What exactly is ASO (or App Store Optimization)?

ASO is a comprehensive method for maximizing your app’s visibility in the app store. First, you must learn how app stores rate apps and what variables go into their algorithms. Important to App Store Optimization (ASO) is keyword optimization, which is finding and using the best possible keywords in your app’s metadata. This improves the discoverability of your app in appropriate searches. A fascinating and alluring app listing that draws people and convinces them to download your software may be created by optimizing its title, description, icon, screenshots, ratings, and reviews.

Research

Researching the app store is necessary before applying any ASO methods. This entails checking out competing apps to learn about their market positioning, keywords, and how active of a user base they have. If you take the time to analyze popular apps in your field, you can learn what works and where you can improve. In addition, learning about your target audience’s demographics, interests, and search habits will help you fine-tune your ASO efforts for maximum impact. It’s essential to keep tabs on the app market and monitor any algorithmic updates made by app stores to stay ahead of the competition.

Keyword Optimization

Search Engine Optimization (SEO) relies heavily on keywords; thus, optimizing them is essential. It entails figuring out what people will type into search engines to find apps like yours. You can find high-ranking and low-competition keywords that fit your app’s features and target audience by conducting keyword research with tools like the Google Keyword Planner, App Store Connect Search Ads, or third-party ASO platforms. Your app’s search engine rankings and organic downloads can benefit from including these keywords in its title, subtitle, keyword field, and description.

App title, Meta description, and Data

App titles, descriptions, and metadata are essential for establishing a good first impression and gaining downloads. The name should be easy to remember, convey its purpose, and be immediately understandable. The description should be engaging, showcasing the app’s salient features and benefits. Make the description scannable and simple to grasp using bullet points and a clean layout. Metadata optimization, including category selection and app tags, can further increase your app’s discoverability.

App icon and screenshots

The app icon is the graphical representation of your app and plays a crucial role in capturing users’ attention and explaining the app’s function. An excellent first impression begins with a unique app icon representing your brand. The screenshots of your app’s features, processes, and user interface are also necessary. You may give customers an idea of what they can anticipate from your app by creating aesthetically appealing and informative screenshots that showcase key features.

Ratings and social proof

Users are heavily influenced by the opinions of others and the consensus of the general public. 

• Using in-app prompts, tailored messages, or incentives encourages your users to post reviews, and ratings might help produce more positive feedback. 
• Responding quickly and thoughtfully to positive or bad reviews shows that you care about your users’ experiences and build trust in your product. 
• If you can add social proof in any way – you MUST. Users are more likely to download an app after seeing great reviews or testimonials, so do it.

Localization and expansion 

It is no doubt that investing in localization will bring your app to new audiences globally. You can improve the discoverability and applicability of your software in multiple locations by localizing its information, such as titles, keywords, and descriptions, per the local language and cultural norms. 

Whenever you plan to hire app developers and go global, ensure you’re spending enough time conducting careful market research and being aware of cultural differences. 

Monitoring and testing

Continuous monitoring and testing are vital to ASO. Because it is an ongoing process, the success of your ASO will be gauged by keeping an eye on key performance indicators(KPIs) in the app stores, such as user reviews, search impressions, keyword ranks, and conversion rates. 

Wrapping Up

ASO must be a central component of your app marketing strategy if you want long-term success in the app store ecosystem. If you thoroughly understand app store optimization (ASO), you are in luck! This can help you significantly increase the discoverability of your app and the number of users it attracts.

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Now, the question is: What’s next in the future? How would the software development industry evolve, and what new trends will we see? Don’t fret! This blog covers everything, from upcoming software development trends to new predictions in the field. Let’s begin:

5 Software Development Trends & Predictions for 2023

1. The popularity of cloud computing is on the rise

It’s a brainer that cloud computing is an integral part of our lives. Businesses have no option but to switch to the cloud to stay relevant in the hyper-competitive market.

However, the cloud is getting more popular lately because of compelling benefits like improved security, cost savings, flexibility, and scalability. Some businesses have migrated their applications, infrastructure, and data to the cloud, while others plan to do so soon.

You must have a cloud migration and implementation strategy to brace your software development company for the future and ensure it caters to the evolving market.

2. Cybersecurity has taken center stage

The rise of internet entrepreneurs (people who’ve amassed wealth after the dot com era) has not only attracted attention from the media but also cybercriminals who want to get rich by exploiting them. Now and then, we get to see cyber attacks that cost trillions of dollars each year. Garter even predicts that these attacks will increase by 700% by 2025.

Hence, it has become essential for businesses to take things into their hand and follow necessary measures to secure their software. Doing so has even become more accessible with the rise of cloud computing. Small and mid-sized businesses can add advanced features to their software without spending much money or resources. 

3. Low-code platforms are getting popular

Building an app without programming knowledge seemed like a fantasy a few years ago. But today, it is a reality because low-code platforms allow even non-technical users to build mobile apps from scratch using drag-and-drop features. Do you know what this means?

You don’t have to rely entirely on your developers to build a mobile app. If you feel they’re preoccupied somewhere else, you can have a non-technical member with a basic understanding of your app idea try their hands on these tools. Low-code platforms are also beneficial for small businesses that can reduce the costs of hiring additional resources for software development.

Even experienced developers can benefit from low-code platforms by letting them speed up the development process and avoid writing thousands of lines of code. 

This way, low-code platforms are a win-win, whether you’re a small business or an enterprise. There’s no reason why you must miss out on them because these tools have a lot to offer.

