Therefore, In this article, we’ll explore the dynamic relationship between AI-driven content and SEO, unveiling how artificial intelligence continues to revolutionize content creation and SEO optimization and how we approach digital marketing.

Here’s what you need to know:

AI-Driven Content Creation

Artificial intelligence has ushered in a new era of content generation. AI-driven tools and platforms, powered by advanced algorithms and machine learning, can produce high-quality, relevant, and engaging content at a once-unimaginable scale. So, how does this impact SEO, and why should digital marketers pay attention?

Streamlined Content Production

One of the most significant advantages of AI-driven content generation is its ability to streamline content production. With AI, you can quickly generate vast amounts of content across various topics and niches. This means you can create more content to target a wider range of keywords and search queries in less time.

AI models like Chat GPT are one of the tools you can use to streamline your content production. It’s a generative AI that can find creative angles and content ideas for you. However, its knowledge base is limited, so you may have to research independently.

Keyword Optimization

AI excels at identifying and incorporating relevant keywords into content. It placed these keywords strategically to improve SEO rankings. AI algorithms analyze search trends and user intent, ensuring your content aligns perfectly with what your audience is searching for.

You can ask Chat GPT to optimize your content with SEO keywords you’ve already researched beforehand for your content as organically as possible.

Personalized Content

Personalization is the name of the game in modern SEO. AI can tailor content to individual users based on their search history, preferences, and behavior. This improves user experience and boosts your SEO efforts by increasing engagement and reducing bounce rates.

The key lies in making detailed or custom queries and prompts for your AI tool like Bing, Bert, or Chat GPT. The more specific your prompts are, the more detailed your results will be.

Content Variability

AI can create content in various formats, including articles, blog posts, infographics, videos, and more. Diversifying your content portfolio enhances your chances of ranking for different types of search queries and attracting a broader audience.

You can ask AI models like Chat GPT to create content for specific formats like articles, blogs, or long-form pieces, and It’ll tailor the content based on the content format. It’s like having a versatile assistant at your beck and call.

Faster Content Updates

In the fast-paced digital world, keeping content up-to-date is essential for SEO. AI can automate content generation, but if their information database is limited, you’ll have to monitor industry trends and make real-time adjustments to maintain relevancy. It saves you time from working on pieces from scratch and staying updated with the current industry trends.

AI Challenges and Considerations

While AI-driven content generation offers remarkable benefits, you must know about the potential challenges and considerations:

Quality Control

AI-generated content may lack the nuance and creativity of human-written content. Regularly review and edit AI-generated material to ensure it aligns with your brand’s voice and maintains quality.Moreover, since AI models have access to a limited pool of information, they may regurgitate or produce information that may be the same across different platforms.

Ethical Concerns

AI-generated content can inadvertently produce biased or inappropriate content. Ensure your AI tools are configured to align with ethical guidelines and your brand values.

Data Privacy

AI relies on data, and handling user data responsibly is critical. Ensure compliance with data protection regulations and prioritize user privacy. Also, don’t share any personal information or details on AI models. Many individuals edit their CVs and resumes that contain personal information capable of being hacked or used without consent.

Cost Considerations

While AI tools can be highly efficient, they may come with a cost. Weigh the benefits against the expenses to determine the ROI of AI-driven content generation for your specific needs. There are many different free versions of AI models available for use. However, for advanced features, you may have to pay for premium prices. Like for Chat GPT, Chat GPT 3.5 version is free but for Chat GPT 4, you must pay a premium fee.

The Future of AI and SEO

As AI technology continues to evolve, its role in SEO will only become more prominent. Here are some trends to watch for in the future:

Voice Search Optimization

AI will play a significant role in optimizing content for voice search, as more users rely on voice-activated devices like smart speakers and virtual assistants. Voice search may become a norm for query prompts for AI-generated content.

Natural Language Processing (NLP)

AI-driven NLP models will become even more sophisticated, enabling content creators to generate highly conversational and context-aware content that resonates with users.

Local SEO

AI will help businesses tailor their content and SEO strategies to target local audiences effectively, driving foot traffic and online conversions. Once it has access to an updated database, it can tune into current events.

Visual and Video Content

AI-generated visual and video content will become more prevalent, providing opportunities for content diversification and engagement. Chat GPT model is a text-based AI. However, as the technology improves, we may see more comprehensive AI models that can handle visual, text, and video-based content.

AI-Enhanced Content Promotion

AI may aid in automated and personalized content distribution across various channels, maximizing reach and engagement.

AI-driven content generation is a powerful tool that can elevate your SEO strategy to new heights. Embrace the technology, but always remember the importance of human oversight to maintain quality and ethical standards. Top of Form

If you wish to stay ahead of the curve, optimize your content, and build credibility, look no further than Search Berg. They’re one of the best SEO and link-building services providers for businesses across all industries.

The post AI-Driven Content Generation and SEO appeared first on Tech Web Space.

Organic business growth is all about optimizing your online content with the help of professional SEO services without investing in inorganic methods such as pay-per-click marketing techniques and keyword bidding.

Today, we’re going to discuss a few ways through which you can ensure that your business grows organically.

1. Write Compelling Content

Google’s primary focus is to offer its users with most relevant searches. Matching its goals organically is a good strategy. No matter what niche your brand or business might be in, hiring professional SEO service providers to write compelling content is essential if you want to rank on the first page of any search engine.

When any consumer searches for “the best XYZ business,” your brand needs to appear on the top search. This can only happen if your online content is search engine optimized. You can use free keyword research tools such as Google auto-suggest to answer the most asked questions by consumers about your brand.

Your content should offer valuable insights to your consumers and answer all their questions. It should also be more valuable than the content any of your competitors is offering. You can also include graphics related to your services and products to make them more engaging and informative.

2. Use Semantic Keywords

Google decodes the words from the search query and the searcher’s intent. That’s where the use of semantic keywords comes in. They’re the keywords that are related to the query that a user has looked for.

