robust features that can ultimately help increase your business.
With this platform, you can develop a safe, quick, and simple method to showcase your products and let your customers purchase and make payments effortlessly. Thus, the user experience is always up-to-the-mark.
One-Step Checkout Process
Creating a one-step checkout process is the ultimate way to ensure more conversion and less bounce rate. As long as you use this methodology, all the transaction processes and information will be completed on the same page.
This way, you can even make your customers save time. Magento lets you implement this technique easily and without any hassles.
Highly Customizable
This platform provides scalable, flexible eCommerce solutions and ensures you get enough flexibility to customize. Also, it offers you the opportunity to extend the platform to create a differentiated and unique branded experience.
Furthermore, Magento can adapt to changes and be modified to meet all the requirements.
Community Support
Magento development boasts a vibrant and growing community of dedicated developers, users, students, eCommerce experts, and learners. Also, this community is growing incredibly with each passing day.
So, if you are stuck with a problem and cannot find a quick solution, you can surely depend upon Magento forums and websites to seek help.
Affordability
One of the best things about Magento is that it is affordable. You can download the open-source platform with no license fee. However, if you wish to make your eCommerce store efficient, you will have to spend a few bucks on designs, plugins, and extensions.
Understandably, Magento offers plenty of benefits if you wish to build your eCommerce store and sell products on the internet. However, if you are not familiar with the technical know-how, you should seek guidance and help from experts.
In such a scenario, HumCommerce can back you up. This platform has a team of adept Magento developers who can help you in every possible manner. Whether you want to get a store developed from scratch or the existing one audited, you can get every required Magento service from here.
Wrapping Up
To sum it up, Magento can surely boost the performance of your entire eCommerce store. Furthermore, the simple installation of plugins and extensions helps you accomplish tasks and objectives smoothly. Be it the simplicity of the backend or user intuitiveness; several features make Magento a popular choice among developers and online business owners. So, if you are ready to sell on the internet, begin by developing a Magento eCommerce store today.