4. AI & machine learning is taking over

You’re mistaken if you believe software development is just about writing millions of lines of code. It has evolved a lot from that. Artificial intelligence and machine learning have allowed software developers to automate many mundane tasks and optimize their code for maximum performance. 

Here’s how AI and machine learning have redefined software development: 

• AI helps detect and remove anomalies in software code, making it cleaner and more efficient.
• With AI, you can automatically generate code by using instructions, thus saving you time and effort. Some AI tools even generate new code snippets or even entire modules based on existing patterns of your code.
• Machine learning algorithms can help you detect and fix issues early in software development, saving time and ensuring high quality.
• AI eliminates the need to write code from scratch by offering intelligent auto-complete suggestions based on your code’s context.
• With AI and machine learning, you can automatically analyze user feedback, error reports, and system logs to identify patterns and offer intelligent update recommendations. You can continuously improve the software based on active user feedback. 

Now that AI and machine learning are critical in software development, you can no longer treat it as an afterthought. Instead, you need to be familiar with AI and machine learning technologies and analyze how to leverage them to improve your software development process.

5. Microservices architecture is the new norm

Earlier, the standard software development approach among businesses was to build it in a monolithic architecture. In this approach, they used to code the software as a single unit containing billions of lines of code. It worked efficiently for small projects but brought many challenges as it progressed, such as:

• Maintaining a single monolith containing billions of lines of code was a mammoth task. To make even a slight change, developers had to spend hours searching for the code they wanted to modify. Also, sometimes they used to make matters worse in the quest to fix them.
• A single error could bring the entire software down, resulting in costly downtimes.
• Businesses had to update the entire software to release a single update, which took time and inflated costs.
• Scaling the software could be challenging as adding new code could affect how the software works currently.

Many businesses have started using microservice architecture to overcome this issue. It brings its advantages, such as:

• Updating and maintaining the software is no longer a challenge as you can break it down into several microservices, which are easy to develop and maintain.
• An error in a single module only impacts that feature. It doesn’t bring the entire software down, as with monolith architecture.
• You can scale or modify the software easily, as making changes in a microservices architecture is more accessible than the monolith one.
• Technology barriers are easy; you can use the language, framework, and tools you choose in each microservice.

If you’re also looking to build highly scalable and secure apps using the microservice architecture, this is the right time. 

In Conclusion,

Software development is evolving at a constant pace. New technologies and trends keep emerging now and then, changing the way we develop software. Only those who can keep track of these latest happenings and leverage them to their business gains can survive and thrive in this hyper-competitive space. 

Hopefully, the trends and predictions above gave you enough idea of what’s trending in the software development industry. It’s time to leverage these trends to your business advantage and see the results yourself. Best of luck!

The post Analyzing the Future of Software Development: Trends & Predictions appeared first on Tech Web Space.

How much does it cost to build a Magento eCommerce website? On average, building an essential Magento eCommerce website can range from $10,000 to $50,000. Maintenance costs range from a few hundred dollars to a few thousand dollars. 
To offer you a more accurate estimate of Magento eCommerce website development and maintenance, we’ll break down the costs by license, theme, hosting, extensions, development, operation, and maintenance. Let’s begin:

A Detailed Breakdown of Magento eCommerce Website Development cost 

Magento Licensing Fees

Magento is available in two editions: Magento Community Edition and Magento Enterprise Editions. The Magento Community Edition is cost-free, so you don’t have to worry about licensing fees or other costs. It has limitations and may not be suitable for building an enterprise-level website. 

On the other hand, the Magento Enterprise edition offers everything you need to build a fully-fledged eCommerce website from scratch. However, it has a yearly licensing fee as follows:

• For Gross sales revenue $0-$1 Million: $22000
• For Gross sales revenue $1-$5 Million: $32000
• For Gross sales revenue $5-$10 Million: $49000
• For Gross sales revenue $10-$25 Million: $75000
• For Gross sales revenue $25-$50 Million: $125000

Website domain cost

A website domain will allow customers to find your website and explore your products. It would be best if you also had a unique domain name to attract customers and make your website stand out from the competition.

You can acquire a website domain in two ways:

• Buy a brand new domain: A new domain can cost anywhere from $10 to $15 per year. Top-level domain names are always more expensive than generic domain names.
• Aged domains: Aged domains are costly. Depending on the domain value and the website’s related data, the person selling these can charge you hundreds or thousands of dollars.

Website hosting costs

You need to host your eCommerce website to operate it on the Internet. The hosting charges can vary depending on your business size and the website traffic. 

You can host your eCommerce website in three ways:

• Dedicated hosting: Host your website on a dedicated server.
• VPS hosting: Hosting your website on multiple dedicated servers.
• Shared hosting: Hosting your website on shared servers.

Dedicated and VPS hosting plans are expensive. Dedicated hosting can cost you from $100 to $300 per month, and VPS hosting costs from $50 to $150 per month. Shared hosting is less expensive. However, it is not recommended for Magento eCommerce websites because of the high traffic and resource requirements.

The website hosting costs can also vary depending on the hosting provider, the location of the server, and the resources included in the plan. 

Cost of Magento themes

While you can design a Magento eCommerce website from scratch, a Magento theme is more affordable. It can cost anywhere between $0 to $200, which is way less expensive than hours of effort and thousands of dollars that you otherwise had to spend on having a web designer design your website from scratch.

However, the downside of Magento themes is that they may limit how you can display your products and content on the eCommerce website. You can customize these themes, but you have to spare more money. 

