Today, businesses look for flexible and scalable solutions. They need fast and reliable solutions to meet the ever-evolving needs of consumers. Microservices testing ensures the efficient performance of applications. Nevertheless, with the introduction of microservices architecture, testing has become a challenge. In this article, we will deal with a few challenges and benefits of microservices testing and how it helps businesses to optimize their operations. Let’s go! 

Challenges in Microservices Testing in 2023

1. Debugging and Integration Testing

To implement integration tests, a QA specialist should know every service software delivers. Also, often one service component does not know other service components. Since microservices-based applications involve several complexities, every individual service should be tested independently. Therefore, there are chances that functionalities of services will not be tested in some cases. Also in end-to-end testing, the collaboration between services becomes hard. To add to the woes, the cost will be higher to run end-to-end tests. Further, slow test automation services make it difficult to provide accurate feedback.

2. Lack of Collaboration

Since there are several teams working on enhancing functionalities at a time, it is very difficult to unify the overall software development. In a microservices architecture, the smaller independent services are deployed on several servers. It requires coordinating individual elements which rather becomes almost impossible particularly when you have a sudden increase in the application usage.

3. Decoupled Architecture

Decoupled microservice architecture allows each component to perform tasks independently. Each microservice has its own independent database. Nevertheless, in certain applications, there is no need to have a decoupling database. Therefore, it requires careful contemplation to verify the microservices that need decoupled architecture.

4. Design Issues

As against monolithic architecture, there is increased complexity involved in designing microservices. It is difficult to identify its size, connection points, the framework for services integration, and many more. Each microservice has specific functionality and does not cover every single aspect of the business. Determining the proper boundaries and size for microservice also seems challenging for designers.

5. Software Re-architecting

Software developers have to work hard to redesign the application to work as per microservices architecture. It is always possible, especially in an organization where there are large systems. Re-architecting moves the application out of the main codebase and involves changes to the existing codebase.

Benefits of Microservices Testing

Recently, microservices architecture has become a favorite option to develop and deploy complex software programs. Microservices split applications into smaller components with specific responsibilities for each component. Let’s check a few benefits of microservices architecture and the reasons why it is preferred.

1. Easy to Build

Microservices require less code than other applications. Also, they perform better in testing and incremental code updates become easier. It requires lower testing effort and minimizes risks.  Also, users need not be concerned about one task affecting the other. Further, no strict messaging format is needed. Several developers can work together on a single microservice architecture while working on different technologies.

2. Scalability

It is often perceived that the performance in microservices architecture gets affected as there are several independent components. However, when the workload scales up with more data, it is easy to deploy additional microservices to reduce the load using more hardware resources. On the other hand, in monolithic architecture handling more load needs several significant changes which further pose a greater risk for errors. 

3. Easy Deployment

Microservice architecture when compared to monolithic applications is easier to deploy. Indeed it is built as well as they’re easier to build as they are small. 

With the absence of dependency conflicts, microservices is ideal for deploying with other technologies. Above all, microservices architecture can be deployed in serverless environments, in the cloud, at the edge, or on-premises. There are endless options when using microservices.

4. Use of New Technologies

Each microservice is technically independent, there is the absence of dependency concerns, unlike monolithic architecture. It is easy to make changes and there are fewer codes. For this reason, companies can use different technologies for storing information. It simply gives developers the opportunity for testing and experimentation. Also, implement any upgrade only on critical app components with new technology. 

Conclusion

If you plan to implement microservices, make sure that you have the perfect platform for developing microservices. Also, state what you want to achieve from your microservice platform. Identifying the right service size and making the choice of rewriting or partitioning existing services is considered significant. Microservices testing has challenges as well as benefits. Simply put, it is always wise to plan automation testing to derive maximum benefits from microservices architecture and mitigate the possible challenges.

The post Microservices Testing: Identifying the Challenges and Benefits appeared first on Tech Web Space.

He got a degree in B.Tech in the field of Metallurgy and won a silver medal from IIT Kharagpur in the year 1993. He was provided with a scholarship to study materials and engineering from Stanford University in the year 1995. He stayed in the U.S. after that and worked for Applied Materials for a short time. He then transferred to Wharton School (under the University of Pennsylvania) and did an M.B.A. in the year 2002.

