Online Reputation Management (ORM) is the practice of monitoring, influencing, and managing an individual’s, company’s, or brand’s online reputation. It involves controlling what information and content appears when someone searches for that entity on the internet. ORM is essential in the digital age because information spreads quickly online, and a negative online reputation can have significant consequences for individuals and businesses.

Online reputation management is the art of shaping, maintaining, and improving how the world perceives you or your brand on the internet. In a world where the digital realm often dictates your success, it’s crucial to ensure that your online reputation is as pristine as possible. This article will provide you with ten actionable tips to help you manage and enhance your online reputation effectively.

Why Online Reputation Management Matters

Do you ever wonder what people find when they search for you or your brand online?

Your online reputation matters because it’s often the first impression people have of you. A positive online reputation can lead to increased trust, credibility, and visibility. On the other hand, a negative or nonexistent online presence can damage your prospects. To harness the power of online reputation management, consider these ten tips:

1. Monitoring Your Online Presence

Have you assessed what’s currently out there about you or your brand?

Regularly monitor your online presence to know what is being said about you. Tools like Google Alerts, Mention, and Social Mention can help you keep track of mentions and discussions. Knowing what’s out there is the first step in managing your reputation.

2. Building a Strong Online Brand

What do you want people to associate with your brand?

Define your brand identity and values. Consistency in your branding across all online platforms, including your website, social media profiles, and content, is key. Create a memorable and consistent image to make a lasting impression.

3. Engaging with Your Audience

Are you actively engaging with your audience?

Engagement is crucial for a positive online reputation. Respond to comments and messages promptly and thoughtfully. Show your audience that you value their input and feedback. Interacting with your audience can build trust and loyalty.

4. Handling Negative Feedback

How do you deal with negative comments or reviews?

Negative feedback is inevitable. Instead of ignoring it, address it professionally. Show empathy, acknowledge the issue, and offer a solution. This demonstrates your commitment to customer satisfaction and can turn a negative experience into a positive one.

5. Leveraging Social Media

Are you making the most of social media platforms?

Social media is a powerful tool for online reputation management. Maintain an active presence on platforms relevant to your brand. Share engaging content, respond to comments, and build a community around your brand.

6. Creating Valuable Content

Are you providing content that your audience finds valuable?

High-quality content not only showcases your expertise but also keeps your audience engaged. Share informative articles, videos, infographics, and more to establish yourself as a trusted source in your niche.

7. Implementing SEO Strategies

Is your online content optimized for search engines?

Search Engine Optimization (SEO) can boost your online visibility. Use relevant keywords and phrases strategically in your content, titles, and meta descriptions. Effective SEO practices will ensure that your positive content ranks well in search results.

8. Seeking Professional Help

Is online reputation management becoming overwhelming?

If managing your online reputation becomes too challenging, consider seeking professional help. Online reputation management companies have the expertise to navigate the digital landscape effectively. From removing fake glassdoor reviews to repairing your company’s reputation, They can implement strategies tailored to your specific needs and goals.

Online reputation management tools 

Tools are available that can help individuals and businesses monitor and manage their online presence. The effectiveness of these tools may vary, so it’s important to choose the ones that best suit your specific needs. Here are some of the top online reputation management tools:

1. Google Alerts: Google Alerts is a free and easy-to-use tool that allows you to set up email notifications for specific keywords or phrases. When new content containing those keywords appears online, you receive an alert, which can help you stay informed about mentions of your name or brand.

2. Brandwatch: Brandwatch is a comprehensive social listening and analytics tool that provides insights into online conversations about your brand. It helps you track mentions on social media, blogs, forums, news sites, and more.

3. Reputation.com: Reputation.com is a specialized online reputation management platform that offers various services, including review management, social media monitoring, and sentiment analysis. It’s particularly useful for businesses looking to improve their online reputation.

4. Mention: Mention is a media monitoring tool that tracks online mentions of your brand across various platforms, including social media, news, and forums. It provides real-time alerts and analytics to help you understand your online presence.

5. Hootsuite: While primarily known as a social media management platform, Hootsuite also offers monitoring and analytics features to help you track social media conversations and mentions of your brand.

6. Reputology: Reputology is a review monitoring and management tool that is especially useful for businesses in the hospitality and restaurant industries. It helps you keep track of online reviews and respond to customer feedback.

7. Yext: Yext is designed to manage the online listings and business information of companies. It ensures that accurate information is displayed across various online directories, which can be crucial for local businesses.

8. ReviewTrackers: ReviewTrackers is a review monitoring and management platform that focuses on gathering and analyzing customer reviews. It provides insights to help businesses improve their online reputation.

9. SEMrush: While SEMrush is primarily known as an SEO tool, it also offers a brand monitoring feature that allows you to track mentions of your brand and analyze your online visibility.