Most consumers don’t search for just a single word. For example, if an individual is looking for a chimney inspector, they won’t look up the word “Chimney.” Instead, they’ll search for the phrase “Chimney inspector” or “Chimney inspector near me.” This helps them get the specific information they are looking for.

Professional SEO services can help you leverage these semantic keywords to your benefit. You can rank higher on search engine results by creating your content around these semantic keywords and answering the most asked questions by internet users. Try to publish detailed and in-depth content. Because if your content is of low quality and doesn’t offer any valuable information than your competitor on the first page, then you won’t be able to drive organic business growth.

3. Personalize Your Content With Long-Tail Keywords

When you start to drive business growth organically, it can be tough to successfully rank and compete in your niche immediately.

This is why another strategy that you can go for is using long-tail keywords in your content. A part of your targeted audience is always looking for something particular about the product or services you’re providing. Frequently publishing diversified content with a compelling approach will gradually help you rise to the top. It’ll also help boost your rankings on search engine result pages (SERPs).

A part of your target audience already knows what they want to buy, and they’re serious about buying the product. So, why not provide them with valuable information? This will help build credibility around your brand, and consumers will also start to trust your brand. This is one of the most powerful long-term sales strategies your business might adopt.

Additionally, a happy customer is most likely to recommend your brand or business to a friend or family member after a positive interaction.

4. Leverage Social Media Platforms

You can use social media accounts such as Twitter, LinkedIn, Instagram, Quora, and others to direct your target audience to your website. But remember not to spam these platforms.

If enough users come to your website from these links, Google will recognize your business or brand as credible, practical, and relevant. You can also enable share buttons to allow users to share your content with others on the internet.

5. Start A Podcast

While writing blogs is an excellent way to attract consumers who enjoy reading the information, podcasts are another way to drive organic growth to your business. Currently, 62% of the US population listens to the podcast, and the number will only grow in future years.

This is because podcasts are a flexible and better alternative media that people can easily consume during their long morning commute to their workplace.

Starting a podcast will improve your brand visibility on different social media platforms and give your business a boost as well. You can use the title, the transcript, and even the show notes for keyword placement and adds links at the end that take a user to your blogs or the product page.

If you decide to start a podcast, have an Instagram account dedicated to promoting your podcast on the social platform. If you’re looking for a pro tip, we suggest hiring SEO services. They won’t only help you rank higher, but they’ll also help you strategize content for your podcasts.

6. Nail Powerful Call To Action To Convert Leads To Sales

A powerful call to action is essential if you want to generate more online sales and grow your business organically. A CTA is one of the differentiators that helps a user identify valuable products from the rest. If your CTA adds value to your products and services, there’s a high probability of converting your leads to sales.

While professional SEO services will help drive heavier traffic to your website, it’s vital that you build a powerful CTA to help your consumer hang around for a little longer and keep coming back for more.

You can also add direct call widgets that direct your consumers call you with just a single click from their phone. Additionally, you can also ask them to sign up for your newsletter, where you can use coupons as leverage.

The post Ways to Drive Organic Business Growth appeared first on Tech Web Space.

To generate quality traffic and achieve decent search engine rankings, you need to have a quality link-building process. You can spend countless hours building links only to see your rankings flatline or even down. If your efforts aren’t bringing you the desired results, you might be doing something wrong. Here are some of the most significant link-building mistakes you need to avoid.

Ignoring the Concept of Link Building

One of the biggest mistakes SEO professionals make is they ignore the concept of link building altogether. According to a Google representative, link building is one of the most crucial factors in higher ranking and content. High-quality content and keyword optimization are essential, but ignoring link building is a grave mistake that can negatively affect your entire SEO process.

Many site owners are under the impression that they can rank without link building. They assume that their content is good enough to be recognized by search engines. However, this is not the case, as, without link building, your content wouldn’t get the visibility required for a higher rank. If you want your site to rank higher, link-building exercises are crucial.

Not Linking with Relevant Websites

Another major mistake SEO professionals make while link building is creating links from unrelated websites. Quality also matters while link building, as you can score hundreds of links, but they will be deemed unworthy as they wouldn’t be relevant to your business. The algorithms on search engines today are much more advanced than what they used to be, so you can’t get away with building links on irrelevant websites.

If many links aren’t from relevant websites, you might not get the desired results. Google pays close attention to the quality of link-building, so you’ll want to align your website with other credible sources relevant to your industry. You can consider inbound links as votes, and search engines would want legitimate votes!

Only Target High-Authority Sites

Another common link-building mistake that SEO professionals make is to only target sites with high authority scores. Domain authority is a score that indicates a website’s likelihood of ranking. The higher the score, the more likely it is to rank higher. When link building, most SEO professionals only look for link building on high domain authority websites as they believe the higher score will result in a better link.

This kind of logic has its flaws. High DA links are tough to acquire. The time you spend acquiring one high DA link can be effectively spent on acquiring 10 other links to create more value for your website. Quality and quantity both go hand in hand when link-building. It’s always helpful to target websites with all DA scores. You just need to ensure that they are relevant to your business. Ten links with varied DA authority will be much better than 1 with a higher authority.

Not Scrutinizing Sites for Guest Posting

Writing guest blogs and other content for posting has always been an effective way to create relevant and high-quality links. You can produce content for another website, and in return, they allow you to include a link for your website. Many site owners are happy to offer their platform for guest posting as they get content that they don’t need to create themselves.

However, you should constantly scrutinize sites for guest posting. Just because they’re offering you a guest blogging opportunity doesn’t mean that it will work well for your SEO campaign. Relevance plays an important role, and you also must consider the quality of the site you’re posting to. Spam guest blog links can have a detrimental effect on your website, so you must be very careful in choosing these links.

Make sure to conduct a thorough audit of the site. Have a look at the quality of the existing content on the website. Low-quality and spam content is an immediate red flag, and you should stay away from such platforms.

