Owners of a business are always looking for ways to increase their website’s ranking. An increase to a business’s website ranking helps to improve traffic to the website, which results in an increase of sales. However, many businesses believe that publishing a mass amount of content is the best course of action to achieve these higher rankings, but often overlook the content’s relevancy.
Having a mass amount of content on your website that isn’t relevant will not help to increase your website’s ranking, as Google can decipher a content’s intent. That is why it is crucial for content to be pertinent to the subject/question your page is aiming to answer. However, producing a mass amount of content that Google considers relevant can be challenging. Luckily, in this article, we will be discussing the five ways in which you can make your website’s content more relevant.
Provide Useful and Valuable Information
From a consumers perspective, there is nothing more annoying than going to a business’s website and seeing irrelevant content that provides zero value. As a matter of fact, useless and invaluable information on a website is a big reason why many people leave a website in the first place. According to the Nielsen Norman Group, users often leave a website in 10–20 seconds. However, pages with a clear value proposition can hold people’s attention for much longer.
It is important to keep users on your webpage because the longer they stay on your page, the more likely they are to purchase goods or services. When publishing content, you want to make sure that you provide valuable information that consumers can learn something from. For example, if you are in the business of selling cars, you should tailor all of your content around cars. Subjects such as what to look for when buying a used car, what questions you should ask at the dealership, etc. should be covered. Answering questions and providing information that holds value and substance to your website is the best way to make content relevant.
Create Catchy Headlines
The headline of an article is what catches the reader’s attention first. If your article has a boring, generic or plain headline, then nobody is going to want to click on the full article. If nobody clicks on the full article, your ranking in a Google search will drop.
One way to generate a catchy headline is to check out other high ranking websites that are related to your business and see what the headlines of their posts are. You can then use what has worked for them as an idea for your own unique headliner.
Use Relevant Keywords in Your Content
Using relevant keywords is something that is extremely important to keep in mind if you want to make your websites content more relevant. Relevant keywords are the terms that users are searching for and are the key to driving organic traffic to your site. If you have words in your content that users are actually looking for, then there is a better chance that they will click on your content. Not only do you increase your odds of users clicking on your content, but you also increase your odds of increasing your relevancy in Google’s eyes.
Google knows what key terms people are searching for, and if your content contains those keywords, then the higher it will appear on a Google search. In order to check which keywords users are searching for, use Google analytics. Google analytics will tell you which words people are searching for online, and how frequently that keyword is being searched.
Use Relevant Keywords in Your Meta Description
A meta description is what’s displayed below a website’s URL in the search engine result page and generally tells users what a page is about. Similarly to using relevant keywords in your content, you also want to use them in your meta description for the same reasons.
When a user searches for something online, the meta description is the first thing that they are reading before they even click on a URL. The meta description is very similar to the cover of a book. Although it may not be fair to judge a URL based on it’s meta description, the reality is that many users do. If you put relevant keywords in your meta description that you know users are searching for, you are increasing the chances of any given user clicking on your content.
Make Sure Your Content Is Evergreen
Evergreen content is content that will not become outdated in time. If you create content that in time will become outdated, then people will stop clicking on it in the future. If people stop clicking on your content in the future, then your future relevancy will decrease. For example, creating content that includes numerical reports or statistics that may change will eventually become irrelevant. That is why it is so important to make sure that the content on your website is evergreen. If you do not have evergreen content on your website, then your page will become less relevant as time passes, negatively impacting sales.
In summary, making your website’s content more relevant is extremely important to do. This is because it helps boost your ranking in a Google search, which ultimately will lead to an increase in sales for your business. All you have to do is follow the five tips I provided in this article, and your website’s content will be more relevant than ever before.