10. Talkwalker: Talkwalker is a social listening and analytics tool that helps you monitor your brand’s online presence across social media, news, blogs, and forums. It provides in-depth insights and sentiment analysis.

Conclusion

In today’s digital world, your online reputation can make or break your success. Implementing these ten tips for online reputation management can help you build a positive image, engage with your audience, and navigate the ever-evolving online landscape successfully. Remember, online reputation management is an ongoing process that requires dedication and a commitment to maintaining a strong and favorable online presence.

References

1. Smith, John. “The Power of Online Reputation Management.” Digital Marketing Today, 2022.

2. Johnson, Mary. “Managing Your Online Reputation: A Practical Guide.” Online Presence Magazine, 202.

. Wilson, David. “The Role of SEO in Online Reputation Management.” Search Engine Journal, 2022.

This article provides valuable insights and practical tips for both businesses and individual influencers looking to improve their online reputation management. By following these strategies, you can effectively shape your digital image, enhance your credibility, and increase your visibility in the online world.

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Understanding the Mobile-First Paradigm

Search engines like Google have shifted their focus from the traditional desktop-first approach to a mobile-first paradigm. This means that they primarily use the mobile version of the content for ranking and indexing. The rationale behind this shift is simple: the majority of users now access the internet through smartphones and tablets. 

To stay competitive, websites must ensure a seamless and engaging mobile experience. This shift is not just a trend; it’s a reflection of changing user behavior, with mobile devices becoming the primary gateway to online information. This user-centric approach ensures that search results are tailored to meet the needs and expectations of mobile users, making it imperative for website owners to adapt their strategies accordingly.

Optimizing for Mobile Responsiveness

Mobile responsiveness is the cornerstone of mobile SEO. When responsive, your website automatically adapts to various screen sizes and devices, ensuring a consistent and user-friendly experience. Google considers mobile responsiveness when ranking websites, so make sure your web design is adaptive and doesn’t compromise user experience on smaller screens. 

A responsive design caters to mobile users’ preferences and future-proofs your website as the diversity of devices continues to grow. It’s not just about meeting current standards; it’s about preparing your site for the ever-evolving landscape of technology. Ensuring your site works seamlessly on all screen sizes sets a strong foundation for long-term success in the mobile era.

Optimize Your WordPress 

To enhance your website’s performance and user experience, it’s imperative to optimize your WordPress site. One crucial aspect of this optimization process is to ensure that you optimize your WP blog for mobile. As many internet users access content through their devices, your WordPress site must be responsive and mobile-friendly. 

This involves choosing mobile-compatible themes, optimizing images and content for smaller screens, and testing your site’s responsiveness on various devices. Doing so improves your website’s visibility and ranking and provides a seamless browsing experience for your visitors, ultimately driving engagement and satisfaction.

Prioritizing Page Speed

Speed is everything nowadays. Mobile users expect web pages to load quickly, and search engines favor fast-loading websites. Slow-loading pages can lead to high bounce rates, which, in turn, adversely affect your rankings. To boost your site’s speed, consider compressing images, leveraging browser caching, and optimizing your code.

Creating High-Quality Content

Mobile users often consume content on the go in bite-sized chunks. This shift in user behavior requires you to create content that is engaging and easy to read on smaller screens. Ensure your font size is legible, paragraphs are concise, and images are appropriately sized for mobile devices. By providing an excellent content experience, you can keep users on your site longer, which is a positive ranking signal.

Mastering Keywords

You need to pay special attention to keywords to adapt your SEO tactics for the mobile era. Mobile search queries tend to be more concise and focused, and they often include local intent. Utilize keyword research tools to identify mobile-specific keywords and phrases that align with your content. Incorporate these keywords naturally into your content, headings, and meta tags.

Leveraging Voice Search Optimization

Voice search has become increasingly popular with the rise of virtual assistants like Siri and Alexa. Optimizing your content for voice search involves targeting long-tail keywords and providing answers to commonly asked questions. Additionally, ensure your content is structured in a way that search engines can easily extract and display it in response to voice queries.

Streamlining Navigation 

Navigation plays a significant role in mobile SEO. If users find it difficult to navigate your site on a mobile device, they will likely leave, resulting in a higher bounce rate. Simplify your menu and incorporate a user-friendly interface that’s easy to navigate with a touch screen. An intuitive navigation system enhances the overall user experience.

Optimizing for Local Search

Mobile users often search for businesses, services, and products in their immediate vicinity. To cater to this demographic, optimize your website for local search. Claim your Google My Business listing, ensure your NAP (Name, Address, Phone Number) information is accurate and consistent across the web, and encourage customer reviews. This can significantly improve your visibility in local search results.

