Each group is centred around a specific topic or a niche. The beauty of Facebook groups is that there are no actual ads, it is actually the community that creates new ideas and shares valuable content. Business owners can benefit tremendously from this since they can enhance their brand recognition and exposure in a big way. Here is how you can use Facebook groups to grow your community and develop your business. 

Inspire people to interact

As a group administrator, it is really important to encourage everyone to be active and offer their ideas. Although it is important to keep a fine balance between what is allowed and disallowed, the group should have a generally respectful tone where everyone is welcome to share their opinions, ideas and insights. 

This can be a phenomenal place where you can enable like-minded individuals to gather and speak freely. You can use these first-hand insights to learn more about how to pivot your future business endeavours. For instance, if one of your products flops you can always ask the people to give you their opinions and then simply improve the product. You can also ask the people to share what they would like to see in the future. Whatever the case may be, your members should be maximally motivated to engage one another and share freely. 

Photo by Firmbee.com on Unsplash

Target the right people

One of the most important things about running a business is keeping contact with the right people. You don’t want your ideas to fall flat, simply because they are not getting to the relevant audience, no matter how good they are. That is why you can use Facebook groups to actually find out what sort of people will resonate with your ideas the most. 

If you are about to roll out a product, make sure to probe the market first by sharing the content to several different groups. You can see differences in the responses and then find the most relevant people. Once you know your target you can study their preferences and adjust your marketing accordingly.  

Listen to feedback

One of the most important things you can do to increase client retention is to listen to your customers. You can use Facebook groups to actively ask for feedback. If you have set up the group rules clearly you will be able to receive some high-quality feedback. You can use this to improve your product or service. Just make sure to stay open-minded, because positive and negative feedback is equally important. 

Promote exclusive content

Facebook is still one of the most important social media platforms in the world, and in countries like Australia, it remains the most popular social media platform with more than 60% of links clicked from social media coming from Facebook. This means that the competition there will be fierce. You can tackle this by leveraging exclusive content in your groups. You can implement FAQs, host live streams, feature discounts, organize giveaways and even recruit affiliates. In order to truly stand out, you will want to make it look professional too. This is especially important if you are going to plan live events. You can contact a social media agency from Sydney and get professionals to help you style your content more easily. This will definitely create a special bond between you and your members, as you offer something unique. 

Invite members to your events

One of the best ways to release a new product is to organize a free event. However, simply alerting people about the event with no actual notice will leave people confused. You have to gradually release tiny bits and pieces in the format of sneak-peek videos, or trailers to grab people’s attention. You can then build up that tension and boost excitement over the course of a few weeks and finally announce an event which everyone in the group is invited. You can also make the members of the group feel special by giving them exclusive access.

Find ambassadors

Good businesses value a community-driven approach. And if you want to make your community stronger from within it is a good idea to find brand ambassadors. These are a select few of your most loyal customers. You can offer them special benefits as they promote your product. 

You can give back to your ambassadors by letting them get a first look at some of the newest products and letting them test it. In return, they can help you by reaching out to other customers and promoting your product. This is an excellent way to connect more people together within the community while removing any bragging from your marketing campaign. You can simply let your customers hear from other customers.  

Establish some rules

In order to ensure that your group is functioning smoothly, you can create up to 10 rules in your group’s settings. This will allow you to establish some order in the group. Rules do not have to be restrictive only. You can use them to encourage people to be polite and share ideas. This can help you limit any spammy behaviour and set the group’s tone.  

Conclusion

Facebook groups are an often-overlooked marketing strategy. However, the reality is that this is an excellent way to create organic growth and build a strong community around your brand. Some of the things to follow are: encouraging interaction, listening to feedback, offering exclusive content and establishing some rules first.

The post How to Use Facebook Groups to Promote Your Community and Business appeared first on Tech Web Space.

But is it necessary? Why do people want to get verified on Facebook? 

A verified page offers people the following benefits- 

• Increases your credibility and portrays your brand to one that is trustworthy.
• Facebook’s algorithm ensures you are placed higher on the search rankings. 
• Access to features and tools before they are released to the general populace. 
• A subsequent jump in the follower count along with a stronger reach. 
• Whitelisting! This feature allows other verified pages to feature your content on their page.

Before finding out how to get you the verified badge on Facebook, let’s help you understand if you are eligible for the verified badge! The criteria for getting verified are as follows- 

1. The page must be following the terms of service and community standards. 
2. Be AUTHENTIC: your page and its content must present a real person, brand or business. 
3. General interest pages do not receive verifications, so ensure you stand out in the crowd. 
4. Have a completed profile with a clear ‘about’ section, profile picture and a recent post. 
5. If you have been a prominent fixture in the news/ news sources or other famous pages. Keep in mind that paid content or review is not considered a source of review.

How to get verified on Facebook? 

Getting verified is completely free; however, a lot of effort and time goes into ensuring you get it! Now let’s get down to business and help you apply for the verified badge.

STEP 1- Launch link- https://www.facebook.com/help/contact/295038365360854  

STEP 2– Click on the type of verification you require. Here you will be required to enter your profile’s URL unless you are already logged in. Then the form tends to display pages you could apply for.

STEP 5– Choose your country of origin from the list. 

STEP 6– Mention what kind of audience follows you. This is an extra ‘Optional’ field that you could fill out. Provide information regarding the type of people who follow your page and their interests, and the possible reason they must be following you. 