Net Worth

The net worth of Sundar Pichai is about $1.3 billion as of February 2022. His net worth fell at a rate of 20% in the same year, according to the source: IIFL Hurun India Rich List 2022. Even after that, he is still one of the wealthiest managers professionally. Pichai is one of the CEO of Alphabet and makes about 242 million dollars each year. He also owns a large part of the aforementioned company.

Career

His career started right when he got his B.Tech degree in the field of metallurgical engineering from IIT Kharagpur. He got a scholarship there to study semiconductor physics and material science at the University of Stanford, which is in the United States.

At the start of his career, he worked as a product manager and an engineer at Applied Materials, which is a company that makes semiconductors in Silicon Valley, the USA.

Sundar Pichai then got an MBA later in the year 2002, where he went to work as a consultant for McKinsey and Company. In the year 2004, he finally joined Google. He then oversaw the product management and was in charge of Google Drive. He made a lot of innovations for numerous Google clients’ software-related products. He also originally made Google Maps, Gmail, and other programs.

Tip: If you missed it, I mentioned a while before that Sundar Pichai net worth is estimated almost US $1310 million (Rs 10,215 crores approx) as of 2022.

Google Chrome

Sundar Pichai’s career convinced both Larry Page and Sergey Brin (who originally started Google) to launch the browser of Google.

Sundar Pichai was a significant person behind the launch of Google’s browser back in the year 2008. Chrome browser then went on to beat other browsers like Internet Explorer and Firefox and became the best browser in the whole world. He then became even more famous when the browser became a huge success.

Some Random Facts About Him

Here is a list of some of the facts about Sundar Pichai:

1. He used to excel at the sport of playing cricket back when he was in school. His leadership skills were also evident back then, as he was selected as the caption for his school’s cricket team.

2. Pichai’s wife, Anjali Pichai, was his classmate back when he was at IIT Kharagpur. They had a very strong bonding, and even the years and distance between them could not try and part these future companions.

3. He has also been openly credited with making the Android team even more open. Before he took charge of Android from Andy Rubin, it was believed that Android was only just a rogue unit within Google.

FAQs

Here are a few frequently asked questions regarding Sundar Pichai:

To Wrap It Up!

That was all the information regarding the life, career and success of Sundar Pichai as a person. Thank you for reading up till here. I hope you found the information useful. Let me know in the comments your thoughts on the same.

The post What’s The Net Worth Of Google CEO Sundar Pichai? appeared first on Tech Web Space.

The first important aspect of blogging is about improving your website rankings. By sharing meaningful and insightful content, you can boost your website and keep your audience engaged. Moreover, blogging can also attract new customers to your website if you share relevant content. By writing blog posts regularly, on current topics, your blog can easily establish you as a thought leader. Overall, the positive effects of blogging are long-term and you can reap the benefits long after the post has been published. 

It improves your website rankings

All businesses aim to rank as higher as possible in Google searches, preferably to be among the top results on the first page. Such high rankings have the potential to increase your revenue. If you use blogging (in the right way) as part of your SEO strategy, people will be able to find you easily. And when people can find you quickly when searching for certain things, there are more chances that they will buy a product or service from you. Google constantly updates its algorithms to rank websites with great SEO higher than those who are using black SEO strategies. That’s why it’s best to focus on quality, insightful and engaging content and attract the right people to your website.

It keeps your audience engaged

Blogging is also a great way to keep your audience entertained and engaged. It is a great way to advertise your products and services. It’s not easy to advertise in a highly-competitive market, so we should use every tool at our disposal. Blogging comes in handy at this point. It helps you in presenting your company in a multimedia setting and it keeps your audience interested in what you have to say. Moreover, it is a plausible way to promote your company. You can share all kinds of content on your website, including podcasts, videos, interviews and blog posts. Just keep in mind that your posts should be quality and about the things that people are looking for.

For example, if you have a website selling clothes online, you can write on topics related to fashion. You can write about trending styles, and seasonal fashion as well as on topics such as where to get reliable and quality wholesale clothing in Australia, Europe or USA. 