On the other hand, you get complete creative freedom if you hire a web designer or web design agency to design your website from scratch. However, it can cost you $10,000.

Magento Website Development Cost

You can hire a Magento developer or a full-time Magento website development agency to develop a Magento eCommerce website. The standard price of hiring a developer is $15 to $80 per hour. On the other hand, a Magento web development agency charges around $50,000 for an essential Magento website and $250,000 for a Magento enterprise website. 

Magento Extension Costs

Although Magento’s community and enterprise editions offer enough features to build and maintain an eCommerce website, you can use extensions to enhance its functionality. Some of these extensions are free, while others are paid. The price can vary depending on your requirements, expectations, and the functions an extension performs. On average, Magento websites can cost anywhere between $1000 to $2000. 

Magento Website Customization Cost

Customization is about enhancing the performance and customer experience of your eCommerce website. It includes website overhaul, speed optimization, security patches, SEO optimization, etc. Optimizing a Magento website can range from $15 to $80 per hour. 

Magento Website Maintenance Cost 

With regular maintenance of your eCommerce website, you can ensure that it keeps working and no potential issues occur. Maintenance is essential because potential issues can result in downtimes that cost you millions and blow your reputation. You can even lose precious customers as they will quickly jump to your competitors if your website is not working. 

A Magento eCommerce website’s maintenance cost can range from $500 to $1000 per year, depending on the Magento website builder. 

Summary

This was a detailed breakdown of the Magento app development costs. While this is not an accurate estimate, it can give you enough idea of how you can properly allocate the budget to build your eCommerce store. It can guide you in achieving your business goals and the decisions you want to make as a business owner. 

The actual cost can vary depending on the Magento development service provider, the experience of the developers you’re choosing, or the services they offer. The more reputed and experienced team you hire to build your eCommerce website, the higher the cost. However, it also ensures that you create an eCommerce website that meets or exceeds customer expectations.

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Choosing the proper web framework for your project is crucial. Every developer writes code that adheres to some framework—these frameworks aid development by automating redundant tasks, thereby reducing development time. 

Frameworks allow developers to spend more time on application logic rather than worrying about low-level details like protocols, sockets, or process management. They reduce development time by automating the implementation of redundant tasks, allowing developers to concentrate on application logic instead of other everyday elements. Highly favored and expert-recommended frameworks surround us, and you must make the right choice for your business. 

Python, one of the most favored frameworks, has gained popularity amongst developers and growing businesses. This article will discuss some Popular Python Frameworks for Web Development. 

What is a Python framework?

The Python Web framework is a collection of packages or modules that enable developers to create Web applications or services. It is a widely used high-level, general-purpose programming language and supports both Object-Oriented and Procedural programming paradigms.

Its programs are typically smaller than those written in other programming languages, such as Java. Programmers type relatively minor, and the language’s indentation requirement ensures that their code is always readable. Python is the primary language used by companies such as Instacart, Spotify, Pinterest, Google, etc.

Why do you need a Python framework?

There are numerous advantages to using Python as the primary language compared to programming languages like Java, C++, or PHP. Python has reached its peak with tons of features and improvements, becoming more popular by the day. Selecting the correct language to deliver the desired results is essential. Other factors include database management, security, and data retrieval. 

The following are some additional benefits of using Python frameworks:

1. Simpler implementation
2. Excellent documentation
3. Multi-Purpose Programming Language
4. Database Connectivity
5. Growing Community Base
6. Effective operations
7. Secure framework 
8. Open-source 
9. Easy integration

Types of Python frameworks

Python is one of the most chosen programming languages. Different frameworks have different benefits and drawbacks. As a result, the decision must be made based on project requirements and developer preferences. Python frameworks are classified into three categories:

1. Microservices

These lightweight frameworks have no additional functionalities or features. When using a microframework, developers must add a large amount of code and other requirements themselves. These simple frameworks with few features and functions necessitate that developers perform specific operations for which they write most of the code. Some examples include Falcon, Pycnic, CherryPy, Flask, Dash, Bottle, and others.

2. Full-stack framework

Python is an excellent programming language for full-stack development. Popularly known as enterprise framework, it includes already built-in libraries that assist in developing forms, layouts, and multiple templates. Learning how to run a web application from design to deployment will not only be a fascinating learning experience, but it will also be an excellent move for your career. Fullstack framework supports everything, from backend functionalities to frontend interface and database; for instance – Pyramid, Django, Web2py, TurboGears, CubicWeb, and others.

3. Asynchronous

It allows developers to manage many concurrent connections. The asynchronous framework uses Python’s Asyncio library. Tornado, Sanic, Growler, and other names are examples.

Any asynchronous framework, which has recently gained popularity, is a microframework that allows for handling a large number of simultaneous connections. An asynchronous framework written in Python typically uses the programming language’s asyncio library.

How to choose the best Python framework

Below are some things to understand and keep in mind when selecting Python frameworks for web development:

1. First, assess the scope and difficulty of your project. A full-stack framework is a way to go if you need to create an extensive system with many features and requirements. This works when the task at hand is on a greater scale. However, you can try a microframework if it’s a small-scale project. Eventually, you will understand that full-stack frameworks are great for building an extensive system with advanced features and modules.

2. Scalability is another vital factor when choosing the proper python framework. This is important when websites are hosted on different servers and must handle a high volume of traffic simultaneously.
   