Please fill it out because it is best to be as thorough with providing information.

You can choose to provide an extra bit of information by filling out ‘Also known as.’ This field should be filled out by those with different names in different markets. It will allow Facebook to see your organization’s reach with its different names.

STEP 7– Provide proof of your authenticity such as the driver’s license, passport, tax or tax exemption documents, phone or utility bill of organization, certificate of formation and article of incorporation. 

Providing proof will ensure Facebook doesn’t provide verified badges to an imposter or fake accounts. 

You will be required to provide a digital version of whatever document you pick out from this list. Do this by attaching a scan of said document. Find out the list of rules regarding the ID if you are confused. Click here- https://www.facebook.com/help/159096464162185 

STEP 8– Write down why you deserve the verification badge. Here, list out all the reasons like the verification may be in the public interest, that your account is a famous one. Attach links to mentions of you in news pieces. If accounts are using your name or content without your permission, make mentions of that as well and attach links. 

If you possess any other social media account that has a massive following, then make sure to attach a link to that as well.

STEP 9– Click on SEND once you have completed your verification request and are completely satisfied with its content.

There is no way of knowing when Facebook would reach back to you. It could take anywhere between 48 hours or 45 days for Facebook to reach back to you. It will be the hardest if you are trying to get a business page verified. It will be a waiting game from here on out.  

Your verification request could get rejected! What to do then? 

This means you must work and work a little more on your page. Work towards 

• Creating content that is different and better in quality 
• Develop a posting schedule and be regular with the posts 
• Facebook marketing 
• An account that has more credibility
• Gather more reviews, mentions and social media proof 

You can easily apply again within 30 days of the rejection. Reach out to Facebook if you want to inquire why your verification was rejected. 

Conclusion

The process of applying for a verification badge must not be taken lightly. Clear and concise details must be mentioned that are recent! 

The post How to Get Verified on Facebook – A Step by Step Guide appeared first on Tech Web Space.

If you have a digital business and you are not yet on this platform, we suggest that you strengthen your business by taking advantage of the great social media marketing opportunities on Facebook. It undoubtedly continues to be the leader in social media marketing.

How to do it? Here we give you some tips that you should keep in mind so as not to get lost in your social media marketing strategy on Facebook.

1. Use videos

Some specialists indicate that, in 2019, the video will constitute 85% of total Internet traffic. For this reason, we recommend that your social media marketing strategy on Facebook take this data into account and make use of video as much as possible.

When it comes to social media marketing on Facebook, drawing attention to images is no longer enough.

If a picture says 1,000 words, then a video says 1,000,000 words!

Importance of video in Facebook marketing

Currently, when it comes to ads and posts, videos dominate the most, meaning 82% of business owners say that video marketing is an important and critical part of their overall marketing strategy. In the event that your Facebook strategy does not have video content, you are lagging behind your competitors.

When it comes to social media engagement, videos rank higher than still images – in fact, Facebook videos are seen by many as having a greater organic reach than posts with just text or images alone.

Videos are generally much more effective in expressing complex concepts, which still images simply cannot do. In addition, videos are also used to build trust in your business, as 57% of consumers report that videos generate more confidence when buying items online.

Let’s assume that you have a new and innovative product. Consumers probably cannot understand how it works clearly by viewing a photo. However, a video could make it much faster and easier for people to understand how to use your product, increasing the possibility that they will want to buy it.

Engagement rates for video ads manage to be a staggering 3x higher than non-video ads.

If you have already encouraged yourself to create a video as part of your social media marketing plan on Facebook, here are some tips that you should know:

Video length

In case your social media marketing strategy on Facebook contains video ads, make sure to keep your videos short.

Short videos are generally more beneficial as possibly more viewers watch the video to its end; Typically, video ads that are 15-30 seconds long tend to be the best.

In general, if your video ads tend to be too long, you probably won’t get your full message across.

This way, it’s great to keep the call to action in the middle of your video ads. This way, you get the attention of the engaged audience before it crashes, and they continue to scroll to the bottom in their news. Having the CTA at the end of the video runs the risk that a large number of viewers will never find it.

Miniatures

Be sure to keep track of the thumbnails, as Facebook automatically plays the videos. But some users disable this feature. For those users, a boring thumbnail means that they may never see your video. Even if it appears in their newsfeed.

Use a remarkable but attractive thumbnail so you can persuade consumers to view your video. You must make sure that the thumbnail does not contain excessive text!

This is sometimes a bit difficult if you are using subtitles. Ads with more than 20% text run the risk of being rejected entirely. They are subject to a reduced reach. In fact, thumbnails for Facebook video ads are based on the same rules as Facebook image ads.

Sound and Subtitles

Typically 85% of social media videos are truly viewed with the sound turned off!

This means that for your Facebook videos to be really effective, they must not depend on the use of sound to transmit a message. That is, the subtitles are necessary. This way, you can make your videos more accessible for those with hearing disabilities.

Probably if your video doesn’t make sense without the use of sound, only a small percentage of the audience will understand it.

Many videos are not fully viewed. You can take into account the traditional “pyramid style” of writing when it comes to your video script. That is, the first thing you should consider is the main information. It attracts attention since probably most viewers do not watch a short video until the end.

Video format

Lastly, square videos generally work best, especially on mobile platforms. For that reason, you should pay close attention to the format you will use for your Facebook videos. If a square video is not possible, then opt for a vertical format instead of a horizontal one.