Monitor Performance

Regularly monitoring your website’s mobile performance is essential. Use tools like Google’s Mobile-Friendly Test and PageSpeed Insights to identify issues and make necessary improvements. By staying vigilant and responsive to all possible issues, you can adapt and evolve your mobile SEO strategies as needed.

Engaging with Users

Engagement metrics, such as time on site, click-through rates, and social shares, are crucial for mobile SEO. The more engaging your content is, the better it will perform in search results. Engaging with mobile users through social media and interactive features can also help build brand loyalty and trust, ultimately boosting your SEO efforts.

Staying Ahead in the Mobile Era

Adapting your SEO strategies for the mobile era is no longer an option but a necessity. As the digital landscape continues to shift toward mobile dominance, staying ahead of the curve is the key to maintaining or improving your website’s visibility and ranking in search results. You can ensure your website thrives in the mobile-first world by prioritizing responsiveness, page speed, high-quality content, keywords, voice search optimization, streamlined navigation, local search, performance monitoring, and user engagement.

Adapt Your SEO Tactics for the Mobile Era Today

Embracing mobile SEO isn’t just about accommodating the preferences of users; it’s about future-proofing your online presence. Adapt your SEO tactics for the mobile era, and you will adapt your website to the evolving digital landscape, ensuring it remains competitive and continues to attract and engage a growing audience. Are you ready to elevate your SEO game? Start implementing these strategies today and watch your website thrive in the mobile era. Your website’s success may very well depend on it.

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1. Enterprise Resource Planning (ERP) Software:

Enterprise Resource Planning, or ERP, software is designed to integrate all aspects of a company’s operations into a single system. This includes functions such as accounting, inventory management, production planning, human resources, and customer relationship management. By having all these functions integrated into one system, businesses can streamline their operations and improve communication between different departments.

Features:

• Integration of multiple business functions into a single system
• Real-time monitoring of business operations and performance
• Automates repetitive tasks and reduces manual errors
• Centralized database for improved data management
• Advanced analytics and reporting capabilities
• Access to real-time data across different departments and locations

2. Customer Relationship Management (CRM) Software:

Customer Relationship Management, or CRM, software is designed to help businesses manage their interactions with customers. This includes functions such as managing customer data, tracking customer interactions, and automating customer support. By using a CRM system, businesses can improve customer satisfaction, increase sales, and improve customer retention rates.

Features:

• Management of customer data and interactions
• Sales automation tools to manage leads, opportunities, and quotes
• Customer behavior and preferences can be tracked using advanced analytics.
• Marketing automation features to create and execute campaigns
• Customer support tools for improved communication and issue resolution

3. Supply Chain Management (SCM) Software:

Supply Chain Management, or SCM, software is designed to help businesses manage their supply chain operations. This includes functions such as managing inventory levels, tracking shipments, and managing supplier relationships. By using an SCM system, businesses can optimize their supply chain operations and reduce costs.

Features:

• Optimization of inventory levels and supply chain operations
• Advanced forecasting and planning tools to reduce waste and delays
• Vendor management and procurement tools to manage supplier relationships
• Tracking and management of shipments and logistics
• Advanced analytics to track supply chain performance and identify opportunities for improvement

4. Human Resource Management (HRM) Software:

Human Resource Management, or HRM, software is designed to help businesses manage their human resource operations. This includes functions such as managing employee data, tracking employee performance, and automating payroll processes. By using an HR software, businesses can streamline their human resource operations and improve communication between different departments.

Features:

• Centralized employee data management
• Payroll processing and benefits management tools
• Performance management and appraisal tools
• Training and development tools to manage employee skills and competencies
• Employee self-service tools for improved communication and engagement

5. Project Management Software:

Project Management software is designed to help businesses manage their projects more effectively. This includes functions such as creating project plans, assigning tasks, tracking progress, and communicating with team members. By using a project management system, businesses can improve collaboration between team members, stay on track with deadlines, and reduce project delays.

Features:

• Project planning and task assignment tools
• Real-time monitoring of project progress and performance
• Collaboration tools to manage team communication and workflows
• Document management and version control tools
• Resource management tools to manage team workload and capacity

6. Marketing Automation Software:

Marketing Automation software is intended to assist companies in automating their marketing processes. This includes functions such as creating and executing marketing campaigns, tracking customer interactions, and analyzing marketing performance. By using a marketing automation system, businesses can improve their marketing efficiency and increase their return on investment.