3. MVC is a popular pattern in Python frameworks. The MVC pattern’s three components are decoupled and responsible for different things. The Model is in charge of data management and defining rules and behaviours, representing the application’s business logic. A View can be any output representation, such as an HTML page, a chart, a table, or plain text. The Controller accepts user input and delegates data representation and handling to a View and a Model. This leads to better coding, leading to more qualitative applications. Although MVC is prevalent almost everywhere, it should not be the only factor influencing your choice of Python framework.

4. Ease of installation is crucial. This is one factor to consider when deciding on the best Python framework. While some frameworks are quick and simple for the project, they need users to go through a long installation technique. This can also affect the application, as it may demand aid when positioned on the production server.
5. Developers instinctively prefer building websites on competitive platforms, but budget is mostly a constraint for clients. This is variable and solely based on the project’s demands. 

Wrapping up

All Python frameworks are helpful, but choosing the best one depends on the needs of your project. Each Python framework has unique features and capabilities to meet various app development requirements. The key is determining which framework best suits your project, which shouldn’t be complicated – we’ve already shown you how!

The post How to Choose a Python Framework for Web Development ? appeared first on Tech Web Space.

With the increasing prevalence of mobile apps, interactions between businesses and customers have transformed over the years. Businesses must be fully aware and alert about consumer psychology and work towards balancing their project requirements and the market’s needs.

An average US adult, for example, spends almost 3.5 hours on mobile apps – not to forget that access to mobile apps is nearly 30-40 apps in a day. Yet users can quickly abandon apps if they find a problem with the loading or features. 

The data on mobile app downloads reflected below should tell you the importance of incorporating the right features into apps.

Mobile App Downloads worldwide 2021-26, by store

The decision on what mobile app features to include is tricky; you have to know what the essentials are & what you are providing as a USP. Whether gaming apps, business-related, or educational, there will be a few “must-have” features and a few that you will provide to gain a competitive edge.

Here’s a walkthrough of everything to keep in mind while deciding about the features that are going to enhance your app’s value-

Features for your Mobile App

1. Purpose of the App 

Features have to align with the core business strategy formulated. You must list all your company’s goals, short-term & long-term objectives, and the type of function you want the app to perform. Often the ideas you have in mind may exceed the practicalities of implementation and budget allocation.

You must consider all these aspects before listing the exact purpose of the mobile app. This will help you note what pain point you are addressing for users, how you’re adding value, and how you will profit from it. Specialized purpose addressing usually helps an app gain better traction. 

2. Market & competition research

Now that you know your purpose, you must do your market analysis – of the competition and the audience. The first will tell what you’re up against with other businesses, and the second will tell you the demographics of the particular audience. It would help if you could study the mobile apps being downloaded by users and note the specific stories to understand what worked for others ad what didn’t. Research current trends, competition, market, available technology, and audience group (need, desire & pain points).  

3. Priority features 

It is always good to prioritize the essential features that your app needs to have. While doing so, remember the practical motive of seeking a result from the app. Make a requirement list, then decide on a feature based on each one. Then choose the tools & technologies that will be used to design and implement the app.

Also, keep in mind the sequence of time in which you might want to add features – essential ones first, some specialized ones later, while keeping in mind the basic structure of the project. While strategizing on the features, you must avoid scope creep. Prioritize measurable, business-related features. 

4. Success benchmarks 

Defining the success of your project is vital, so you know how you’ll evaluate every feature. Then the teams also understand what they will need to achieve for the product to be released. The related user experience should be built as per the feature. Simplicity while using features and usability of features matter. 

5. Platform compatibility

When you select features, you should be aware if you can make it all work out across platforms. Features shouldn’t be too complicated to work on specific platforms. This, in turn, will help you decide whether you are using native or cross-platform frameworks – most people use the latter. Feature and platform compatibility are essential to a seamless and intuitive user experience. 

6. Performance consideration

App performance is a vital factor. Care should be taken to include features that will not complicate the mobile app’s performance. Complexity can lead to general slowness and difficulty in loading. Readability of the content, quality of the graphics, and effortless scrolling through the app are all part of the performance of mobile apps.

Make sure your feature selection and implementation are all taking care of this.  You can also take a call on whether you want to choose features as per usability in offline mode. Being able to work offline is a significant asset in a mobile app. 

7. Update & Security Concerns

Choose your features such that it is not tricky for teams to take care of security issues and regular updates. Will you be able to provide regular updates for your features? Will you be able to ensure security for all users irrespective of the features added? These are questions you should ask yourself before finalizing the feature list. 

8. Connectivity issues 

Certain mobile app developers point out that you must consider the variations in internet speed and connectivity issues across different audiences. While testing your MVP, ensure you are testing all significant features for speed issues. 

Takeaway

Listing the purpose of the mobile app you are building and defining the product properly is very important while selecting the mobile app features. Chosen features should be relevant to the intent, the audience, and the particular pain points being addressed. Besides this, you will decide on the USP and accommodate features accordingly.

The post How to Choose the Best Feature for your Mobile App appeared first on Tech Web Space.

Google Cloud Platform is a suite of cloud computing services offered by Google. It provides a platform for deploying and managing applications and services, as well as data storage and analysis. It is a platform as a service (PaaS) offering, providing a range of modular cloud-based services. These services spans compute, storage, big data, networking, and developer tools.

GCP lets you build and host applications, websites, and services on the same infrastructure as Google. You can use GCP to distribute your applications and websites to millions of users around the world.

GCP cold also helps you store and process large amounts of data. You can use GCP to store data in the Cloud, analyze it with big data tools, and take advantage of Google’s networking infrastructure to distribute it to users around the world.