2. Use analytics and learn from it.

Several studies show that generally, the days that are excellent to make publications on Facebook are Wednesday and Thursday. Based on this, there is a great way to start taking into account that each business is different. And it can be harmful to fall by the rules of generic gold.

According to what is particularly appropriate for your business, the use of social analytics can help you because it could ensure the optimization of your social media marketing strategy on Facebook.

For example, it is generally known that usually the best times of the day to extend the engagement and to post are:

Every morning when people wake up.

In the evenings when people take their lunch break.

At the end of the afternoon, when people come home from work.

3. Specify your audience based on metrics

Sometimes you would probably have to adapt your publishing strategies, taking into account the periods in which your target audience is possibly active online since that rule does not work for all companies. Because what if you are in the US? But most of your followers and clients are in Asia?

According to the monitoring carried out in different periods and days of publication, you can examine which publications receive the most participation from followers. And in this way, you can get better and new ideas that indicate which publication schedule works best for your business.

In general, you should take into consideration the types of posts that your followers interact with the most. That is, this leads to hard work that goes beyond just days and hours to post.

Do you consider that there is good interaction with the publications that ask open questions?

Have you noticed how they react to shared articles or giveaways?

For example, if you see that articles shared from various websites get a large number of “likes” and comments, you should consider sharing much more content from the same source in the future.

Certain important metrics to consider include cost per conversion, interest scores, and cost per click. Based on this, Facebook’s ad manager provides search and tracking data and adjusts its ads accordingly. Facebook ads also need to be improved based on analysis.

It would be best if you try to pay attention to the difference between the reach of an ad and the number of impressions.  That is, if impressions are more than triple the reach, it may be time to renew your ads or expand your audience.

4. Analyze the Facebook ad manager

The Facebook Ads Manager offers in-depth analysis to help you optimize your social media marketing on Facebook, based on the demographics of where the majority of your results are generated.

Demographics range from age groups and gender to the devices and operating systems that people who engage with your ads click.

5. Run tests

In case you have no idea how to get started with your social media marketing on Facebook, to adjust your strategy based on the results, you just have to run various experiments or tests.

There is constantly an evolution when it comes to social media marketing on Facebook. And even if you have a solid marketing plan, you should pay attention to a small decrease in liability or an increase in your average cost per lead. That is, realize the factors that may have caused the change.

Those who do not learn from their mistakes are condemned to repeat them.

Facebook has its own analysis, which can guide you to make decisions based on information related to the future of your marketing strategy.

The post Key Tips For Facebook Marketing appeared first on Tech Web Space.

However, the crucial problem that most digital marketers encounter is difficulties in creating leads for the business. But for any kind of company, be it digital or traditional, attracting and producing leads develop the sales funnel. 

Thus, it is the lifeblood of a business. Therefore, social media marketing, especially, marketing with Facebook is a feasible option to drive considerable traffic to your business. 

To reduce your effort we have brought some top Facebook tools and applications for lead generation. We will cover:

• What Is Lead Generation? and 
• How do Facebook Applications and Tools help you in lead generation?

What Is Meant By Lead Generation?

Lead generation is one of the fundamental aspects of Digital Marketing. What are leads? Leads are the potential customer or contact with a potent audience who can convert to a customer in the future. 

Lead Generation is the methodology of initiating a consumer’s interest in a service or product. The objective that works here is the conversion of the interest into a purchase. 

The sales pipeline for B2B and B2C companies is based on lead creation.

Social media channels like Facebook are the ideal platform for enhancing the number of leads. It is because it is social media that brings you closer to a large mass of audience. So, Before contacting qualified leads directly, it is essential to educate the prospective consumers via social media marketing. 

Sadly, if customers like a photo or comment on any of your Facebook posts, they will not belong to the lead category. But luckily, Facebook has some hidden in-app tools and applications that enhance leverages lead generation. To know what are those, check out the section below:

How Can You Generate And Grow Your Leads On Facebook?

Do you see Facebook as just another social media platform? If you think so, then you are wrong; Facebook is much more than that. Precisely, it is a crucial business application that every company should use irrespective of the industry and scale. 

Just like Twitter and Instagram, Facebook has immense opportunities of making leads. All you need to do is know the right use of the right tools. So let us see those applications and tools that help you maximize leads as organically as possible on Facebook.

1. Facebook Events 

Have you ever used the Events tool before? It helps you to generate pages of future events that you will be hosting. Then, give a call-to-action to each event created to compel them to sign up and fill out registration forms.

It will surely benefit you as the only thing the audience needs is a solid push from you and ready to rock. 

2. Facebook Messenger

Facebook Messenger is a viable application to establish a good relationship with your targeted audience. Through Messenger, they can contact you and enquire about your products and services. Make sure that you are motivating them and stimulate them to get their hands on your product. 

3. Instagram

Although Instagram is an entirely different application, FB owns Instagram at present; so we are considering it. You will require a Facebook page along with an Instagram business profile to employ Instagram lead-generating advertisements. 

After you’ve completed those two steps, start creating your ads in the Ads Manager. Start by naming your campaign and selecting Lead generation as your marketing aim.

4. Lead Ads

Lead Ads is one of the most popular tools for creating leads on Facebook. Your business sponsors these ads that appear in the news feeds. Marketplaces and stories of your viewers. On the basis of their behavior, lead ads segment and target the users who can get attracted to your offerings. 