It attracts new customers

Posting relevant content through blogging is one of the key aspects of your digital marketing strategy. A blog becomes a powerful tool in getting visibility for your brand with keyword research, titles and meta description. Additionally, every new blog post is a new page on your website. It is a great boost for SEO as it leads Google and other search engines to re-crawl your website and index new pages. You can look some relevant blogging ideas up online for your clothing store.

It establishes you as a thought leader

Having a blogging website in the fashion niche is crucial for other reasons as well. A great blog can establish you as a thought leader. A solid reputation is what people come back for. And by blogging, you can achieve just that. Blogging is a plausible way to share your thoughts and ideas with your audience. Moreover, blogs are multifaceted as you can repurpose the content and share it on social media as well as through emails and other forms online. Slowly, by posting quality, informative and insightful content you become a thought leader in your niche and people always come back to you to find out the things they are interested in.

Its effects are long-term

Quality blogs have long-term effects on your website. They continue to attract new customers even in future. Old posts can even collect plenty of leads. Even though it is essential to update your blog constantly with new posts, old posts still remain relevant to your readers. Moreover, you can even update old posts that ranked well, to suit your current campaign needs.

These are just some of the many benefits blogging brings to your website – you can find out more about them online.

The post Why is Blogging Essential for Your Clothes Store appeared first on Tech Web Space.

Visibility is everything in today’s world and a successful blog helps your business achieve that. It is also the reason why companies hire blog writers and professional blog writing services to create a strong blogging portfolio online. Still not convinced of the power of blogging? Keep reading below!

In this article, we will talk about the different ways that blogging can help your business grow.

1. Reach New Audiences

It is a well-known fact that a good blog section that offers valuable information helps form a brand identity and convert potential customers. More importantly, you can also reach “new” potential customers through good blogs. With the increasing competition, you need to broaden your reach by sharing blogs that your audience feels like sharing with others with similar interests.

You can use blogs to bring more traffic to your website. You can establish white-hat link-building techniques such as guest posting to ensure your articles appear on relevant pages on the internet. This ensures your content brings people back to your website. Write high-quality content, link your website, be convincing, and attract a more and new audience to your business.

2. Establish Credibility with Blogs

Blogs are an excellent way of establishing credibility in your target market. They provide an opportunity for you to showcase your expertise and experience in the niche you operate in. When you publish blogs sharing valuable information, you position yourself as an authority or expert figure in your niche.

A well-maintained blog is also a great way to direct new audience to your business. Once they get to reading your insights, they would want to check out your business and try different products and services. To put it simply, having an active blog on your website helps build trust and cements your position as an authority and a credible figure.

3. Grow Your Mailing List

Blogs are also an effective way of building your mailing list. They attract potential leads who become a valuable asset for your business in the long run. When you offer them blogs with well-researched information and valuable insights, they will feel confident in trusting your business and would be keen to share their contact information.

Once you have their trust, it will be easy to convert these leads into customers soon. It is essential for a business to work on growing their email list by offering content that is of value to their audience. An active blog is the type of content that can boost your email list numbers.    

4. Build a Sense of Community with Your Audience

Blogs allow you to engage with your audience directly and share the information that they are looking for. They can share in the comments section of your blog, or your social media, the topics that they want you to cover. This way it will become easy for you to find out what your audience wants to read and you can kickstart many meaningful conversations within the community of your readers.

If you want your audience to engage with your brand, you will have to make an active effort to make them feel heard. Respond to their comments and engage with their questions online to give a more humanized feel to your blog.

Essentially, your blog becomes your conversation with your readers and customers. It helps build a sense of community as well as a sense of loyalty towards your brand and business. When your audience feels heard and also find value in the content you share, they are encouraged to do business with your brand. If you sell any products or services related to the topics you talk about, they are more likely to make the purchase.

5. Achieve a Higher Search Engine Ranking

Your search engine ranking means the position your web page holds in the result of a particular search or query by an internet user. It is greatly affected by the content your put on your website. Gone are the days when websites with a bulk of low-quality content could rank their website high up on the search engine results. Search engines like Google are now only favoring unique, high-quality, and SEO-friendly content.