Google Cloud Platform includes a range of services, including compute, storage, networking, big data, and machine learning. It also offers a variety of APIs to help developers build and deploy applications on the platform.

Who Uses Google Platform?

Google Cloud Platform is used by businesses of all sizes, including start-ups, small businesses, and large enterprises. It is also used by several government agencies, including the U.S. Department of Defense. Its popularity is due to its low cost, high scalability, and ease of use.

Google Cloud Platform is used by businesses of all sizes, from small businesses to Fortune 500 companies. Customers include Disney, Spotify, and Coca-Cola.

Google Cloud Platform is a good choice for businesses that want to use the same technology as Google. Google Cloud Platform is also a good choice for businesses that want to use a public cloud platform.

Various Google Cloud Components

Google Cloud Platform Components provides a variety of services to help organizations with their cloud needs. These services include computing, storage, networking, big data, and machine learning.

Since its release in 2008, Google Cloud Platform (GCP) has become a leading cloud provider, thanks to its massive compute resources, global infrastructure, and commitment to open-source development.

GCP is a mature platform that offers a comprehensive suite of cloud services, including Compute Engine, Storage, App Engine, Cloud SQL, and more. Let’s take a closer look at some of the key components of GCP.

Compute Engine

GCP’s Compute Engine is a powerful cloud computing platform that allows you to run VMs on Google’s infrastructure. You can use Compute Engine to run applications, websites, and databases.

Compute Engine features include:

Rapid deployment: You can deploy VMs in minutes, and scale them up or down as needed.

You can deploy VMs in minutes, and scale them up or down as needed. Customizable machines: You can choose from a variety of CPU, memory, and storage options.

You can choose from a variety of CPU, memory, and storage options. Flexible pricing: You can pay for Compute Engine by the hour, or get a discount by committing to a longer-term.

Storage

Storage is a critical piece of infrastructure for businesses of all sizes. Storage arrays provide a way to store data so that it can be accessed by servers. When businesses move to the cloud, they need to consider the best way to store their data.

Google Cloud offers a number of storage solutions, each of which has its own advantages and disadvantages. The first option is block storage, which provides virtual hard disks that can be attached to virtual machines. Block storage is good for storing data that needs to be accessed frequently.

The second option is object storage, which is a way to store data in a hierarchical structure. Object storage is good for storing data that is infrequently accessed. The third option is tape storage, which is a way to store data on magnetic tape. Tape storage is good for long-term storage.

Each of the Google Cloud storage options has its own benefits. Block storage is good for businesses that need to store data that needs to be accessed frequently. Object storage is good for businesses that need to store a large amount of data. Tape storage is good for businesses that need to store data for a long period of time.

When businesses move to the cloud, they need to consider the best way to store their data. Google Cloud offers a number of storage solutions, each of which has its own advantages and disadvantages. The first option is block storage, which provides virtual hard disks that can be attached to virtual machines.

Block storage is good for storing data that needs to be accessed frequently. The second option is object storage, which is a way to store data in a hierarchical structure. Object storage is good for storing data that is infrequently accessed. The third option is tape storage, which is a way to store data on magnetic tape. Tape storage is good for long-term storage.

App Engine

App Engine is a platform as a service that allows developers to create and run applications on Google’s infrastructure.

One of the benefits of App Engine is that it takes care of all the backend work for you. This includes things like provisioning servers, configuring and managing databases, and routing requests. You simply write your code and upload it to App Engine, and it will take care of the rest.

Another benefit of App Engine is that it’s fully managed. This means that you don’t need to worry about things like scaling your application up or down to meet demand. App Engine will automatically scale your application as needed.

App Engine also offers a wide range of features, including support for multiple programming languages, cloud storage, and task queues. It also integrates with other Google Cloud Platform services, such as Cloud Datastore, BigQuery, and Cloud Pub/Sub.

If you’re looking for a platform to host your web application, or you want to start developing applications for the cloud, App Engine is a great option. It’s easy to use, it’s fully managed, and it offers a wide range of features.

What are the Benefits of using the Google Platform?

Some of the benefits of using the Google Cloud Platform include:

1. Cost savings: Google Cloud Platform provides pay-as-you-go pricing, which can save businesses money over time.
2. Scalability: Google Cloud Platform can easily scale to meet the needs of businesses of all sizes.
3. Reliability: Google Cloud Platform is highly reliable and features multiple data centers around the globe.
4. Security: Google Cloud Platform is highly secure and features multiple layers of security.
5. Ease of use – Google Cloud Platform is easy to use, which makes it ideal for beginners and experienced users alike.
6. A comprehensive suite of services – Google Cloud Platform offers a comprehensive suite of services, making it a one-stop-shop for all your cloud needs.
7. Variety of deployment options – Google Cloud Platform offers a variety of deployment options, making it suitable for a variety of applications.
8. Excellent customer support – Google Cloud Platform offers excellent customer support, ensuring that you get the help you need when you need it.

However, there are a few downsides to using the Google Cloud Platform. One of the main downsides is that the platform is still relatively new and is not as well-established as some of the other public cloud providers. This can make it difficult to find support if you encounter any problems.

Another downside is that Google Cloud Platform is not as widely available as some of the other providers. It is only available in a few countries, which can be a limitation for some businesses.

Overall, Google Cloud Platform is an excellent public cloud platform and is ideal for businesses of all sizes. It offers a comprehensive suite of services, excellent customer support, and a variety of deployment options. It is still relatively new, which can be a downside, but the platform is constantly evolving and improving, so it is worth considering for your next cloud application.