5. Facebook Live Video

Live videos are a cup of tea these days. Whenever I open my Facebook, I see at least two live videos per day in my newsfeed. But they will be of no use if you do not utilize them correctly. 

Keep the focus of the video on marketing your service or products only. Ensure the relevancy of your discussions and try to respond to viewers’ questions in real time as many as you can. Show the demo of your services and products to gain a sense of trust. 

To Conclude

The current market is so competitive for most businesses that it requires immense hard work to stimulate and capture interest in your offerings. However, the Facebook Lead generation strategies mentioned above can help you solve all the barriers by diligently following those. 

So without wasting any more time, get started today and grow your business with Digital Marketing tricks and tips! Do you have anything to share with us? Drop your comment, question, or opinion in the comment area. We will be happy to hear it!

The post Do You Know These Facebook Applications For Lead Generation? appeared first on Tech Web Space.

Social media no longer works only as a casual communication medium. Facebook has incorporated many extra features for marketers. In 2021 many AI-based facebook tools are also earning a preferable position in the marketing trends.

For every business, communications are playing an important role. And AI is simplifying your work. You can monitor your viewer’s activity along with increasing your website traffic. Do you want to see a good traffic report isn’t?

Read through the article, and you will get your answer.

5 Top Facebook Tools To Increase Your Website Traffic

AI-based tools are solving all types of best social media hacks. And you are going to notice a huge change in your website traffic. Hard work is necessary, but you have to do the job more intelligently. And artificial intelligence is making these all possible.

Here is the name of five top facebook tools to boost website traffic.

1. Reveal Bot

Advertisements are playing a very crucial role in increasing your product marketing along with website traffic. Reveal bot is the first Ai based tool and optimization tool. You may be investing thousands of money in getting the desired result. But this AI-powered tool is an outstanding performer.

Check out the features of the Reveal bot.

• Facebook Ads optimization is the main feature of Reveal bot
• Submit the report on a scheduled basis
• Easy graph feature for better understanding
• Attractive auto boosting option
• You can easily compare two metrics in your campaign

If you want to see a massive difference in your website traffic metrics through Facebook advertisements, this is the best choice for you. 

2. SocialPilot

For small businesses, the social pilot is best for publishing new content for marketing. The wide attractive features are making this platform popular among the social media page handlers.

Here are the best features of the social pilot.

• Facebook advertisements
• Social media page analysis and reporting
• Team collaboration along with the client managements
• Canva integration, you can create your required image on the spot
• Compatibility with almost every type of popular frequently used social media platform
• 24×7 hours constant available customer support through mail or phone

Are you going to use only one social media platform? I guess not. Check out the Facebook social toolkit for a better understanding of Facebook marketing techniques.

3. Buffer

Buffer was introduced as the twitter scheduling tool. But now, the buffer is extending its features along with the compatibility level. Now the buffer is almost compatible with every popular social media platform.

Here are the features of the Buffer.

• Compatible with Twitter, Facebook, Instagram, Google
• Users can revise published posts
• Content curation and the visual calendar features
• Studying the social media posts and feedback report

But one disadvantage is here. Buffer is not giving so much of an option to communicate with your audiences. But you can perform the social media page analyses work with Buffer.

4. eClincher

eClincher is a multifunctional solid social media management tool. If you want to increase your social media presence, this tool is all in one. For small and medium businesses, the social media presence is quite important. And eClincher streamlined all your social media presence and makes your social media management easier to handle.

Here are the attractive features of eClincher.

• Facebook and other social media analysis are operating  by eClincher
• Content curation
• Content posting scheduling and recycling
• Keyword tracking and analysis
• Helping in team collaboration
• Facebook and other social media page advertisements marketing automation

This tool is entirely suitable for any type of social media platform. If you are searching for a multitasking social media management tool. This one is the best choice for you.

5. Hootsuite

Hootsuite is the most popular social media management tool in 2021. The versatility and the attractive features of the Hootsuite are making it popular. Hootsuite’s social media dashboard operates all sorts of your networks and social media profiles and schedules your social media management works.

Here are the features of the Hootsuite.

• Monitor multiple streamlines of one place
• From one platform, you can handle multiple social media profiles
• Team management and collaboration of the work
• Generate performance report and send it through mail
• You can connect multiple services from this one platform

This is a powerful social media management tool. You can operate any social media platform from this tool. The features of the Hootsuite are updating within a minimal span of time. The graphical interfaces easily describe the number of clicks, top reference these all. In simple words, Hootsuite is popular because of its easy operating features.

Wrapping It Up:

Facebook is the most popular social media platform. If you want to start using the social media page for increasing your website traffic, Facebook is the best one to reach out to your audiences in a faster manner. These five tools are effective for any popular social media platform. So do not wait to find the right one. And register there. What is your planning on how you are going to increase your website traffic? Do not forget to share your opinion with us.

The post Do You Know These Facebook Tools To Increase Website Traffic? appeared first on Tech Web Space.

However, now and then there are tons of updates and the number of active users continues to grow. Keeping up with all the changes at Facebook can be hard and knowing what all updates mean can be difficult.

So, keeping updated with the Facebook statistics is important, especially when planning your marketing strategy. 

In this post, we bring you the latest 20 Facebook stats that matter to marketers the most. So, let us get started. 