Google uses web-crawlers who analyze the content of your website for a relevant keyword to rank your website on the search results accordingly. And to make sure your content gets analyzed and ranked properly, your content must have adequate information, relevant keywords, appropriate meta details, and catchy headlines. In order to make sure your website gets ranked higher and gains a steady traffic flow, it is important to generate strategic content for your website consistently.

Final Thoughts

Blogging not only helps you build an audience and find new customers, it substantially helps your business expand. If more and more people start engaging with your content, you will gain valuable leads and a boost in your conversion rates. However, this is only possible when you share relevant and valuable content with your audience. You’ll need to understand their pain points and address those gaps.

You can hire professional blog writing services to help you run your blog. They can do the research for you and also write blogs as per your agreed plan. So, what are you waiting for? Start working on your blog now to help your business grow exponentially.

The post 5 Ways Blogging can Help Your Business Grow Exponentially appeared first on Tech Web Space.

With an average cost increase of 41% since the start of the pandemic in the United States, childcare is becoming inconvenient at best and out of the question at worst for many American families. However, if you face childcare challenges, there are some ways to think outside the box to find a creative solution that will work for your family. 

Work from Home

Working from home isn’t an option for everyone, depending on your job, but it’s an avenue worth exploring. If it’s an option for you, even part-time, it can make a big difference in helping you coordinate childcare. 

If you can work from home, it opens several different options. For example, you may be able to keep your child(ren) at home full-time while working, saving you a significant amount of money on childcare. This is a particular situation because it’s challenging and not always an option depending on your employer. 

Many daycare centers operate on a curtailed schedule due to COVID-19 restrictions, which can be challenging for parents working a standard 8 am to 5 pm schedule in an office setting. However, a perk of working from home is that you have more flexibility even if you put your child in full-time childcare. 

Request a Non-Traditional Work Schedule

Perhaps your job is the type of work that can be done at any time, you may consider requesting a non-traditional work schedule to accommodate your childcare needs better. 

Work with your boss to determine if there is a way you can tweak your schedule to combine your shifts, shorten your workday, or change your hours. If you have a good relationship with your boss and have a good work track record, they will likely be open to exploring this option to keep you on as an employee. 

You might be financially able to take a pay cut, you might consider dropping down to a 24 or 32 hour per week work schedule. Or you could work fewer days per week or five shorter shifts. Of course, it’s essential to consider things like health insurance requirements and overall household income, but this is a good option for some families. 

Maybe you can only afford four days a week of childcare, or your daycare center can only offer a part-time slot for your child due to enrollment. In this scenario, you could request to work four 10-hour shifts so that you are still getting your hours in, but you have the day off with your child when they are home. 

If your job does not specifically require you to work between 8 a.m. and 5 p.m., you could request an alternate shift time, such as 12 p.m. to 8 p.m. or 6 a.m. to 2 p.m. This may allow you to share childcare responsibilities with your partner or another family member.

Lean on Friends and Family 

It indeed takes a village to raise children. However, the pandemic has forced so many of us to learn more about our close friends and family for so many things, and childcare is another area where tapping into your village may help you fill the gaps. 

If you need help with childcare while you work, look to your inner circle. For example, if you have retired parents or a sister-in-law who is a stay-at-home-mom, consider asking them if they can help watch your child. Even consider a younger sibling or cousin who has babysitting experience or is pursuing a degree in early childhood education. 

The people in your life love to feel needed and would most likely welcome the opportunity to help you raise your child during this season. However, if you dig deep in your network and start looking at the situation objectively, you will find someone who can help, even if it’s only part-time. 

Your friends or family may even offer to watch your child for free or for a much lower amount than what it would cost you to put them in full-time childcare. This so-called “friends and family discount” could mean substantial financial savings and stress. 

Combination Approach to Childcare

It’s no secret that you will need to get creative to make childcare work during the pandemic.You might need to borrow from several different approaches to get the coverage you need for your family. 

There’s no reason to think that childcare has to be a one-size-fits-all or an all-or-nothing approach. Sometimes the best option will mean a little bit of flexibility and being willing for the situation to look a little bit messy. 

For example, if you arrange for a few days in a daycare or childcare center, have a friend or family member help with one additional day, and then you or your spouse take a day off work, you can cover the week. 