Conclusion

Google Cloud Platform is a reliable, scalable, and affordable platform for businesses of all sizes. It offers a wide range of products and services, and it is easy to use and administer. Additionally, the Google Cloud Platform is backed by one of the world’s largest and most advanced technology infrastructures.

The post An Ultimate Guide to Google Cloud Platform appeared first on Tech Web Space.

But here’s a thing, it’s 2022, and the internet is filled up with a zillion online shops trying to do their best to lure customers and get their sales high 

But do you know what goes wrong, and only a few make it to the top and get market attention? They get the basics right and maintain their uniqueness at the same time. 

And that is exactly what you’ve to do. Your online store must match the expectations of your targeted audience. However, that won’t be too easy to crack with so many options available. Thus, we’ve come up with every element you’d require to improve your eCommerce web design, from sleek designs to check-out modules to guide you in building your ideal eCommerce development checklist.

Your Ultimate eCommerce Development Checklist

Here’s a detailed list of everything you need to have in place. Let’s go

Ensure your technical functions are tied up

1. Host

You’ve to be very keen while selecting your web hosting package that aligns perfectly with your eCommerce website’s style. Ideally, you should confirm your hosting package with an SSL certificate for your eCommerce website.

2. Website Security

Well-documented software will safeguard your website from security breaches and risks. Its 2022 and cyber thefts and security breaches are itself a million-dollar industry. Thus you’ve to keep checking for any loopholes in your eCommerce website, as it won’t only harm your customers but will imperil your relationship entirely with your customers.

3. Site Speed

Your website speed can entirely make or break the game. If it takes more than 3 seconds to load, visitors will abandon your website immediately. With more abandons and poor dwell time on your website, Google will rank you down, which is a big thing to achieve at first.

It’s also a pivotal pointer to providing an excellent user experience to your customers. 

4. Server Log

Ensure that your website displays all debug output from the development process. The server log is essential for your excellent loading speed and for avoiding jamming up the hard drive with irrelevant data that hamper the loading speed in the first place.

Trivial attention to how you want to appear

A perfect eCommerce website design will definitely check these boxes-

5. Logo

The logo impacts your brand image and summarizes your brand identity and what you stand for. A common practice is to place the logo on the top left corner that catches the immediate attention of the buyers.

Thus include your brand tagline with the logo and ensure it’s placed above the text or alongside it.

6. Colors

Following color psychology always provide the maximum benefits. The colors you select should align with your brand’s tone and the type of products you’re selling. Leverage this part to stand apart since several eCommerce sellers try to copy the same style. 

2022 is seeing a massive hit of pastel shades in eCommerce website preferences, given the rich and aesthetic experience it provides.

7. All over website design

Your online buyers give more attention to how simplified your shopping experience is than all the irrelevant textures and features you would add.

From your fonts sizes to the background, everything should complement each other, and the website should look and feel real and natural and not as if anything has been added forcefully. When I say look rich, it doesn’t mean you spend millions on the design itself, given you’ve more aspects of handling. By rich, we mean studying consumer preferences and psychology to find what attracts your target audience the most.

Next comes the list of Pages to keep in check

8. Home Page

The roots of an eCommerce website or any website per se are its homepage. It tones the business uniqueness and reflects how you stand exceptional and stand apart too.

9. About Us Page

It’s a direct form of communication between you and your visitors. It conveys what you are and the value you provide with your business and its services. You can expand on your products by detailing them and their benefits here. Furthermore, you must ensure a “human touch” in this section, where customers understand they’re buying from a people-led business and not from robots.

10. Contacts Us Page

The more detailed customer support page you provide with all channels for your consumers to reach out to you, the more you exhibit trust in your relationship with them. Make sure you add your social media like Instagram, Twitter, and Facebook, add your customer support email id and your helpline numbers at least two.

11. FAQ Page

Your website visitor’s mind is jam-packed with questions surrounding security concerns to delivery-related concerns. While you can’t cater to every little query, you can create a general detailed FAQ (Frequently asked questions) section) that answers the most common questions you’ve received from your customers in the past.

Core Actions for your customers-

12. Choosing Products

Highlight all essential details about the products you’re listing on your website, from the crucial information to functions, material, product quality, and consumer reviews below each of them.

Also, check the image quality with all dimensions, video functions and provide the most visible manner for reading.

Provide customers an effortless option to check if the product is available in their area.

• Highlight the add to cart and buy now options.
• Don’t miss the “add to wishlist” and save for later options.
• Suggested items should be filtered out based on purchase history and searches.

13. Cart

This section should be purely designed to cater to the shopper’s general requirements, and each product here should be processed with speed and clarity.

• The product name and image are to be displayed during checkout.
• Product price should be consistent during all processes and avoid adding surprise costs during the checkout.
• Always provide a link back to the product page.

14. Shipping 

Shipping time plays a crucial role in boosting customers’ confidence. Providing free shipping on a minimum purchase value can also help increase your sales and the shopper’s buying capacity.

15. Payment methods

Not only should you enlist all basic and essential payment methods like UPI/Debit/Credit/wallet payments, but also highlight a clear return and refund policy. This will help boost confidence and increase their chances of shopping with you again.

16. Confirmation

This should be precise and clearly shown since your consumer might consistently check for the product status. A confirmation window after transaction or refund/ return or order fulfillment is crucial.

Over To You

Alongside, focus on personalizing the experiences from design personality to product preferences, and personalization stands among the most in demands user experiences.