#1 Facebook is Undefeated Champion

Facebook is the leading social media network with 50% of social media users. Since its inception in 2004, Facebook has ruled the world of social media and there is no stopping the giant. The platform has the greatest number of active users with 74% visiting the site daily spending hours scrolling, thus making them a great potential audience for your digital marketing efforts. 

#2 Facebook is Third Most Visited Platform

When spending time online, there is a good chance they are doing it on Facebook. This offers a great opportunity for businesses to be where the audience is and reap positive results. 

#3 India has Most Facebook Users

Among all the countries with Facebook users, India has the highest number of users, a whopping 310 million. It offers a great opportunity for worldwide businesses considering an expansion.

#4 Majority of Facebook Users Is Aged 25 to 35

32% of people aged 25 to 35 use Facebook the most with 57% male and 43% female. As marketers, we can use this in-depth knowledge to inform our advertising choices and make strategies accordingly. 

#5 Wednesday 11 a.m. is Highest Engagement Time on Facebook 

Facebook sees high engagement times on Wednesday at 11 a.m. while Monday and Friday also showed high engagement between 10 to 11 a.m. 

#6 Older Generation is Taking Over 

People born between 1946 and 1964, commonly referred to as the silent generation are one of the fastest-growing groups of Facebook users. The platform is awesome for grandparents to keep track of their grandchildren and serve as an all-purpose marketing customer as they buy stuff for their grandchildren. So, with this stat in mind, marketers can plan out the strategy and reap positive results. 

#7 A Total 74% of High-Income Users are on Facebook 

High-income earners have a higher disposable income to spend on products and services. This is good news for advertisers as it means that you can tailor ads targeting different income levels without thinking about a low target count.

#8 Users Access Facebook on Mobile 

Among the 2.8 billion users, people accessing Facebook via a mobile device is 98.3% and 79.9% users only use mobile to visit the social media platform. This stat enables markets to craft Facebook ads and videos that are mobile-friendly. 

#9 A Total 36% of Users Get News from Facebook

Facebook is becoming a source of news, and it is one thing that all businesses should keep tabs on. However, for marketers, this statistic proves to be worth considering as they can reveal new product or service launches and campaigns. 

#10 Approx 500 Million People Use Facebook Stories Every Day 

Stories have the strategic advantage of appearing at the top of the Facebook app and they are the first thing that customers see. With so many people using Facebook stories every day, marketers struggling with algorithms can use it for their content to be seen and increase engagement. 

#11 Approx 66% Users Like or Follow Brand Page

This is a lot of positive engagement and it covers all sorts of businesses. Facebook users can learn a lot about your business by seeing what others have liked or followed on their profile. 

#12 Approx 140 Million Businesses Use Facebook

This number shows the importance of the platform as a sales and marketing channel. So, to compete with the businesses you need to have a brand page and a solid Facebook marketing strategy. 

#13 Approx 81% of Businesses Share Videos on Facebook

The best place to share things is where your potential audience is and will check it every day. The text does not entice the users as much as the video does, thus, businesses share videos, and as a marketer, you should make the strategy around video creation and sharing. 

#14 Average Facebook User Clicks on 12 Ads/Month

That is one ad every 2.5 days. This is not a huge number, however, all ads do not require a click to be effective. This stat indicates that users pay attention to and engage with Facebook ads.

#15 A Total Ad Revenue on Facebook Is $20.7 Billion

Facebook revealed that its total advertising revenue was $20.7 billion. The company recorded a 25% growth in this revenue stream. 

#16 Facebook Has the Most Ads & Highest CTR

Ads Manager offers 4 different ad placements: Facebook, Messenger, Instagram, and Audience Network. Of these four, Facebook has 45.2% of ad placement preference as the click-through rate (CTR) is better. 

#17 Approx 32% Of Users Engage with Brands Frequently

This stat indicates that every third Facebook user interacts with at least some brand and if you are not on Facebook you are missing out on the potential audience. 

#18 Page Posts on Facebook Have 2.6% Organic Reach

Stats show that pages have little organic reach. However, paying Facebook for ad exposure is the most common way of reaching more viewers. 

#19 Vertical Videos Generate the Highest Engagement 

Facebook offers landscape, square, and vertical video formats and amongst all of them, vertical video is a clear winner generating more engagement. Most people access Facebook via mobile and they do not need to turn the phones sideways. 

#20 Live Videos Receive 6X Engagement

Users respond well to live videos, so if you have a product launch, you can post live videos to increase engagement and build relationships with your target audience. 

Conclusion

These are the 20+ Facebook stats that every marketer needs to be aware of in 2021 to better their marketing strategy and target more users. 

The post 20 Facebook Stats that Matter to Marketers in 2021 appeared first on Tech Web Space.

How can we know about the various hacks or codes that may provide the chance to show off your geeky skills? Well, that remains a fascinating question, but to understand its impact, we need to be thorough about the Facebook hack codes.

We might have searched on the web about the Facebook hack codes at some point in time, but it’s not necessary that every time it works perfectly as the code that is working today might not be valid tomorrow. Precision is the key as we need to implement various steps to get the know-how of these hacks. 

Some of the hacks are so intriguing that most people have no clue regarding it, and you could surprise them by showing your geeky skills. Who doesn’t want that? We are here to make it a little easier, so let’s get started. 

Let the SMS do it for you.