Not Customizing Your Pitch

When pitching your case to prospective websites, your pitch is as important as your content. As you know that your first impression is your last impression, and you need to ensure that it is as effective as possible. Sending out a single-themed email asking for links is one of the biggest mistakes that SEO professionals make throughout the process.

Now, you’d have to reach out to many website owners to ensure a successful link-building process. Most SEO professionals draft out a single template and send it to many owners to save time. However, most owners can spot a generic email and might not consider the request. An email that looks like spam would hinder your ability to successfully create a partnership.

You need to create a personalized outreach campaign for every webmaster on your email list. Tailor the content to each site owner that attracts them to your proposition. A personalized email works far better than creating a singular template and sending it to everyone on the list!

The post Link Building: Don’t make these dumb mistakes in 2022 appeared first on Tech Web Space.

So, what can you do if your company encounters major public throwback when you were least expecting it? The situation can be quite overwhelming, but you can’t neglect it. Public throwback and PR crises can lead to a series of negative events and severely impact your reputation.

However, if there’s something that can help you mitigate the detrimental impact of public backlash is a positive response. Let’s look at some ways you can navigate through the situation, turn the masses in your favor…again!

Can Public Blowback Lead to PR Crises?

Public blowback generally takes place in the form of tremendous negative reviews. It usually happens when your company encounters a negative incident or takes an initiative that unexpectedly upsets your customers. If such reviews gain traction, they lead to severe PR crises.

PR crises tend to occur because of several reasons, such as an internal employee-related issue, a workplace accident, an unhealthy business practice, a customer accident, etc. PR crises directly affect your business image, and hence should always be taken seriously.

It’s, however, important to remember that you can’t control the public’s thoughts and actions at any given time. Losing your calm in these circumstances can cause some big problems in the future. You need to strategically tackle the problem and make efforts to turn the people in your favor…again!

Effective Ways to Deal with Public Blowback

Test the Waters

First of all, you need to determine the intensity of the situation and decide if you really need to react or respond. Sometimes, you a blowback comes from a very limited number of people or entities which themselves have a poor reputation.

If you cater to a significantly larger audience or customers as compared to the random naysayers, it’s best if you don’t respond. Responding to this situation will only worsen the situation and will give authority to something which may have now. The point is, pick your battles smartly!

Be Quick!

Today, word of mouth spreads quicker than ever. When you get bad news or encounter an unfortunate event, react quickly.

Responding immediately will give you control over the situation and you’ll gain an upper hand over the matter. You’ll be able to control the message and become an active player in how the situation unfolds.

Remember the song “United Breaks Guitars” by Dave Carroll? The musician’s guitar was broken during a trip on United Airlines and when the airline refused to pay for the repairs, he produced a series of three songs about the experience and made them public! This way, millions of people got to know about the airline’s lack of commitment and sincerity, and it was too late for the company to change the narrative.

Accept the Blame —When You Deserve it

Rather than trying to divert the situation, or putting the blames on others, the best way to deal with a public blowout is to take complete ownership of your actions or mistakes.

If your company made a mistake, there’s no harm in taking responsibility and showing a justifiable level of contrition.

When Facebook’s Cambridge Analytica data privacy scandal took place, Mark Zuckerberg, the CEO of the social media network publicly apologized for the data breach and promised to do better in the future. The London-based data mining and analytics firm Cambridge Analytica had misused the data from nearly 50 million Facebook users to provide analytical assistance to the 2016 presidential campaigns. When the extent of the Facebook’s role 2016 US election was revealed by The Guardian and The New York Times, people started to lose their trust in the social media platform. The situation was dealt with, very effectively by Mark Zuckerberg and the Facebook team to retain their users.  

In today’s cynical age, however, people can easily cut through your empty words and speeches. Try showing sincerity and concern over the matter and only make the promises that you can comply with, in the future. A sincere apology will go a long way in turning the tides in your favor.

Win the Public’s Empathy

Remember when the Professor in the world-famous Netflix show, ‘’Money Heist’’ explained the Plan Cameroon to his team? Well, you may think that’s just a show, but the reality is, humans actually tend to support the underdog. When they released eleven hostages and allowed the journalists to cover it live, in addition to publishing Berlin’s grief-stricken interview, a majority of people from the public united to support them.

While you don’t need to go overboard; rather than portraying your company’s ‘monolithic corporate image’, try to put forward an image with which people can connect.  You can choose a charismatic senior authority from your organization and put them out in the public eye to make statements and represent your organization.

Transparency is the Key

A majority of times, bad publicity is based on more rumors than facts. Try to be transparent, and present the facts in front of the public. Whether your company did take a misstep or the blowback has only been propelled by speculations, you need to put forward the facts on why the allegations are wrong or why your company erred in the first place.

Remember the Deepwater Horizon oil spill that took place in 2010? To inform the public about what had actually happened, BP published a camera feed fixed on the leak and recorded all their efforts to cap it, plus invested a huge portion of their finances in cleaning up and helping the affected regions.  

Conclusion

Dealing with public blowback, PR crises, and reputation management issues requires a lot of patience and strategic planning. A little mistake on your part can worsen the situation. Therefore, it’s best if you seek assistance from a company that specializes in reputation management services. An established reputation management company can help you rebuild your online reputation and regain your customers’ trust.

Reach out to Search Berg‘s reputation management experts if you need professional assistance in regaining trust from your customers or business partners.

The post How to Recover After a Major Public Blowback appeared first on Tech Web Space.

In today’s digitalized age, just opening your online or physical store won’t make you a billionaire! You need to spend your time and effort on creating brand awareness and engaging with your target audience to grab their attention and to direct them towards your services and product. You can also purchase small business SEO packages from a reliable SEO firm that offers affordable SEO services for small businesses.

Well, if you’re here, reading this, you may already know that! But, how exactly can you achieve your digital marketing goals? That’s what we’ll be revealing in this piece. 