The best part is to incorporate all the above-listed features; you don’t have to roam around spending thousands of dollars. You can get all the basics right and rich by having exemplary research that accumulates data from all consumers types and places.

The post Points to consider while building an eCommerce Development Checklist appeared first on Tech Web Space.

B2B (Business to Business) is the situation where commercial transactions happen between two businesses. These eCommerce transactions can be between manufacturers, retailers, and wholesalers of products and services. B2B transactions take place when organizations require products for their processing or output units.

B2C (Business to Consumer) is the situation when businesses work undeviatingly with consumers. B2C transactions will always have the end-users purchasing the product for their personal requirements. 

Customers-

The type of customers which both the marketing strategies focus on makes a crucial difference. The difference between B2B and B2C customers-

B2B eCommerce sites focus on big organizations and businesses that possess goods in bulk and sell them to end-users. Unlike B2C marketing, B2B selling involves decision-making processes and includes more than one party at the negotiation end. This involves managers, sellers, brokers, and decision-makers. Multiple people involved in the purchasing signifies extended negotiations and personalization right from the initial point of contact and rational, unemotional business decisions till your site visitors transform into paying customers.

B2C customers are single buyers and B2C sites can directly sell to individual customers who are looking for specific products. B2C selling promotes impulse buying since customers often make purchase decisions based on emotional and momentary influences. Thus B2C selling doesn’t necessarily require following a very strict marketing approach, however, they need to ensure careful marketing, following a distinct direction, and carefully studying the consumer buying patterns. 

B2B and B2C customers come from very different buying intentions and therefore require different selling methods. However, understanding your consumers and their requirements is pivotal for both situations to tailor your eCommerce services properly.

Customer Life Cycle-

Customer life cycles in B2B eCommerce are much longer than in B2C eCommerce. B2C customers might make a purchase and then never return to that online store. Unless there’s a compelling reason to return, they are most likely to not make another purchase from that same store as they always look for better alternatives every now and then.

Contrarily, B2B buyers believe in establishing long-term business relationships, thus if B2B sellers are successful in building mutual trust, this can help in working together for years to come.

Think of it like this- 

A B2C eCommerce business has to sell 10 million products at $10 each to become a $100 million business, but a B2B business may only need to sell 1000 products worth $100,000 each to become a $100 million business! For these reasons, customer acquisition takes a lot longer in the world of B2B eCommerce.

Products

The products these two marketing industries sell become a huge segment of distinction.

B2B eCommerce sites deal with work-oriented or business-specific products for enterprises like types of machinery, employee or staff uniforms, office furniture. B2B sellers expertise and center upon a niche and aim to satisfy all requirements of buyers specific to that niche. 

One another important feature of B2B sellers and websites is that they sell in Bulk orders since buyers often require goods in huge quantities.

B2C eCommerce sites on the other hand focus on delivering and catering to all customer needs. Amazon is one of the best examples of a B2C site, It serves almost every product required for human existence from toothbrushes to tv sets. 

B2C is least or not likely to sell in bulk orders, with usually customers making single or small purchases only.

Design and Marketing Approach- 

B2B websites don’t focus much on making impressive designs, instead, the focus is more on generating leads.  Therefore their aim is to acquire contact information from the website visitors- so that they establish contact or reach out to them at an appropriate time. Since B2B transactions include complex and huge pricing which cannot be availed for all customers thus negotiations are a common ritual before both parties can settle happily. The marketing strategy emphasizes building long-term relationships and aftercare.

The B2C market is huge which requires B2C sellers to make their own identity to sustain the dynamic competitive environment. The website should be personalized according to consumer requirements and captivating to attract more customers to visit your online store. B2C sellers should center their promotional activities towards alternative marketing channels which have higher user engagement like Facebook, Instagram, etc.

Difference in CTAs

What does the thumb rule of marketing say?- Say exactly what your consumers want to hear, i.e highlighting the product benefits for your customers.

B2B businesses prefer buying products from specialists who can comprehend their specifications and methods and also follow the changing decision curves during the purchase process. Thus, to get to your target B2B audience, speak their language!

The decision-maker at the end is buying your services to revamp and enhance the all-over business performance. This requires them to put personal emotions aside and evaluate both beneficial and non-beneficial aspects of the purchase.

Example- If you are selling office work-desks. Your B2B CTA example can be- 

“Comfortable work-desks to boost your employee productivity.”

For the B2C eCommerce website, the actionable CTA should focus on conveying how the product would benefit the individual customer. They need to focus on resonating with their customers and finding the CTA language that entices customers to make the action. More simple language without confusing or heavy words might make the customer second thought the decision and turn away. The CTA can be-

Design your home with specially customized work desks for you! 

The buyer willing to buy the work-desk wants to enjoy the outcome, and thus the copy should evoke emotions of enjoyment.

However, the common thing that binds B2B and B2C businesses here is that the actionable content should be human-centred, i.e., should carry an emotional connection.

The Checkout Process

So, this is the last step of your customer’s buying process, making a massive difference for you to put the right card forward to have your customer take the desired action.

With your B2C website, your consumer’s journey should be straightforward and smoothly navigated towards the shopping cart, payment gateway, and mandatory acknowledgements.

Some essential B2C checkout elements to include:

• Possibility to add or delete the product quantity from the cart.
• Reduce the checkout steps.
• The final CTA and “apply coupon” buttons should be prominent and easy to find to avoid abandonment issues.
• Include all flexible payment options.