Have any of us ever imagined getting full access to our feeds without even installing the app? You might think that how is it possible? As much as you want to install the app and post your meal and check what’s happening around, well, the SMS could do the same for you. What’s the need then? If someone doesn’t know anything about the Smartphone at all and all we have learned is to type an SMS, well, there’s a solution, and it’s worth it! 

Firstly, you need to login to your Facebook account from the device and then go to settings and mobile. To finalize it, click on the “Add a phone” option if you haven’t already assigned a phone number to it. Once this is done, you’ll need to send an SMS displaying “F” to Facebook’s text number. A confirmation code will pop-up on your mobile, which you have to insert into the pop-up screen to kick start using Facebook through SMS. Well, this is easy. 

Post a Blank Update 

Want to have a funny prank with your friends on Facebook and leave them wondering what the hell went wrong! Well, this is something you should try, posting a blank update. 

For those who don’t know, ALT lets you type special characters and symbols that are invisible on the custom keypad and leaves a blank message instead. 

The trick is the Alt key, and this should be fun. 

By posting a blank message, you’ll need the Alt code 0173 as it would leave an invisible soft-hyphen displayed on the screen. You can get instagram accounts with this helpful post from FreeAccountsOnline for free.

By posting a blank message, you’ll need the Alt code 0173 as it would leave an invisible soft-hyphen displayed on the screen.

Peak into your friend’s albums without them noticing it 

If you are busy with your schedule and haven’t got the time to check on the new update or stories about your friends and what’s happening in their lives, this trick could benefit you. How about getting them stored in your private collection so that you can relish them later? Amazing right? 

While most of the plug-ins have been eliminated due to the policies of Google Chrome, the Down Album still prevails. Once your friend’s album is opened, click on the extension icon and then the Normal button for it to download all the photos you want to see. Well, there you have it!

Flip The World With Facebook 

One of the most exciting yet funny hacks to perform. The friend list would be curious to know how on earth is this even possible? If you have been an active user on Facebook for a long time, you might have been played by the upside-down prank by someone, or you might have flipped the screen of someone else’s desktop. Sounds too crazy? It is for sure. 

For implementing it, select the upside-down language on someone’s Facebook account, which would only work if they have an auto-login on that particular desktop. Try not to laugh when the person comes and sees the screen upside down, a bit hard yet so worth it to cherish! 

While Being Online, Show Them You Are Not Active

You might be thinking how silly it is to not be active for some people, but through these hacks, almost everyone could be played on. There’s a hack that allows you to hide your messages and status from absolute strangers. 

All you need to do is go to settings and find the Blocking option to block the messages from people you don’t know anything about and have no wish to share your profile with them. 

Schedule Post Updates 

Have a lot to post and can’t find much time; this hack is designed only for you. Going offline for a few days and yet wanting to be socially active, for this instantly, you have to click Create Trigger and then the Facebook option to embody messages via a link or a status message. It would work as long as the connection is present in the email for the post updates. 

Conclusion

We have learned the best ways to be innovative and show off your geeky skills to your colleagues or friends to surprise them. For now, that’s all! 

Stay home, Stay Safe! Thank you, everyone.

The post The 6 Best Facebook Hacks to Show Off Your Geeky Skills appeared first on Tech Web Space.

Similarly, Marketing automation can save an ample amount of time and help you engage with users more effectively. PPC services can help you ‘Jump the line’ on search engine results pages. 

The digital marketing landscape is constantly changing as new technology, techniques, and near-endless Google and Facebook algorithm updates are advancing monthly & yearly. 

It doesn’t matter what industry you serve, or what products & services you offer- digital marketing trends cannot be ignored. Not so long ago, organizations needed little more than a website and a Facebook page, but not, the digital landscape is evolving at a faster pace than it’s hard to keep up. 

The current state of the businesses all around the world is there aren’t too many successful businesses that don’t have an online presence. In the coming years, new technology and tools are coming afore, forcing digital marketers to take charge and keep their organizations at the top. 

After all, Digital Darwinism is an unforgiving reality. If you don’t adopt the latest trends, you can lack in the competition. 

Here, you can discover the digital marketing trends for 2020. 

1 – Facebook may be peaking 

The Most used platform is no longer the kingpin in the social media world. Facebook is losing ground with the younger generation and after the data breach scandal in 2018, Facebook has lost notable credibility. Every budding digital marketer must look at who your target audience and the market is because Facebook can turn out to be unsuitable for some campaigns.

But Facebook is still massive, and many Americans continue to check in on it. Keep a check on the audience because if not you can waste your marketing budget on Facebook advertising. 

2. Instagram is a hit in millennials

Who doesn’t use Instagram? According to stats, people under the age group of 15-30 are active users. Instagram’s meteoric rise with over a billion users is an achievement and makes it one of the most rapidly growing social media platforms. Millennials love the platform and are seen to be highly active here. Marketers should focus on social media marketing services as transformations that happen on the platform can help you create the impact that could lead to an uptick in content quality.

3. Chatbots will dominate customer service

Chatbots are AI software that acts as a virtual caretaker, that communicates with users and assisting them in completing their goals. It interacts with humans in natural language processing. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. The best thing about chatbots is that it delivers 24-hour service, instant responses to queries, and requires no need for breaks. 

4. A video is no longer an option

If your business isn’t already using video marketing, you should get on board immediately. In a mobile-preferred world, users are watching and sharing videos about everything. Users are now learning more about brands and get a better understanding of what they have to offer. 

• 70% of consumers have shared a brand’s video

• 52% of consumers are more confident about watching the video of the brand. 