Question Your Products

Regardless of how strong your digital marketing strategy is, if you’re products or services aren’t worth their money, your readers and website visitors will soon quit visiting your website. So, if you want to attract traffic that converts, ask yourself the following questions.

• Does this product meet my audience’s expectations? Do a cost-benefit analysis from the customers’ perspective to find out whether your product is worth its cost or not. 
• What’s the demand ratio for this product? Do I have a large target market for this product? If people have no interest or need in the products you’re creating, then they won’t check out a business or website related to that product. 
• Is there a specific market segment I can focus on for selling this product? If there’s an addressable market available for the product, growing the online business and increasing your online traffic will be considerably easier. 
• What does your local audience prefer? Focusing on local seo for small business is critical for long-term sustainability. 
• Why will people buy this product? Despite thousands of such products already available in the market, why would people turn to your product? You need to learn what makes your product stand out from the rest and highlight its unique specialties in your content pieces, website, ads, and taglines. 

Increase Your Social Media Engagement

If you think sharing website links across Twitter and Facebook equals social media engagement, we’re sorry to burst your bubble. Social media is not about how many times you share your website link with your followers; it’s more about the type of bond you develop with your followers. 

• Do you have a relationship of trust with your target audience? 
• Do they trust your advice on different products? 
• Do they reach out to you when they’re confused about purchasing a product that’s related to your industry? 

If yes, then congratulations! You’re already on the right track. If not, don’t worry. It’s not as difficult as it may sound!

You can develop a better relationship with your social media followers by adding value to their life. Share informative posts, respond to their reviews on your products, respond to their queries, and clear out their misconceptions about your services or products. If a client shares negative feedback, try to resolve their problem. This kind of behaviour won’t just turn them into loyal customers, it will also help you make a positive impression on other people checking your posts. 

Offer Discounts!

In a study by Forrester Consulting, 77% of respondents agreed that discounts influence their shopping decisions. Discounting your services and products is quite a tricky thing to do. Offer discounts in such a way that ensures no financial losses for your business while helping you impress your customers and make your promotions successful. 

Discounts work the best when there’s an occasion. Whether you work on SEO yourself or you acquire SEO services for small businesses from another company, you shouldn’t neglect the importance of discounts and special offers when there’s an event.

Create exciting promotional campaigns and mention the details about the discount you’re offering, providing a link to your website. As a result, several people coming across your promotional posts or ads will visit your website, and many of them will end up purchasing your products. 

Use LSI Keywords

There are several ways to increase website traffic, but nothing can beat the power of SEO. An SEO firm can provide you with optimized content to increase website traffic. While many people use primary keywords in their blog posts, what most of them tend to forget is that the use of LSI keywords is equally important for attracting the right traffic to your website.

Google’s Hummingbird algorithm has completely changed how SEO services work. Earlier, keywords were the only thing that mattered to Google; but today, Google understands topics. According to Google, Hummingbird affects 90% of all searches.

LSI keywords are basically the keywords related to your target keywords. So if you’re writing about social media, Facebook, viral content, Pinterest are LSI keywords. 

Content Transformation

Want to save your time on content creation? We all know the basic website development tips like using readable fonts, sharing well-researched posts, adding meta tags, and adding widgets and high-quality images, but what else can you do after you’re done with all that?

To improve your website SEO, you can transform your existing content and present it in a new way. If, for instance, you created an exciting and informative blog post, a long time ago but now you think that it’s not getting as many views or likes as it should, you can simply add some recent stats in it for some spice and convert it into a video, eBook, infographic or even a podcast!

Podcasts

Podcasts work like a charm for increasing website traffic or promoting a business. According to a survey, almost 19.1 million people in the UK listen to podcasts. 

If you don’t feel comfortable picking up a microphone and starting a podcast all of a sudden, that’s alright. You can go on other people’s podcasts as a guest. Going on two to three podcasts every month would work as a traffic booster for your website. With every podcast you join, you’ll be able to get thousands of visitors to your website.

The post How to Generate More Traffic Online and Make Impressive Sales appeared first on Tech Web Space.

To know more about how you can increase your digital presence and visibility with Google my Business optimization, give this piece a read.

Here are some steps that you’ll have to follow:

Customize it Accordingly

Some aspects of Google my Business listings may be necessary for one industry but might be irrelevant for your business.

For instance, if you own a coffee shop it’ll be essential to add pictures of the menu and the cozy seating area. However, if you’re a trip advisor, you’d want to post pictures of what packages you’re offering.

Make Sure it’s Up-to-Date

Outdated information will not only result in a loss of potential customers, but it’ll also frustrate them. Imagine this scenario: you change your contact number but forget to update it on Google’s business listing. The customers keep calling you, and you fail to respond simply because you haven’t added the latest contact! Thus, ensure that the customers can always find the latest address and contact to address any queries timely.

Add Interesting and Valuable Content

Most customers are very captivated by beneficial and engaging content. The trick to making your Google My Business listing appealing is to add relatable and inspiring stories in your Google post highlights.

A great story will boost your content marketing efforts. Clients will share and view profiles more often. Furthermore, you can also give the latest information, add a blog, post about job openings, and campaigns to keep your business on top of search results.

Add Relevant Category and Description

Your major Google My Business category determines where you rank for a certain search query in your location. It’s very useful if your business is providing additional services and different offerings.

It assists Google in understanding the core of your business so that your Google My Business page may rank high for the most relevant search phrases. Moreover, you can also test the primary category by making a list and posting it every week. While all of this may sound complicated, it’s actually pretty simple to implement.

Market Your Photos the Right Way

As a business person, you must know the right way to use the power of social media and appeal to clients through different social media channels. Clients sometimes do judge the product or service through pictures, especially in an online setup.

In Google My Business listings, you should post aesthetically pleasing pictures of the product and services that your business is providing. In addition, you can also request your customers to add photos of the product or services they’ve availed. It’ll attract more customers and make a good impression on them.

Write Engaging Posts

Using the Google post in a very effective and positive manner is a skill itself. However, while Google post has been available for quite some time now, not many people know how to take full advantage of it.