A scenario like this means that you may only pay for full-price childcare one to two days out of the week, which is a much more minor hit to your wallet than a full-time schedule. 

The post Childcare Is More Expensive Than Ever | Here’s the Best Options to Save Money appeared first on Tech Web Space.

To that end, freelance ghostwriters should have a functioning website. Here are the reasons why.

For Online Presence

If you’re starting out as a freelance ghostwriter, a website is the right place to begin. Sure, work on your writing, but we’re talking about having a digital presence. At the risk of sounding like we’re spewing hyperbole, the fact is that having a website can make or break your credibility.

Even when talking generally, websites are simply the way of the world now. Think about it. If there is ever a business that you can’t find online, you will doubt whether or not their offerings are decent and perhaps even go so far as to deem the enterprise shady!

In a world where even some toddlers have dedicated pages and websites, you as an up-and-coming writer should surely jump on the bandwagon.

To Showcase Notable Work

Websites can highlight your personality through your greatest asset…your writing. Utilize this space to demonstrate to the world exactly why you have all the makings of the best writer in the business!

If you feel like you don’t have enough work to put up on your website, thus defeating the purpose of having one, fret not. It’s typical writer behavior to constantly second-guess your work and capabilities. In that sense, you’re already halfway there!

Jokes aside, we’re not saying you whip up new pieces solely for your website, but you must have some well-written poetry, opinion pieces, or reviews from the past. It doesn’t matter if they weren’t published. If they’re not up to par, consider editing them before uploading. It’s also a good idea to put up some published pieces on the website. Considering the fact that you’re looking to attain ghostwriting projects, showcasing your writing prowess via how comfortable you are writing about a variety of subjects will serve you well.

Here’s a bonus tip: upload your CV to your website and include all the writing you’ve ever done. That way, you’ll prove to the world that you mean business without having to put up each and every piece.

To Broaden Readership

As a writer, having a social media presence is not enough. We’re not negating its importance, but all your socials need to be anchored to your website. Your followers need to know that that is the main portal through which they can read sample chapters, blogs, and the like. After all, that is what they’re following you for.

Your website should be part of the results search engines display when someone enters your name. Imagine if they discover you don’t have a dedicated website. There goes your image.

Additionally, if you happen to have people following you for other reasons, even they can be redirected to your website. This will do wonders to widen your reach and expand your readership base. Trust us; your agent will thank you when the time comes to launch your debut book.

The point we discussed earlier applies here as well. You can not survive in today’s competitive world if you don’t cover all your bases. In this day and age, having a website is one of the most obvious ones.

As a Marketing Tool

While this is more applicable to writers seeking to write the next great American novel, a little marketing never hurts freelance ghostwriters.

We are all willful participants in this rat race, so we might as well do what’s needed. The fact is, even if your primary focus is ghostwriting, you never know what the future holds. You may decide to write a book at some point. To make it into a success, you’ll want an established readership to get the word out.

Literary agents also place a lot of importance on writers’ online presence, so you can’t go wrong on this front.

As a Portal for Special Announcements

When it comes to announcing fundraisers, events, and tours, it should be through your portal. Social media is a great way to do this as well, but you can use it to launch teasers and promos regarding whatever big announcement you have. For the main reveal, you should tell your followers to subscribe to your mailing list. Their incentive to join it is self-explanatory; they will be in the know as and when things pertaining to their favorite writer happen!

Email List

Having a website is also the perfect way to build a list of readers. If you don’t already know, it is hard to acquire genuine email addresses. When the time comes, you will know where to send those targeted flyers and email bursts regarding your work.

As a Blog

Apart from uploading written pieces, you can feature a blog on your website. This can include anything and everything you think will help pull new readers and retain old ones.

Maintaining a blog can have far-reaching consequences on your career as a freelance ghostwriter. Just make sure you don’t let it sit and collect dust. Once it’s up and running, update it regularly. The idea is to engage with your readers, not bore them.

Blogs also let readers and visitors comment on posts, increasing engagement. This could be an amazing and FREE way through which to connect with your audience. This is the kind of thing that turns fans into loyal patrons.