• 72% of businesses believe video content has improved their conversion rates. 

Video marketing is highly-engaging, especially if it’s a live video. Live video streaming is a powerful method of digital marketing when combined with influencer marketing. 

5. Good content matters

‘Content is King’, it is something that you must have heard many times. But the right phrase that should be used is good content is everything. Content marketing is an essential component of digital marketing. Google is curating a more sophisticated understanding of online content; marketers must think carefully about their target audience and market that suits the generation of the future. 

6. Polished and personalized Email

Email is the major channel of communication as billions of people are using it daily for personal, industrial, commercial, and other purposes. Email marketing is important as it is evolving in all these years. Emails are now a combination of automation and personalization. Email is most used in retargeting or nudging up the existing client about your services. It can act as the final trigger to motivate an action that can be performed by the users. 

7. Interactive content will be praised

People are more attractive to interactive content than mainstream content. It is the content that people can click on, swipe, or interact with online. 93% of marketers rate interactive content as highly effective at educating the buyer. Interactive content can be like Quizzes and polls, Augmented reality ads, and 360-degree videos. 

8. Visual search will rise

Instead of feeding a description into Google, users can upload an image and get information about an item just from an image. Brands that advertise with them get the benefit of boosted search results. Having an image sitemap will increase the likelihood of your images being discovered by search engines. You can use descriptive filenames for images before uploading them to the website, and adds an alternative text to all images as ‘Alt tags.’ 

9. Omnichannel marketing is vital

It is the practice of marketing across multiple platforms simultaneously. Platforms are Email, apps, social media, and the website blog. Organizations can leverage data insights & machine learning to get a better understanding of customer behaviors and then personalize at a higher level. In the future, it can be considered as the road to an enhanced customer journey that keeps people coming back for me. 

10. Marketing in messaging apps will level-up

Social messaging apps aren’t for staying in touch with friends and family. Businesses of all sorts have taken a significant interest in direct messaging channels like Messenger, WhatsApp, Instagram’s direct messages. You can expect to see much more marketing in messaging apps, with many companies, including video and interactive content to engage users. 

The post Top 10 Trends in Digital Marketing in 2020 and Beyond appeared first on Tech Web Space.

So, here are the details of those tips.

These suggestions may give you increased conversions. Furthermore, they may bring significant improvements in your business advertising campaigns.

Moreover, if you want to get detailed information on Facebook ads, then stay tuned with us.

So, without wasting any further time here’s the technique no. 1:

1. Invest on Lookalike Audiences

Most importantly, to boost and improve your Facebook ads performance, what you can do is to invest as well as capitalize on lookalike audiences.

This is the biggest advantage and difference of Facebook ads over Google AdWords.

This way, you will be able to create and come up with target cold audience for your Facebook business page.

Take help from Facebook pixel and also conversion ranking. They can easily guide you how to record the actions and responses of your target audience.

You have to make sure that you start off with only 1% lookalike of audience range. This is marked as the closes match with respect to your source audience.

Now, let’s move on to technique no. 2:

2. Go for Lowest Cost Cap Bidding Option

To improve your overall campaign performance, you can go for and pursue the strategy of the lowest cap bidding. This is how you can naturally organically improve your advertising performance.

In addition to, you have to change and revise your auction bidding from right lowest cost to lowest cost along with a cap.

By doing so, you will be able to control the costs and increase your ad distribution area. Controlling costs helps you achieve and acquire the needed target and benefit line of yours.

On the other hand, upon increasing ad distribution, you will be able to get highly optimized results.

The third technique is:

3. Increase & Boost Your Facebook Ad Relevancy

You need to improve your Facebook ad relevancy by using and taking the help of placement asset customization tool.

Most noteworthy, this tool helps you tailor your Facebook ad to be reached to every single placement.

Upon adjusting your ad in a creative way, you will be able to improve and push up its relevancy.

Irrelevant ads fail to grab the right audience for your business. Placing your ads in the right direction automatically and organically grab a large set of audience.

Example of such customization tool is already mentioned to you. You can even look for other tools which help you place your Facebook ad in a right direction.

Let’s head towards the 4^th technique (it’s one of my own favorite):

4. Utilizing the Test & Learn Tool

It is with the help of test and learn tool that you can easily determine that which of the Facebook ad campaigns have the highest potential with respect to increased conversion.

Besides, this test makes use of Facebook’s conversion lift metric and measure the actual impact and overall stamina of your ad campaigns.

If you want to access this respective tool, then simply open up the open Ads Manager and choose Test and Learn right from the Measure & Report column.

The 5^th one is:

5. Use the Split Testing Tool

The function served by this split testing tool is truly great. If you desire to boost your Facebook ads performance, then do make use of this Split Testing Tool.

It let and allow you test different versions of your Facebook ads. In this way, you can see what works well for any of your future campaigns.

Moreover, you can conveniently compare the effectiveness and actual worth of two different audiences.

Now, let’s move on to our final technique which is:

6. Use the Right Strategy & Right Positioning for Your Facebook Ads

Lastly, you can make use of a 3-Step Funnel for the sake of structuring your Facebook ads performance.

You can only pursue for successful advertising if you are going to follow the right strategy and also right positioning.

Avoid delivering any of the sales-based ad campaigns to your cold audiences.

However, you can make use of this ALL Framework strategy which guide you to choose the right ads for the right people and too at the right time.