Features:

• Marketing campaign creation and execution across multiple channels
• Lead management and nurturing tools
• Advanced analytics to track campaign performance and ROI
• Integration with CRM systems for improved communication and lead handoff
• Personalization and targeting features to improve campaign effectiveness

There are many different types of business software available, each designed to help businesses improve their operations in different ways. By understanding the different types of software available and their functions, businesses can choose the right software to meet their needs and achieve their goals. Whether it’s ERP, CRM, SCM, HRM, project management, or marketing automation software, the right software can make a significant difference in a company’s success.

7. Content Management System (CMS) Software:

A Content Management System, or CMS, is software designed to help businesses manage their digital content. This includes functions such as creating, editing, and publishing content on websites, blogs, and other online platforms. A CMS system provides businesses with a centralized platform to manage their content, which can help improve content quality, consistency, and efficiency.

Features:

• User-friendly content creation and editing tools
• Customizable templates and themes for website design
• Multi-user collaboration tools for team workflows
• Search engine optimization (SEO) tools to improve online visibility
• Content scheduling and publishing tools for timely content delivery
• Analytics and reporting tools to track content performance and user behavior.

Conclusion

In conclusion, business software plays a vital role in the success of modern businesses. Whether it’s ERP, CRM, SCM, HRM, project management, or marketing automation software, each type of software offers a unique set of features to help businesses optimize their operations and achieve their goals. 

By understanding the different types of business software available and their features, businesses can choose the right software to meet their needs and improve their overall efficiency. With the right software in place, businesses can streamline their operations, improve communication between different departments, and gain valuable insights to make data-driven decisions. Overall, business software is an essential investment for any modern business looking to stay competitive in today’s fast-paced business landscape.

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Micro-coils are basically electromagnetic coils and in order to produce micro-coils, the main thing you need is a conductor like a wire that can conduct electricity. The function of a micro coil is very similar to a normal coil but the main difference lies in its minimalistic size.

 In fact, in most cases without the help of a microscope or a magnifying glass, you will not see them in open eyes. The main things that heavily impact the shape and size of miniature coils are resistance, inductance, and the potency of the required magnetic field. 

Electromagnetic micro coils mainly function in those cases where electricity acts together with the magnetic field. Some examples of such cases include electromagnets, medical sensors, inductors, transformers, etc. 

Micro-coil winding challenges:

A big challenge that designers and coil makers face is complying with the physical size requirements as per their projected utilization. And in some cases, designers are making micro coils that are even smaller than the eye of a needle.

Another big issue that may arise in the micro coil winding process is adjoining the super-tiny wires. You cannot join ultra-slim wires with traditional heat-based soldering methods or machines due to problems like oxidation, heat injury, bad connectivity, etc. 

Moreover, the micro-coil winding process with ultra-fine wires is also very risky and delicate. Designers have to be very careful regarding many factors. 

Some of them are:

i) Breaking point between the wire and the insulation.

ii) Strong winding spaces

iii) Wires which are not totally straight.

iv) High speed.

The solution to these challenges:

The latest technology that can really help to avoid these perils is thermo-pressure bonding technology. Using this innovative technique, backed by the latest technology, you can connect two super-tiny wires of the same or different sizes. You can even join two ultra-fine wires of different materials by this technology. Miniature coils prepared using thermo-pressure bonding technology are way more stronger and durable. 

In addition, they are also stain and corrosion free, which makes them even more efficient. Thermo-pressure bonding technology is equally appropriate for long-life and disposable products. That is why designers use thermo-pressure bonding technology to prepare a miniature coil in order to place it inside permanent medical implants. 

Use of micro-coils in the medical sector:

 The use of micro-coils is gradually increasing in the medical sector. It provides great help in wireless diagnostics. It also helps in monitoring and controlling the process of active implants such as pacemakers, pain control devices, deep brain stimulation components, etc. In dental and orthopedic treatment, doctors use pulsed electromagnets and they also contain micro-coils. Its usage ranges around a diverse area including delivering a drug to a specific location within the body, targeted radiation catheters, implanted markers, etc.

Final thoughts:

The introduction of miniature coils has opened a wide range of opportunities in front of coil makers. In fact, industry experts strongly believe that its usage will further increase in the future.

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White hat SEO practices revolve around the needs of your target market. These techniques make sure that your content is showing up in more relevant searches rather than simply a higher amount of searches. Meanwhile, black hat marketing focuses solely on search engine algorithms and how to create content to meet their ranking criteria.

1. Backlinks

Backlinking, or link building tactics, are a common SEO practice that raises your page rankings by getting websites that are more trusted by these search engines to link back to you. There are three key factors that you want to look at before trying to get any site to link to yours and those are their linking method, domain authority, and relevance to your offerings. By making sure that your links are generating SEO data, coming from highly-trusted sites, and reaching the right audience, you’ll be able to bring more, qualified leads to your pages.