It’s an excellent way to advertise your company’s services and products to potential clients. You can work with a graphic design company to put your best marketing image forward to your customers.

Suggest an Edit

The important link in the Google My Business post is a suggestion of an edit link. It’s crucial to understand the importance of customers’ suggestions and their needs. Understanding the algorithm of Google My Business guidelines will help make your business more engaging and diverse.

Besides, if there’s an issue or problem in the post or the edit, you can ask Google service to help you out. They will not only resolve the issue but also help you avoid the mistake the next time. So it’s a great way to keep a check and balance.

Try to Communicate

For every business, reviews are a major element that attracts customers. The main reason is that many customers go through the business reviews before ordering or getting any service is to make sure they’re ordering from the right place that it’s not a scam.

You can add stars or review tables for every product, making it easier for customers to write reviews and go through them. Furthermore, it also helps the business know whether your product is satisfactory or not.

Readers might know the prime importance of the question and answer options to engage the customers. Many profile viewers leave their questions or suggestion for you.  Thus, contributing to your FAQ section by asking and answering key questions about your services and products.

Summing it Up!

In conclusion, your GMB Listing should aim to

• Increase your traffic and online visibility by placing your business on top of search engine.
• Take the lead in local SEO rankings.
• Be able to attract more customers directly rather than relying on help or third-party websites.
• Should make it convenient and easier for the customers to get information, rather than confusing them. 
• While setting up, make sure it includes all the relevant categories for clients to browse through.

The post 8 Critical Points Your Google My Business Listing Should Highlight appeared first on Tech Web Space.

A solid digital presence and a brand reputation among your local target audience, top ranks on SERPs, authoritative content which brings views as well as higher ranking, high organic traffic, a greater number of conversions, and actual sales. If all of this sounds too good to be true for your Dallas business, local SEO is the game changer you might have been ignoring all along.

For most businesses, the answer is a long-term SEO strategy. And not just standard SEO—with a business that has a physical location in Dallas, there’s a lot more involved.

Local SEO is not something that just sets you apart from the competition; it’s a crutch that your Dallas business needs in order to succeed.

Why Optimize Locally When You Already Have SEO Services on Your Side?

Dallas has a reputation that is growing in the business community—which means that you have both opportunity and competition on your end.

As of 2019, Dallas was leading the country in job growth—leaving behind even New York. Houston, which has long been known as Texas’s chief city for employment, was also left behind. The same was the case in 2018—which indicates that Dallas has been leading the business sector for quite some time now.

The business community in Dallas comprises well-established organizations that go way back. Entrepreneurs routinely come up with new ventures—and if that’s where your small business come in, let us start by saying that the road isn’t going to be easy.

The aforementioned business figures are evidence enough that while Dallas is a goldmine for businesses, it also has tough competition.

According to the U.S. Census Bureau, there were 66,633 business establishments in Dallas in 2017. Keeping in mind the exponential growth the business scene in Dallas has witnessed, this number is naturally far higher now.

The key to ensuring that your business stands out of those other 66,633 ventures is through taking local SEO seriously. While you might already have hired SEO services, and while you might even be getting good traffic on your website, here’s the big question: is it the right traffic?

When it comes to businesses that are centered, physically, in a locality, you have to do more than make your online store visible to a greater audience—you have to target the right audience, the local audience.

This is the audience which will being you monetary gain and revenue. This is the audience that matters. With local SEO, you can maximize your website’s visibility with local customers who are present right where you want them.

While the strategies used for general and local SEO are almost similar, local SEO is more about choosing a particular region and focusing all your energies there. Specialized strategies are employed which help you connect with everyone in your area whose search queries are something to the effect of “find xyz near me” or “best xyz in Dallas.”

Why Local SEO is So Important

When your business’s target audience is the entirety of the country, you can afford to indulge in run-of-the-mill strategies. You don’t have to optimize for certain localities because you aren’t just looking to attract people from those areas.

But the case is starkly different when it comes to businesses that are physically located in Dallas, or any other city for that matter.

It is imperative that you optimize all content for Dallas and Dallas only—because no matter the organic traffic you’re getting, if it isn’t people from Dallas, your business will never be highly profitable.

It’s when people do local SEO that they realize how organic traffic and reach isn’t everything.

Forbes has listed local SEO—among other elements such as PPC and blogging—as the new SEO trends which will rule the roost in 2020. And we agree. To add to this, Google loves local SEO—which means your website has a greater chance of being crawled and indexed if your website it optimized locally.

How People Search

When people are searching for products or services that arelocal (such as a plumbing service, which they can’t hire all the way from Chicago), their searches almost always include phrases like “in Dallas” or “near me.”

Google—or any other SERP that they’re using—will also produce results that are streamlined to their specific requirements.

Thus, if your website isn’t optimized locally, if you aren’t listed on online directories, and if your contact details aren’t mentioned clearly on your Google My Business account, you aren’t going very far with your business.

Information such as your brand’s name, state and zip code, city, and other important information will ensure that you show up in “near me” searches because Google knows the location of their users.

Geo-location will immediately be checked against your location—and the better optimized your website, the more chances of it showing up in top results.

It is also important to bear in mind that voice searches and reviews are the new face of SEO trends, and both rely heavily on local SEO optimization. Reviews for your Dallas business—which explicitly mention the area—can add further weight to your digital visibility in search engine results.

Here is, for example, the consistency with which people have used the term “near me” in Google searches, according to Google Trends:

And this gives us a pretty good idea of how to optimize web content to ensure Google brings your website up when someone runs a similar search while located in Dallas or in a nearby location.

Understanding the Local 3-Pack

Google’s local 3-Pack is a prized spot when it comes to search results. If you are confused about what it is, take a look:

Prior to this, Google would show the seven most popular places/businesses that you would search for. It was called the 7-pack, and would feature addresses and directions.