Conclusion

If you were on the fence about setting up a website, hopefully, this article has done a good job of convincing you. There’s simply no denying that websites are the order of the day across all businesses and professions. This rings especially true for freelance ghostwriters looking to make it on their own.

The post Here’s Why Every Writer Needs an Author Website appeared first on Tech Web Space.

However, there are a few small changes you can make to your existing SEO strategy for amazing results.

Optimize Your Google My Business Page

It is important to treat your GMB page just like you would your website and keep the lines of communication as open as possible. Google has included provisions in their Google My Business listing for companies to make communications about COVID easier. This will improve your local SEO results.

The content you update in your Google My Page listing provides Google (and possibly Bing) with more details about your business in both branded and unbranded keywords. As a tried and tested local SEO strategy, keeping your content up to date on your GMB page has to be one of the most effective ways to attract local business.

Try to Rank for Featured Snippets

Run an audit report for keywords that your site ranks for and separate them into two groups: first page results and second-page results. This list will provide a short-term strategy for content production.

Of the blogs that rank on the first page, you can further increase the traffic they attract by targeting more featured snippets and “people also ask” content. A few tweaks are all you need to win the coveted ‘zero’ position.

Of the blogs on the second page, expand upon the content to increase the chances of your page ranking higher. You may have to create more supporting content to get to the first page of Google.

Re-Evaluate Your Keyword Strategy

The pandemic has significantly changed what users are searching for. As a result, many businesses have experienced slowdowns while others have profited. This makes it important to know about the areas of your business that have declined and areas that are still generating public interest. Your keyword strategy should reflect the new trends based on what audiences are searching for.

Add More Keywords to Your Keyword List

It may be worth your while to future proof your content by maintaining an increased content schedule on topics that aren’t related to COVID-19. Ranking for these new keywords can help contribute to a stronger recovery when things return to normalcy.

User Centeric Content

Now that people are spending more time indoors (and have more time to themselves), they may be more likely to delve deeply into in-depth content as opposed to quickly scrolling through feeds while commuting.

It is worth mentioning that long-form content has always been a staple of success, and is continuing to pick up even more traction. The folks over at Backlinko found the highest-ranking websites contain an average of 1900 words. Don’t have the time to write long-form content? You can hire article writing services to do the heavy lifting for you.

If traffic to your site has slowed down due to the pandemic, consider using the extra time to create more long-form content like listicles that you can publish in the coming months.

Local SEO

In the same vein as GMB listings, local SEO will continue to be a lucrative option for small businesses because it allows them to go head to head with some of the biggest brands in the world. More importantly, people who prefer to stay close to their home or offices will seek out local businesses, this means more ‘near me’ searches. The pandemic has made local SEO tactics more important for businesses.

Publish an FAQ

The most effective way to answer questions that people are asking for is to create a new FAQ page. You can provide answers to these questions on your high-ranking webpages to address your audience’s concerns.

Pro tip: Learn how to create content around FAQ structured data to allow your FAQs to show up in search results, making them eligible for voice search, and ensuring that your page is more enticing for users to click on.  

Write on Trending Topics Relevant to Industry

It may not be a good idea to write specifically on coronavirus topics (because Google pays close attention to those due to fears of misinformation). Instead, you can think about topics that are trending as a consequence of the pandemic, like “in-home”, “DIY”, “virtual”, and others. For example, content related to DIY topics has picked up steam as more people seek to make constructive use of their idle time.

Re-Optimize Old Content

The great thing about this strategy is that it doesn’t require effort in creating more content. One of the consequences of the pandemics is that many previously dormant topics are now generating more public interest. All you need is to revisit your content that is relevant to your audience during the pandemic and update it with new information to attract more traffic.

Check to see if you’ve written on topics that are now trending due to the pandemic and spruce them up!

Create a Separate Page for Each Product

Many small businesses often list all their products on a single page, such as their home page. But this is not a good practice from an SEO point of view. If you want to get more traffic, then it is highly recommended to create specific pages for each product. This way, you can rank higher by capturing several relevant keywords.

For example, if you are selling pet food and toys, then you should create separate pages for each product, such as one page for cats and another for dogs. Moreover, you can create subpages, such as dogs > toys > green toys. In many cases, this is a simple change that can boost your rankings with minimal efforts.