Common link building tactics are guest posting, collateral creation, and broken link replacement. Guest posting is when you create linked content for a provider in your field that is not a direct competitor. Collateral creation is when you make content that is useful across your industry for others to share and use, collateral like this usually consists of research, whitepapers, or infographics. Finally, broken link replacement is when you search someone else’s website for links that do not work, then contact them offering a relevant piece of content that you made to replace it with.

2. Content Freshness

Keeping your content up to date is incredibly important for establishing yourself as a thought leader, raising your SEO rankings, and keeping your pieces relevant to your audience. Components such as statistics and regulations can quickly become outdated and making sure that these stay accurate will make a huge difference in your content’s audience impact.

Using a consistent posting calendar is also a great way to keep your content fresh. By becoming a reliable source for information that updates regularly, you can establish your site as a go-to space within your industry. In this same vein, creating content that is getting attention from your target audience is just as important. To do this, leverage keywords that your consumers use when looking for your services as well as longer key phrases, these are often referred to as long-tail inquiries.

3. Mobile Responsiveness & Page Speed

As phones become increasingly advanced, more people are using them to do their purchasing research and everyday internet searching. This means that not optimizing your website for mobile use translates into a significant opportunity loss and can drastically raise the bounce rates for your website. How difficult it is to navigate your site as well as how long it takes to load in any format is another reason many people give up before ever reading your content.

4. UX/UI

Always design your digital interfaces with your users in mind. UX/UI design is the practice of making your website easy to navigate, read, and become immersed in. Things like aggressive pop-ups, full-page takeovers, and other intrusive advertisements can anger your visitors and make them more likely to leave without purchasing which, in turn, increases your bounce rates. Be sure to streamline the way your website works to help consumers find the specific content and products they are looking for. This will help you get the most out of your digital presence.

Raising Page Rankings

SEO helps you raise the traffic, rankings, and effectiveness of your site simply by increasing your content output and quality. Achieving significant results through SEO practices takes steady and continuous work but its proven results make it absolutely worth the added time and effort. Bringing the best conversion rates out of your site is a complicated process that puts your company above the ever-growing noise in the digital world.

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Nowadays, the refrain is to be different than the competition. You can only reinvent the wheel so many times and it is getting very hard to compete on things like price and added value.

Sometimes you have to see trends before they happen so you can stay ahead of the curve. And when you do, you’ll be able to set yourself apart from the competition.

With some creativity in your business and taking on the fresh ideas in this article, you’ll be well on your way to success.

1 – Make it easy to pay

Just taking credit card payment is not enough. These days your business should be ready to accept some alternative forms of payment. Since everybody knows how to buy Bitcoin these days, you should be equipped to take cryptocurrency payments.

People want easy and secure ways to pay and using cryptocurrency provides that for many people. If your business is online and you ship worldwide or provide a service, then you really need to take crypto since it takes any foreign currency conversions out of the equation.

Google and Apple Pay are also alternative payment types that should be accepted by your business.

2 – Use freelancers

Competing on price is very tricky. It can sometimes be a race to the bottom between you and the competition. And with margins as low as they are in many industries, it is a losing proposition.

Which is why you should be outsourcing much of the work that a traditional employee would have done in the past.

Instead of having an accounting team, that should be done by a freelancer or by hiring out to a company when needed. Marketing teams are becoming a thing of the past now that there are many digital marketing freelancers and firms that can do the job at will when needed.

Having dedicated teams is expensive. The savings on salary and benefits can be passed on to your customers so you can be competitive when pricing your product or service.

3 – Customer support

When you are a small business, it can be tricky to handle growing your business and worrying about customer support at the same time. This is another area that should be outsourced.

In fact, many times the support won’t be done by a human at all. With advances in Artificial Intelligence, there are chatbots that can be programmed to handle some rather sophisticated tasks.

4 – Invest in new tech

Using old tech is a surefire way to waste money. It may cost a lot to bring in new hardware and software to run your business but it will pay off in time. You can’t compete in tomorrow’s world using yesterday’s technology.

The growth of cloud computing and Big Data have changed the game so it pays to be on the ground floor when this technology is being rolled out.

5 – Create a loyalty program

It costs far more to gain a customer than to keep one. One of the easiest and most effective ways to keep your customers from straying elsewhere is to use a loyalty or rewards program.

These can come in basic forms like a card that gets stamped everytime they come back and purchase something. Those can be a little too simple and come off as amateurish, though.

In today’s digital age, it makes more sense to use an app that people will have on their phone so they never forget it at home.

You can create your own app or use an existing one that handles different types of rewards programs.

6 – Create an email list

It doesn’t matter what size or type of company you have, if you aren’t using an email collection system then you are leaving money on the table.

People that sign up to be on your list and are willing to give you their email are actually asking you to market to them. They like your message, your product or your service enough to want to receive notices from you.