But ever since smartphones became the top medium for local searches, all of that changed.Seven results are too much for mobile screens. A Moz study, for example, showed that only 44% of people who carry out local searches actually opt for the “load more options.”

What we learn from this is that most people find what they’re looking for immediately, in the top three results.

Getting to that prized spot directly leads to not just the organic reach and traffic that you’re looking for, but also the right kind of traffic and reach.

Digital businesses must produce profits in the real world—and what you’re trying to do here is to get people to visit your Dallas business and buy what you have to sell or offer.

How to Go about Acing Local SEO

While most of the elements in local SEO are more or less the same as they are in standard SEO, such as keywords and the de-cluttering vision, clean design and page speed, there are some specific additions. These are:

• Your long tail keyword must always mention the city—in this case, Dallas.
• Your business information—NAP: Name, Address, Phone number—should be accurate and match all your profiles and pages. Tools like Synup can help sync everything.
• Your brand name should not change and should be the same across the board, since Google won’t index you if it keeps changing.
• Optimize all blogs and articles for location based searches.
• Instead of focusing on link building, go for citations from other websites which, instead of linking back to you, mention the place you’re situated in.
• Reviews matter. Always encourage customers to leave positive reviews and make sure they’re mentioning the region in those reviews.

Local SEO brings a lot in benefits if you do it right, including:

• Helping you tap into new markets and helping new customers discover your business
• Allowing you to stand out from the crowd in relation to other local businesses
• Make profits in the real world
• Leads that turn into conversions
• Influencing people’s purchasing decisions

The post Why Local SEO Can Be a Game Changer for Your Dallas Business appeared first on Tech Web Space.

With an ecommerce website that’s easy to navigate, visually appealing and functional, the possibilities are endless. A majority of ecommerce sites have gone viral thanks to the right type of strategy and content.

So, how do you fast track the process of attracting shoppers to your online store? By creating a dynamic strategy that combines the services of Pay-Per-Click (PPC) and Search Engine Optimization (SEO) to get the best return on investment.

SEO efforts improve your website’s ranking on search engines. Being at the top of search results allows shoppers to connect with your brand when they conduct an online search for brands and services similar to the ones you offer. It’s a resource-intensive process that gives you steady and long-term ROI.

On the other hand, PPC allows companies to promote their website quickly through ads that appear on top of search result pages. Business owners pay for these ads only when they’re clicked. This digital marketing strategy offers a wide range of conversion opportunities through shopping ads, social media ads, display ads and text ads.

A lot of ecommerce store owners treat SEO and PPC as completely separate strategies but in reality, both strategies are two sides of the same coin: search.

PPC and SEO efforts complement each other and work together to drive better results, provide qualified traffic and increase leads.

Let’s look at other ways how a coordinated SEO and PPC strategy can boost revenue for your ecommerce site:

1. Improve Search Engine Presence

The synergy between SEO and PPC boosts your site’s visibility on search engine results pages (SERPs).

SEO helps you improve organic rankings, even giving you an increased chance of securing “Position 0”—standout bits of text that appear on top of the page as Featured Snippets.

Additionally, purchasing PPC ads for the same keywords puts your brand on top of the page; according to a survey of 506 people, 75% said that paid ads makes it easier for them to find relevant information.

Therefore, combining SEO and PPC advertising gives your brand the opportunity to dominate search results and capture valuable clicks.

2. Your PPC Ad Copy Adds Value to Your SEO Strategy

Google, these days, doesn’t give organic marketers the same data that it once did. It can be a challenge for marketers to identify keywords that drive traffic exclusively—this is where a collaboration strategy between SEO and PPC comes in!

You can test the “viability” of certain keywords through your PPC campaign. Simply pick keywords that you think stand a chance at ranking high and purchase PPC ads for it. Monitor its results for a while, and if the keyword performs well, it’s an indication that you can optimize your site with the specific keyword through your SEO efforts.

The mutual exchange of information between your two campaigns can help you secure long-term conversions without paying for every click.

3. Reach Previous Visitors

Let’s say your ecommerce site ranks fairly well on search engines and draws in a fair amount of visitors, thanks to your SEO campaign. However, these shoppers like to browse through stores and research products before making a decision.

By combining ecommerce SEO services with PPC remarketing, you can display your product ads to these visitors through Google and Facebook suggestions, bringing these potential leads back to your site to make the final purchase.

Remarketing, or retargeting, gives them a little push toward your brand and keeps your products on their radar, encouraging further engagement. In fact, studies have shown that visitors who are retargeted with ads are likely to convert by 70%.

4. Higher Quality Scores

The algorithms of Google and Microsoft Advertising scan your ads and the linked landing pages to ensure the relevance of the ad with the page content. Upon detecting valuable keywords, the algorithm rewards the page with a high quality score.

A high quality score, in turn, gives your site higher ranking with sponsored listings. Therefore, optimizing PPC landing pages for organic search helps improve quality scores.

5. Social Media Visibility

The reason behind social media’s dramatic growth is the emergence of targeted advertising opportunities. Social media platforms like LinkedIn, Facebook and YouTube serve targeted ads to a specific group of people based on their profile information on Facebook.

For example, a 20 year old girl in Pennsylvania who’s interested in makeup trends get targeted ads from makeup brands.

The data collected from the ecommerce SEO and PPC strategy can help you discover granular details about your target audience, giving you the opportunity to tailor your SEO strategy accordingly.

6. Discover Valuable Data for Smart Decision-Making

Your PPC and SEO campaigns provide you with valuable metrics like bounce rates, click through rate, conversion rate and time on site. By analyzing these metrics you can determine profitable keywords that are likely to send visitors to your site.

While you can get this data from SEO and PPC separately, combing both strategies provide double the data, which helps you make even smarter decisions about your marketing efforts.

7. Integrate AdWords Results with Your Ecommerce Feeds

By linking landing pages to your PPC ads you can drastically improve your brands’ visibility. The ad will feature your product along with reviews, and take the visitor to the product page to make purchases.