Implemant Schema

Structured data helps Google better understand websites. More importantly, it could help you rank higher by leveraging the advantages of SERP features like knowledge graphs, featured snippets, and more. FAQ, local business, and product schema are must-use schema types for every business.

Optimize for Voice and “Near Me” Searches

Did you know that nearly one-third of searches on mobile are related to location? People use ‘near me’ to find out more places of interest around them.

What’s even more interesting is that over half of these searches are voice searches. You should optimize your website for both.

Wrapping Up

The reach of COVID-19 is vast and it has created a massive economic and humanitarian crisis. Small businesses continue to hurt the most. However, you can mitigate the economic harm due to the pandemic by updating your approach to SEO.

If you haven’t already made technical improvements to your SEO efforts, now is the time to do so.

The post SEO Tips to Help Your Online Business Survive COVID-19 appeared first on Tech Web Space.

Read on to discover nine leadership traits of software development teams to see whether you’re on track to become a proficient leader in your field.

1. Customer Friendly

You must have a customer mindset as a software development team leader. When you’re focused on meeting the end user’s needs, your team members will follow suit. The companies who strive to ensure the best experience for their clients are the ones that see the most success overall. You can play a significant role in that success by developing a customer-driven mentality.

2. Flexible

Things can quickly go off-course when it comes to software development. That’s why you need to be a proficient problem solver who can think on your feet. It’s also of the utmost importance that you remain flexible, ready to switch directions, and try something new when something isn’t working. Your team needs to know you won’t stay mired in an idea that isn’t working.

3. Resilient

You need to bounce back when things don’t go your way or when your team encounters a glitch. Members will become quickly disillusioned by a leader who gets stuck in their frustration or stubbornly led by ego.

4. Active Learner

Those in the tech field should have an innate love of learning. Technology is continually changing and growing. If you’re not curious and inquisitive, with an open mind, you’ll quickly get left behind in this industry. You’ll also lose the respect of your team.

5. Emotionally Intelligent

Emotional intelligence is critical for any leader. If you want people to respond positively to you and perform in productive ways, you’ll need to be able to manage your own emotions well.

Also, you should be skilled in handling the big emotions of others. If you feel your people skills aren’t up to par, you can always take a course such as an Agile coach workshop to work on mindset, self-awareness, and servant leadership.

6. Good Communication Skills

Excellent communication skills are a must for any leader. You must express yourself clearly so that every member of your team understands what it is you expect of them. You also need to be aware and discerning, ready to check in with someone who may be struggling. This requires tact and sensitivity in your approach. You don’t need to let your team walk all over you or neglect their duties.

However, you want to speak with diplomacy and understanding to show a sincere interest in working together to overcome challenges. Keeping everyone motivated and on task means you can’t be afraid to speak up when necessary.

7. Motivational

Yes, part of an effective communicator involves being able to motivate others. This is crucial to a software development team. There are so many moving parts and deadlines involved in your projects. If you can’t effectively motivate your colleagues, the whole thing could fall apart. Servant leadership is a term that applies here. It means being able to wield authority in a way that nurtures growth and development, not one that is authoritative.

8. Able to Delegate

While it can be tempting to do everything yourself when you start to feel the crunch, this simply isn’t feasible. Capable leaders must effectively delegate tasks to the most competent teammates to achieve goals in a timely and successful manner.

9. Big Picture Thinker

While there are many tasks to attend to in a software project, you can’t get focused on each individual. This type of laser focus lets a lot of balls drop. You want to be a big picture thinker to stay on top of the project in its entirety to not be blindsided by unexpected problems.

These are nine of the top leadership traits of software development teams. You may not possess them all right now, but don’t despair. Most can be learned.

The post 9 Leadership Traits Of Software Development Teams appeared first on Tech Web Space.

For every niche blog, there’s an age group of readers that bloggers target. For example, for study-related items like pen, pencil, the board you’ll always direct students, and for camping knives, you’ll always target trekkers and travelers.

Writing on different topics needs an instant switching from one topic to another which can be problematic. You can start something of your own and stop freelancing after gaining experience and knowledge.