You do need to offer something in return for their email, however. This is called a lead magnet. It can be in the form of a giveaway in which a random user gets a free product or service. Or, it can be something that everybody gets for free like a downloadable e-book. Make it irresistible and watch your email list grow quickly.

7 – Have multiple marketing channels

Using social media to market your business is pretty obvious, but there are other ways that go beyond the obvious. Creating a webinar will help get the word out and build your brand. Also, YouTube is still not completely saturated so you can make a name for yourself through that platform.

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Studies have shown that 92% of customers will go through testimonials and reviews before they make a purchase. 88% of consumers surveyed said that they would trust a testimonial by a customer and it is as important as a word of mouth recommendation from someone known to them. This highlights the importance of reviews and testimonials for businesses. Loyal customers would be happy to provide a review of the company. This review can be made more effective in the form of a video testimonial.

Video Testimonials

A video testimonial is where a customer provides a review of a product/service used and does it through a video where he/she explains the product benefits and how it solved a problem. This kind of video testimonial will be extremely useful for a business to augment its marketing efforts. A well-made video testimonial can attract visitors to a website to view it. Customers who view such a testimonial and more likely to buy the company’s products.

If you have a business and want to maximize its effectiveness, you can do it by creating video testimonials of your customers. You can keep the following guidelines in mind while creating a testimonial so that it helps you get the maximum benefits:

1) Establish Authenticity

It is very important that your video testimonial must be authenticated. If an unnamed customer is talking in a video, it would look like an advertisement. For a video testimonial to be effective, the authenticity of the customer must be established. Your video must have a one-line introduction, where the customer introduces himself/herself and states what his/her need was and how it was fulfilled by your product.

The customer name and details must be prominently displayed in the video. It must also be displayed in the video description on your website. If possible, contact details of the customer must be provided, to establish authenticity. Of course, you should do this only if your customer is ready to share such personal data. All this goes to make the video authentic and maximizes its effectiveness.

2) Credible Reviews Matter

The review in the video testimonial must be credible, i.e.: anyone seeing the review must trust it. This will happen if the video is real and does not have any artificial elements. The video testimonial must narrate the experiences of the customer using the product. It must be natural and not artificial in the way it is recorded. Most importantly, it must not look like an advertisement for the product. It must be an honest product review by a customer.

A video testimonial that only sings praises of the product is less likely to be believed. The review must highlight pain points faced by the customer and how they were solved by the product. It must be a credible narrative of the benefits the product provided to solve a customer’s needs. Such a testimonial is more likely to be believed and will be more effective.

3) Engage with the Audience

Even though the video is a review, it must engage with the audience, i.e.: potential customers. The video must be in the form of a narrative starting with the customer’s introduction. It must then focus on what was the problem or need of the customer, what were the pain points, how the customer came across the product, initial apprehensions, usage of the product, issues faced, and how the product fulfilled the customer needs.

All this must be narrated in an engaging and natural way. The video must be presented as a story to create interest. A well-structured video can definitely help in maximizing the effectiveness of a business by attracting new customers. All this must be ensured in a video that is brief in duration and is crisp in content. Lengthy videos are unlikely to be viewed and hence a video of 2-4 minutes is ideal.

4) Give a Professional Touch

The video must be professionally made and yet appear natural. To ensure this, a business can use the services of a professional agency. Such an agency would be experienced in shooting similar videos and know what exactly a potential customer is looking for. Their inputs will help in creating the best possible video. A professional touch ensures that the final video will be edited to add text and graphics to enhance the overall presentation. Subtle use of effects can make a customer video testimonial highly effective and achieve its desired objectives.

All the above guidelines can be of great help in creating a customer video testimonial that can maximize the effectiveness of a business.

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The Best Tips to Protect Your Website From Google Updates

Following these tips will ensure that your website has a low risk of being damaged by Google updates. If you follow these methods carefully, there will only be a negligible risk that Google updates will damage your website.

1. Opt for a simple navigation design

Website navigation is a very important aspect for users as well as for search engines such as Google. Google crawlers track your website in order to provide the user with the most relevant information about what they may be looking for. Thus, the tracking process must be quick and easy.

• Make sure your web page loads quickly
• The user must be able to navigate through your website easily so that the crawlers do so too.

2. Write quality content

Good content is the demand of users so it is also from Google. This search engine wants users to obtain quality information when searching for any question. Writing quality content ensures that users benefit from the content.

• Write content to give information, not for optimization.
• Make sure the content does not have grammatical or spelling errors.
• The content must be original, not duplicate (never copy and paste content from other sources!)

3. Remove Poor Quality Content From Your Website

You are lucky if your website is still secure after Google updates despite having poor quality content. So, it’s better to remove poor content from your website before the next Google updates ruin your rankings.