This gives you a great chance to boost your ecommerce sales.

8. Address Negative PR Strategically

Combining your SEO and PPC efforts offer great damage control when something negative about your brand circulates the online space.

You can guide the online conversation by controlling the PPC and SEO results that return for certain terms.

The Gulf oil spill was a great example of this strategic technique. The company paid for PPC ads that were linked to the keywords ‘oil spill’, and the ad was linked to a page on the company’s site about their cleanup efforts. A dynamic strategy like this can help your brand tell its side of the story.

9. Gain Insight on Customer’s Search Habits

Google really values engagement and participation when it comes to its organic search results. When visitors spend long periods on your site, Google knows that it delivered a search result that was highly relevant to what the visitor was looking for.

With PPC and ecommerce SEO campaigns, you can further explore how visitors engage with your content pages. After all, optimizing for users’ query intent help you meet your customers’ informational needs and rank high on SERPs.

10. Recover Missed Clicks

Business owners often assume that because their website ranks well for a keyword organically, they don’t really need to bid for a PPC ad for the same keyword.

A Google study has shown that when paid ads for certain keywords were paused, nearly 89% of the traffic generated from these ads couldn’t be replaced by organic rankings.

Therefore, pausing PPC efforts for a certain keyword could negatively impact your traffic—even when your website ranks on top, naturally!

Concluding Note

Overlapping PPC and SEO campaign works well. It gives ecommerce site owners a chance to rank organically in search engines, along with running targeted ads on Instagram and Facebook.

After all, at the end of the day boosting your ecommerce revenue depends on how well you’re able to drive potential shoppers to your store through appropriate SEO services designed particularly for your business. 

The post 10 Reasons Why You Need Both SEO and PPC for Your Ecommerce Website appeared first on Tech Web Space.

Research shows that over 65% American consumers conduct online research before making a purchase. Therefore, regardless of the nature of the industry your business is in, it’s crucial to build brand awareness and optimize your digital presence. Needless to say, adopting correct SEO strategies can be the difference between a floundering and a successful business.

Let’s look at how small business owners can use SEO as a powerful marketing tactic:

1. Conduct Extensive Keyword Research

Finding out the search terms that your customers are likely to use is key to optimizing your digital presence. While there are various tools on the internet that can help you review what people typically search for, an old-fashioned brainstorm is a great starting point.

It isn’t always a good idea to use highly searched keywords because big business and enterprises with high domain authority will probably be vying to secure the top rankings in Google search results for those particular keywords. Small businesses can make the most of SEO by focusing on keywords in their niche. This way you can reach out to a more specific, smaller audience.

Another trick is to Google the keywords you’ve brainstormed and see the variations that Google suggests on the search results page and the search box. Be sure to continually revise your search terms, and optimize all your content with those keywords.

2. Create a Google My Business Listing

A great way to boost your online visibility is to optimize your Google My Business Listing. It’s easy to update, free and makes a big impact. It allows business owners to control how the search result pages display their company.

By providing details like business address, contact information and adding relevant photos of your offices or products, you can help search engines find (and display) accurate information about your company. Photos, videos and frequently asked questions about your business can further enhance your listing.

As a small business owner, it’s important to stay on top of your Google My Business listing, especially in optimizing the website for voice-based searches and “near me” queries—an essential step in outranking the competition in local search results.

What’s more is that by using tools like Google Insights, business owners can get insights on how customers find their company, and figure out platforms where their visibility is low, allowing them to tailor their marketing campaigns accordingly.

3. Adopt a Mobile-First Approach

With Google rolling out “mobile-first” indexing in 2018, the way in which sites are now ranked on the SERPs have changed drastically. Googlebot now adds pages to its index by crawling your site as a mobile user. If the bot finds that your site loads extremely slowly or is hostile to mobile users, you are likely to take a hit in the SERPs.

Therefore, optimizing your site for mobile traffic is a prime directive. Additionally, this means placing emphasis on a mobile-oriented site structure and a responsive design. After all, 52.2% of the total web traffic is generated by smart phones.

With convenience and responsiveness on top of your list, here’s what Google recommends for companies that have both desktop and mobile websites:

• Both versions of the site should have same content in indexable and crawlable formats. This goes for videos, photos, and text.
• Be sure to structure the data and use similar titles and meta descriptions on both versions.

4. Start Marketing Unique Content

The right content can give your business a significant boost. Make a good first impression on your potential customers by clearly defining your business goals and product definitions, in addition to discussing market developments that relate to your business. Be sure to optimize the content with the mid-tail keywords and the local area you’re targeting.

Moreover, content works as a great social media marketing tool as well. As a small business, use social media to promote your brand, build your image and get the right traffic to your website. After all, there’s no better brand ambassador than real customers!

Actively engage in social media conversations and start talking about yourself online to let people know of your active and upbeat social media presence.

5. Build Authority with Links

As a small business, your site is most likely new and may take you a long time to build enough credibility and authority to appear in search results. However, there’s a strategy that can fast-track this phase—using backlinks from sites with high Domain Authority.

When other credential sites link back to your site Google views it as an indicator of your site’s reliability. Research shows that high number of backlinks on your site correlates to high SERP ranking.

In order to build your site’s authority, you need to have an efficient outreach strategy. This can include reaching out to top influencers, bloggers and event pages in your niche. Positive media mentions are ideal for up-and-coming businesses!

6. Fix Technical SEO Issues

Your business website may look fine on the outside, but “under the hood” technical problems can impact your rankings.

The process of fixing the structure of your website is called technical SEO. This way, the crawlers can properly index your site and boost your SERP rankings.

Some common SEO problems that businesses suffer from are:

• Slow loading pages
• Broken links
• Un-optimized pages
• Duplicate content

So, before you start creating new content to draw in customers, make sure your security protocols are up-to-date, with special focus on page speed optimization.

7. On-Page SEO

When conducting small business SEO, your goal should be to create content that incorporates the target keywords naturally.