Conclusion

This is how you can improve your conversions and Facebook ads performance by following the above mentioned tips.

Let us know how you amplify your Facebook ad performance area, Share your strategies with us.

Just take the right actions and use the correct tools to assess and evaluate your ads performance.

Remarket your audience and target market and get success in an organic and natural way.

The post 6 Advanced Techniques to Boost Your Facebook Ads Performance appeared first on Tech Web Space.

Combining Facebook ads with influencer marketing is equivalent to leveraging two winning strategies in one to achieve the best of both worlds. It’s akin to the Marvel Studios movie plot, where they brought both Iron Man and Spiderman together to tap into the fanbase of both characters.

89% of digital marketers say that influencer marketing delivers ROI that is better or comparable to other marketing channels. 65% of marketers also plan to increase their influencer marketing budgets for 2019.

Image via Mediakix

Facebook exposes your content to a wide audience. And you can expect a greater ROI when you amplify influencer-created content using Facebook ads. 

If you are already generating a good ROI from your social media marketing activities, you can partner with influencers to drive even better results.

In this post, we’ll show you how you can leverage influencers to maximize your conversion rate and lower the cost-per-click (CPC) of your Facebook ads.

But before we jump into that, let’s get some more clarity on why combining Facebook ads with influencer marketing can give you great results.

How Can Influencers Turbocharge Your Facebook Ads?

Regardless of your industry or niche, the main goal of any campaign is to maximize conversions and minimize ad spend. When you create an engaging Facebook ad, not only will your audience love it, but so will Facebook.

In fact, if your ads garner more likes, comments, shares, and clicks, Facebook will reward you with a lower cost-per-click (CPC) and cost-per-action (CPA). 

This is where influencers come into the picture. Facebook ads usually don’t perform very well in terms of engagement metrics. Who comments on a Facebook ad or shares it with their friends? Not many of us, right? But when influencers are involved, it’s in a different league all together.

Influencers are usually great content creators and they understand what kind of content their audiences will love and engage with. That’s why their content is likely to perform well.

When you amplify influencer-created content using Facebook ads, it can drive even better results. That’s the reason Facebook ads that involve influencers generate a higher ROI than ads that don’t.

How to Leverage Influencers to Create Better Facebook Ads

Now that we know that influencer-created content can help you improve the ROI of your Facebook ads, let’s learn how to make that happen.

Here’s the step-by-step process to combine Facebook ads with influencer marketing:

• Define your goals.
• Find the right influencers for your brand/campaign.
• Work with those influencers to create great content.

Let’s discuss these steps in detail.

Step 1: Define Your Goals

You can measure the success of your campaigns only when you have a defined goal.

Instead of having a vague goal such as “increase brand awareness,” you should clearly define your goals. For example, you may want to get at least 15K impressions on an influencer post.

Here are a few goals for your next Facebook ad campaign in which influencers can help you:

• Increase social media engagement such as likes, shares, and comments.
• Drive referral traffic to your website.
• Increase conversions such as the number of sales or sign-ups.
• Increase your revenue.

Step 2: Find the Right Influencers for Your Brand/Campaign

One way to find relevant influencers for your brand is to look at your existing fanbase. You can go through the list of your followers on different platforms. You can also use social listening tools to find people who are already talking about your brand. Some of them might be influencers too.

Many of these tools offer a free trial so you can see how effective they are before you upgrade to their premium versions.

But, how can you decide if an influencer is the right fit for your brand? Here are a few things you should look for in an influencer:

• Do they have a decent number of followers?
• Does their content align with your brand’s aesthetics and values?
• Does their content generate enough engagement?
• Do they belong to the same niche as yours?
• Do their followers include your target audience?

If the answers to the above questions are “yes,” you can reach out to the influencer to check if they would be interested to work with your brand.

You can also employ a different approach to save time and maximize the returns from your Facebook ad campaign. When looking for influencers who have already mentioned your brand on social media, you can check out their posts.

If the post in which they talked about your brand or products has performed well in the past, it could be repurposed and promoted through Facebook ads. This will save you an enormous amount of time spent on fresh content creation, especially when you are working with several micro-influencers.

Repurposed influencer-content stands a better chance to deliver higher ROI for your Facebook ads as it has already performed well.

Just make sure that you contact the influencer and negotiate a deal for you to use their content. Never use their content without their permission.

Step 3: Work with Influencers to Create Great Content

You should maintain transparency when it comes to campaign goals and content expectations. You should make sure that your influencers are on the same page. 

For this, your marketing and creative team should work very closely with them to support the campaign goals.

Miranda Miller, a fitness and beauty influencer, promoted cosmetics products by Jasper’s Market.

Image via Marketing Land

When an influencer mentions your products as an essential part of their lifestyle, such posts go a long way to build trust and generate engagement.

You can repurpose their top-performing content to run a Facebook ad campaign for your brand. However, you should proofread their content before the ad goes live.

Takeaway

There is no doubt that Facebook ads created using content from influencers can help you drive more traffic and sales. But the competition is tough.

You need to work closely with your influencers to create ad copy that visitors won’t skip without clicking on. You should also be careful during influencer selection to make sure that they fit your audience and niche.

Have you ever used influencer-created content to run a Facebook ad campaign? Please share your experiences and insights with us in the comments below.

The post How to Use Facebook Ads with Influencers to Gain 7X Conversions appeared first on Tech Web Space.