4. Get Rid of the Ads

Using too many ads on your website is another critical issue.

• It is safer to have around 3 types of ads per page.
• Also, make sure that the ads do not hide the content, give relevance to the content.
• Remove ads that promote adult or casino content

5. The Design of Your Website Must Be Sensitive

The design of your website must be completely sensitive. Make sure your website works well on mobile devices and is compatible with different browsers (cross-browser).

6. Participate in Social Networks

Social networks are the best way to share your content and reach more people. There are a variety of social networks to share website publications.

• This will help you have more visitors
• Sometimes your links are optimized due to the social network profile

7. Create an Account in Google Webmaster Tools (Webmaster Tools)

Google provides a tool called Webmaster Tools . Create an account.

• You must verify your website there.
• Also, look for 404 errors and fix them.
• Also, check the messages that Google sends through Webmaster Tools
• Send the site map (XML sitemap) before updating your web page

8. Get Quality External Links

Never have external links of poor quality. The links you generate must be of high quality and must be from reputed websites.

• Try to create external links related to the scope of your website
• Avoid external links that are not from niche websites

9. Remove Harmful Links from Your Website

Through Google Webmaster Tools, go to the Search Traffic> Links to your site section. Check all external links that Google has detected pointing to your web page, and remove the suspects. Some links are probably from casinos, betting pages or sales of medicines of doubtful reputation. You will have to contact the administrators of the pages from where they request their removal. If you don’t get an answer, try using Google’s link deprecation tool.

10. Learn and Apply the Basics of Good SEO Practices (SEO White Hat)

This is one of the best forms of positioning in Google that gives good results, but you need to be a little patient to see the results.

• Avoid SEO that uses dubious reputation practices (Black Hat SEO)
• SEO White Hat must be strong on-page and off-page
• It will take time to see the results of SEO White Hat, but it’s worth it! You can start by reading our SEO Guide for Beginners. It is in Spanish and it will be very useful to start applying good SEO practices on your website.

11. Avoid Over-Optimization of Keywords

Avoid filling in keywords for each page of your website. We recommend you write thinking first of all of your readers, and then give an extra review of your text to naturally enter those terms related to your business area and for which you would like your page to get rankings on Google. Of course, without exaggeration!

12. Constantly Update Your Website

Your web page must be constantly updated with quality content, on a regular basis. This is one of the best ways to build trust in the eyes of search engines.

Follow these tips and reduce the chances of Google updates ruining your website.

The post 12 Tips to Protect Your Website From Google Updates appeared first on Tech Web Space.

Since many people are using their mobile devices to visit websites, it’s a good idea to make a website mobile-friendly. Failing to do this in your web design services does an injustice to you and your potential visitors who drive massive traffic to websites using their mobile devices. This also hurts your SEO ranking since you are not very visible to search engines and your potential clients. Knowing how important mobile-friendly websites are, here are several ideas to help your websites mobile-friendly. 

Make Your Website Responsive

For your website to be responsive, all the information found on the website needs to be rearranged perfectly to be viewed in smaller screens without distortion. If your website is not friendly you will find out that mobile users have a hard time accessing the information on their devices. Some information will be cut out since it won’t fit on smaller screens. This is by far the best way to make your website mobile-friendly since you are not limiting the information from your mobile device visitors. All visitors (on the desktop of mobile) see the same information on your website. And since Google has officially announced that they’ll be using Mobile-first websites to rank websites, responsiveness is helpful for your SEO. 

Make Information People Look for Easier to Find

Although some of your visitors using their mobile devices to access the Internet don’t mind taking extra time to find what they are looking for, it is wise to place important items where they are easily accessible. Don’t ignore those who want to get information fast so that they can get back to their busy schedules. To make it simple, put all the information that mobile users look for on your website in an easy to find the area, on the mobile homepage. It is important to consider FAQs as one of the items that visitors look for first but don’t include all the answers on the same page. 

Don’t Use Flash

Flash lost the love of webmasters due to its unfriendly nature towards SEO. The reason is slowing down the site’s loading time and some browsers don’t support it at all. It is also not supported by neither Android nor iOS devices, making it an outlawed software. Therefore, don’t think of building a website that depends on Flush animation in any way as this will destroy the user experience. You will risk losing all your mobile users. This technology is a cage and should be done with. 

Include the Viewport Meta Tag

An easier way to control how your website displays on mobile devices is to use the viewport meta tag. Mobile users will have a hard time getting information from your website if it opens up the same width on the small screen of your phone as it does on your desktop. They will have to awkwardly scroll from side to side to read each line of text and see the different sides of the page. Viewport meta tag helps browsers to perfectly fit your website’s width depending on the device used by the visitor.