Here are other techniques you can employ:

• Optimize Headlines

SERPs determine your ranking based on the click-through rate, which refers to the number of people who end up clicking on your headline upon reading it.

Therefore, your headlines and page titles should be catchy, and ideally about 60 characters long.

• Proper Header Tags

The headers used in your post can also be optimized to contain target keywords. Focus on making sure your site is clear and digestible for your readers.

• Use Clear Meta Tags

Descriptions and relevant keywords in your meta tags ensure that page crawlers know what your web page is about.

In conclusion

With so many decisions to make and potential sales to secure, owners might feel like they can put off small business SEO. However, the longer you wait to optimize your site and improve your online reputation with a link building service, the further you’re likely to climb down in search results, ending in a bigger hit on organic traffic, and eventually, your revenue.

Start with the above mentioned tactics today to ensure that your audience is aware of your service, and will be able to find you online when they’re looking for products or services like the ones you offer.  

The post 7 Ways to Get the Most Out of SEO for Your Small Business appeared first on Tech Web Space.

Take it from us! We at Search Berg receive calls every day from US businesses as well as international organizations about our reputation management services and our customized brand management packages. There is good reason for behind this immense interest in reputation and branding.

Businesses today have realized the power of reviews, online perception and consumer trust. These were once disregarded aspects. Today they are considered priceless commodities that companies are willing to spend hundreds of thousands of dollars on. They are known to change/alter consumer perception, influence consumer decision, and generate leads and revenue.

In today’s post we will talk about Reputation Management in 2019 and beyond. We will talk about what to focus on in order to gain consumer trust and create a positive, professional vision and image of your company and services in the minds of your target audience. These are tips that should be a part of part of all online marketing strategies where the intent is to increase consumer trust, strengthen client-business relationship and generate new leads and referrals.

Start Building a Profile on Review Sites

People read reviews. It’s just that simple.

Today, there are numerous authentic, authoritative, high traffic reviews sites that consumers trust. Every business should focus on these platforms. Some are straight up no brainers. For example, if you are a restaurant, hotel, or food business, Yelp is a great place to be. If you are an IT organization, Clutch is a very good option. There are other great options as well that businesses consider such as Good Firms and UpCity.

And then there is Google Reviews.

We can’t talk about reviews without mentioning Google. How many times have you looked for a service or product and checked out Google reviews? The jury is out on this one. People read Google reviews and they TRUST Google reviews. The more the reviews, the likely customers are to visit your website. The higher the rating, the more likely they are to trust your products and services and make a purchase. Google reviews are a huge influencer and should be a part of every digital marketing strategy. Ask your clients to leave you a review on your Google page and rate your services.

A Fully Revamped and Optimized Your Knowledge Graph

A knowledge graph is a that rectangular box that appears on the right hand side of Google results whenever a business or website name is entered in the search box. This is essentially a profile page for your company that Google displays for branded search terms (search terms that include your company or website name)

Simply put, a knowledge graph is a great way to present a positive, professional image of your brand and increase consumer confidence. Knowledge graphs are a gold mine for lead generation. This is Google essentially presenting an opportunity for every business to create their own personalized knowledge graph page that will be displayed on the right side of the search result whenever people search for their company or website by name. How efficiently it is populated and how smoothly it is optimized for SEO as well as readability and U/E, will depend how users will perceive it when they first see it.

A knowledge graph allows you to attach social icons. It automatically picks up review site ratings to display on your profile which can further strengthen your knowledge graph.

Content Marketing To Promote Positive Perception and Negate False Reviews

Reputation management is essentially a form of Search Engine Optimization. And so is content marketing. Fake reviews, incorrect information, and false stories have brought content marketing into a completely different spotlight; to be used as a tool to counter negative SEO. By writing content, companies can address   Google has become exceedingly smart about recognizing bad content; content that is spammy, plagiarized, low quality or stolen via content scrapers from another site.

The trend today is to write content that is fresh, engaging, relevant and adds value to the internet, leading to a positive user experience. This has led to an immense interest in content marketing where digital marketing companies like ourselves, create the quality content that is needed for a client’s website.

If your business lacks a quality content profile, Google might start ignoring you. Being ignored by search engines means two things: no online presence, and ultimately, no online business.

Switch to Mobile SEO

Mobile search is its own beast now. More and more people are using smartphones today. It’s amazing to see how fast web surfing has transitioned. By the end of this year, the amount of traffic generated by mobile devices will have exceeded that delivered through traditional PC. With this dramatic boom in smartphone usage, there is now a plethora of highly profitable SEO strategies showing up. Now is the time to start!

Search results for desktop, tablet and mobile are ranked differently. If you are seeing negative results for your target search terms on your laptop, that doesn’t mean the same results will be shown on mobile or desktop. It’s a good strategy to have a multi-platform focus for review and reputation management. Often times, tackling negative reviews is easier on Mobile than on desktop because the Google ranking algorithm works differently for different platforms.

Address Negative Comments

Of course there will be instances when customers will have genuine concerns over a product or service and may rate or review your truthfully. In either case, you as a company and concerned business, should respond to these complaint positively and address the complaint diplomatically. We like to call this process the three A’s. Accept, Apologize and Assure. If the complaint is genuine, accept it. Apologize to the complainant for the inconvenience caused and assume them that it won’t happen again and address the query accordingly. 9 times out of 10, this will create a positive impression not only on the customer who filed the complaint, but also on all the readers who read it online.

Conclusion

To conclude, the vastness of the internet has created plenty of opportunities for companies and businesses to manage, monitor and enhance their online reputation. True, there is the ever-present threat of negative SEO and fake information but Google’s ranking algorithm has evolved immensely to detect intent and misinformation and thus discards these links as best as it could. Nevertheless, it is the company’s responsibility to keep an eagle eye out on perception, trust, and rating of their products, services, brand and organization.

The post The Art of Reputation Management in 2019 and Beyond appeared first on Tech Web Space.