Features like multiple orders, specified payment, and delivery options can make your B2B checkout process complex. However, there are ways to fix that-  Chatbots and usual online confirmation acknowledgments might not suffice; thus, human assistance is necessary here. Live interaction and direct communication with the sales team are essential to clear any standing confusion. This live human intervention will establish trust within your business customers to work with you and form long-term business relationships. 

Long-term business relationships mean repeating the orders. Thus having an individual account with primary saved details will provide a smooth user experience helping in retaining customers for a long time.

Significant elements that lay down the difference between B2B and B2C should include:

• One-click reordering system.
• Flexible payment options like pay on credit, ACH payments, procurement punchouts.
• Video chats, Phone calls, Live demos should be an active part of the checkout process.

Differences between B2B and B2C eCommerce Website

Wrapping it up-

Not just a single feature; instead, all the above features simultaneously build up the difference between B2B and B2C marketing approaches.

Understanding the above differences is imperative for retailers aiming to deliver excellent digital and user experiences for their online customers and fit their requirements. 

Your customized eCommerce design elements will help your customers relate with you and eventually establish mutual trust.

The post B2B and B2C E-commerce: What’s the Difference? appeared first on Tech Web Space.

B2B online sales are expected to surpass $1 trillion in the USA alone by 2021, which is precisely why hundreds of thousands of American manufacturers are moving quickly into developing B2B eCommerce sites (or already have).

Businesses need to understand how digital commerce can benefit the various aspects of B2B eCommerce and create an overall positive digital shopping experience for buyers. It is equally important to realize the value of increasing efficiency with a digitally-enabled sales team, aligning your sales tools, structure, processes, and improving your digital security.

In this article, we talk about the top techniques to build and grow a successful B2B eCommerce business.

Treat B2B eCommerce Customers As You Would B2C

Massive shifts have occurred in the B2B marketplace as a result of the rise of digital commerce. America is prosperous, with unemployment rates at historic lows and with total personal income expenditures reaching $64.9 billion by November of 2019. As a result, for 2020, over 270 million Americans are expected to make online purchases at least once.

Thanks to the significant rise of eCommerce, there are huge changes occurring when it comes to practices in the B2B digital marketplace world, many of which parallel those that have been adopted in the B2C (business to customer) world as well.

These include, but are not limited to – a strong onsite search with displays of visual merchandise, mobile storefronts, personalization features from past purchases, quality customer service via chat and phone support, high-quality product videos and images, and the use of emotional storytelling in marketing campaigns.

B2B and B2C are different, and they should never be treated the same. B2B marketing, for example, largely focuses on more logically driven purchasing decisions utilizing technical jargon, while B2C will focus more on emotionally driven purchasing decisions.

But in the end, there’s no reason to not treat the experience of your business-to-business customers the same as you would business-to-consumer customers. After all, the high-level buyers in the B2B world are still people just like the average consumer.

Digitally Transform Your Business

One of the primary keys to any successful B2B digital commerce business is the digital transformation which is all about changing the way your business engages with customers to match the way buyers purchase and then use their products. Digitally transforming means realigning your business processes to make it easier for your buyers to buy, use, and receive value out of the products you sell them.

You can accomplish this by equipping your sales team with the right tools, training to better meet the changing needs of customers, setting productivity initiatives, integrating digital technology into all areas of your business and helping it deliver value to your customers, and rebuilding your entire business model from the ground up.

In this day and age, B2B customers expect access to relevant and valuable content anywhere and on any kind of device. This is really what B2B marketing is all about.

With that in mind, you can expect your business to undertake the following steps to undergo a proper digital transformation: develop online content sites to ensure that your business has a digital presence with user guides, product information & customer support, create an eCommerce platform complete with flexible payment options, empower your sales team with the digital tools they need, provide your customers with the digital tools they need, and offer mobile-optimized self-service capabilities online for those customers.

It’s also crucial to make sure that your sales team is fully involved early in the transformation process. A digitally enabled sales team will ultimately be necessary for a proper customer relationship as well.

Overcome Digital Security Threats

Easily the number one concern among B2B businesses today revolves around digital commerce security challenges.

Digital commerce comes with numerous benefits, but it also comes with an array of significant security threats as well. What’s worse is that many B2B companies are hardly prepared to resist cyber-attacks.

For example, one-third of all business owners lack the IT capabilities to recover from a DNS attack, and many will go out of business within six months of their servers being attacked.

Too many B2B businesses also trick themselves into believing that having any security at all means that they will be effectively protected against cybercriminals. This is not true.

The good news is that better security-first education and training is often all that is needed to either significantly reduce the risk of a cyber-attack or to stop them outright. In fact, 38% of all business cyber attacks could have been avoided with proper measures.

Examples of cybersecurity measures that B2B businesses should be adopting include, at the bare minimum: enforcing safe password practices (consider using a password manager to create and regularly rotate out strong passwords), utilizing closed source code rather than open-source, requiring all employees to use a VPN when connecting to the internet to maintain a secure network, and biometric security to verify the identity of users before providing them with access to valuable business assets.

Conclusion

With Millennials being the biggest and most significant target group, B2B commerce is going to observe tremendous growth in the near future. And this means enormous opportunities for businesses looking to explore the digital space.

To live up to the audiences’ expectations, businesses should adopt digital commerce at all stages of the product’s life cycle. The strategies covered above are crucial in today’s marketplace for building and growing a successful B2B eCommerce business. With high demands, advanced technologies, and interesting tools, the most exciting time to crack the digital B2B eCommerce is certainly now!

The post Inside Secrets of Building and Growing a B2B eCommerce Business appeared first on Tech Web Space.