Adding a viewport meta tag to your HTML is simple and all you have to do is paste <meta name=”viewport” content=”width=device-width, initial-scale=1″>onto the HTML for each page. 

Turn Autocorrect Forms off 

If you have a form on your website, it may be difficult for your mobile visitors to fill it, if it is not properly displayed on smaller screens. Many webmasters underestimate the power of autocorrecting for forms and tend to ignore it. For easier access of forms that ask for name or address information from the visitor is to turn off autocorrect for each form field.

Failure to do so will make phones change the fields to common words and slow down the form filling process. To do this, ensure that in the input field, you include autocorrect=off in the HTML.

Increase Your Button Sizes to Work on Mobile

When using a PC, it’s very easy to click on any size button with a mouse. Coming to mobile phones, tapping a small button on a small screen is somehow tricky especially if there are several buttons close together. It gets worse when you are blessed with huge thumbs! To save your mobile visitors from this headache so they can enjoy interacting with your website, use large enough buttons on the mobile version of the site. Before adding buttons on your site, ensure that you test them out yourself. You can use one of your family member’s phones or an employee’s. It is also wise to test on more than one type of mobile device. 

Conclusion

Since mobile devices keep on changing all the time you need to frequently test how your website looks on mobile devices using web design tools. You may get it right today but tomorrow it may not look so good. This is to give your users a great experience when engaging with your website. The friendlier it is the more traffic you will get and this will lead to a high ranking. 

The post Make Your Website Mobile-Friendly with These Effective Ways appeared first on Tech Web Space.

Influencer marketing has certainly become one of the cornerstones for marketing strategies. Given the importance of social media, brand awareness, and lack of anything that can provide as much value, every smart business owner is looking to establish a great relationship with people who have a decent number of followers online.

But that is certainly not the only thing that you will need to work on, especially if you have a goal of reaching the top. Influencers can be your allies but at the same time, you need to spend more time thinking about certain details.

This article will give you a much better understanding of the things that you need to keep in check. If you want to get more information on this topic check influencer marketing guide by Oberlo. 

Thus, make sure to continue reading.

Knowing Your Endgame

Before you get down to business and start spending money on content creation, discuss your expectations together with the influencer and determine what would be a good result and how you are going to evaluate whether something is a success or not.

Think whether your primary goal is brand exposure, getting more traffic, making more sales, increasing the number of followers on your own social media channels, or all of that. It is crucial to ensure that every single person involved in this is on the same page.

Also, keep in mind that setting unrealistic expectations will only end up as a detrimental thing. You do not want to lose motivation by the time the money has been spent already.

Identifying Demographics

There is very little need to rush everything. Instead, take things at a slow pace and try to determine what your ideal targeted audience is like. Then think what kind of things they would accept, and which are better left avoided altogether.

Landing Page

While this one may not be related to influencer marketing directly, it is crucial to establish a rule of thumb for landing pages. The influencer creates content which usually redirects people to the website of promoted product or service. By no means should you ever try to scam people and allow them to end up in an entirely different place.

A good landing page fulfills the expectations of those users, and this is what you need to be looking for, no matter how tempting it may be to fool people and expect to make money from that. 

Macro or Micro?

The number of influencers is quite big and it might be a bit problematic to find one that suits your interests the most, especially if you want to delve into deeper details. It is unlikely that everyone would be willing to spend time on that without getting extra pay.

You have a choice of spending more money on someone who has a bigger follower base. At the same time, though, looking into micro-influencers could be even more beneficial. They have a higher overall engagement rate and can help with targeting a very specific demographic. Look at your budget and figure out which option is the better of these two.

Familiarize Yourself with Authorities in the Industry

A good way to get a better grasp of the best possible choice would be following those candidates that caught your interest. Wait and see whether the content they publish meets your expectations. And the more time you spend scouting, the likelier it is that you will end up with the best possible candidate.

Payment and Content

Some influencers are strict and only accept money as a payment method. With others, though, you could get by with offering free products or services.

As for the content itself, it depends on what kind of influencer you are working with. The most popular type of content is definitely on social media, such as promotional posts with a promotion, or a short video reviewing the product or services. However, if there is an opportunity to get a blog post, go for it. Not only does it offer all the benefits of social media content, but getting a backlink from a great blog will boost your SEO ratings as well.

Cooperate

It should not be a one-sided gig. Discuss every little bit and ensure that you end up with content that is good enough. After all, you are paying for that and do not want to see the money going to waste.

Giving a conclusion, the whole thing with influencer marketing should become more clear after reading this article. Those who have not had a chance to try the real thing will be better off by following these tips.

The post The Most Important Steps for Choosing Social Media Influencer appeared first on Tech Web Space.