You need specific writing skills, vast knowledge, and in-hand experience to write on various topics needs It will be better to start with a handful of topics you love and have minimum experience. But how will you decide on which topic you should work? We will present you with some points which will help you to determine your side.

1. Choose something which you know extensively

In the blog, you have to write your heart out about a topic. The topic should be close to your heart and known to you. If you’re doing something you know and are acquainted with, you’ll feel that it won’t take much time.

The overall blog should be gripping and it’s possible when you’re writing on your favorite known topic. Try the article which has maximum craze among people like how-to articles and news articles.

If you don’t like any of these then try the food blogs, guide blogs for the different destinations, interview guiding blogs, etc. If you have a pet and you know every behavioral trait of that pet, then write about it.

You may have some job experiences or you may have some knowledge about mythology, you can share those also. 

2. Monetary benefits

Every niche blog doesn’t make good money. It is important to receive a good sum of money against your blog. The topic you choose should come under Food, cooking, law-related, healthcare, finance, insurance, and business-related blogs. Readers in these blogs engage a lot as they save their money and get useful information.

Source: brandongaille.com

The new pet parents find about the traits and behaviors of their pets and they search for some practical, helpful information. If some want to know about a particular medicine and its side effects, they can quickly go through the blogs.

These kinds of blogs have repeated searches which creates enormous revenues. If you know every corner of digital marketing, then you can choose it as your best field and start writing about it.

Choosing more than one topic can give you more benefits, but you should have proper knowledge about it. If you are confident, you can open your website where you can put all these details. Yes, you have to incur money for this but the return is also huge.

3. Choose the one which has a demand

If any topic is in demand and if you attempt it then you can face two possibilities. There are already the best writers writing about it and you won’t stand a chance in this competitive market. On the other hand, your niche blog can have huge popularity for its simplicity as most people don’t like blogs stuffed with data and tough worlds that are tough to understand.

If you feel about writing about it and are confident, then write your heart out. There are genuine readers out there who want proper knowledge and maybe you have that knowledge.

A comprehensive digital marketing course can be a guide when it comes to learn the basics of blogging and help yourself to search those topics which are most in-demand. 

4. Choose the correct one for the long run

If you’re thinking of blogging as your living and earning bread and butter, then choose the profitable topics to write. Always try to choose the best hot selling topics and the trending ones. Before writing a topic, always go through available information in the public domain which will make your write-up more fertile.

These writings and blogs will bring you readers. So put some useful and extra tips and if those tips work the readers will create a sense of trust with your information and always read your blogs.

For example, if you tell your customers on your investment blog where to invest and which share will have more profit or loss. If the readers apply and become profitable from those tips then they will remain forever honest to you. You can survive long if you have a good reputation among your readers.

For the long term, you can think to open your blog page or site to advise about various topics. Yes, at first you may have to spend a lot but once you create your reader community then nothing can stop you.

Conclusion

If you’re a beginner then try to work on some specific topics which you know and have an interest, or you love. Gradually try to increase your knowledge sphere and write about the most active topics and increase your income more.

Evaluate your every write-up, whether it has the potential to make money or not. Think again if you can make it your long-term profession. Write about the most trending topics and most searched ones so that you quickly get noticed among the readers.

The post How to Select the Right Blogging Niche in 2021 appeared first on Tech Web Space.

The changing customer preferences must reflect in the way companies and marketers should address their strategies. To this extent, it is essential to look at the new and emerging trends emerging in the wide expanse of digital marketing.

Irrespective of the fact where you are working, be it as an independent consultant or in a digital marketing agency team, you need to identify, understand, and implement these changes.

But before implementation, let’s look at the most prominent trends in digital marketing for 2021.

Digital Marketing Trends 2021

1. Short-form Videos

As per Washington Post, people got bored during the quarantine which motivated them to look for novel ways to get some entertainment. The home-sheltering kind of forced some users to not only look at but also create short videos for entertainment or promotional purposes.

TikTok, Snapchat, or Instagram Reels gave the much-needed boost to advertise and address this boredom. Gen-Z was more interested in such activities.

Such is the scale of these changes in terms of social media content consumption, that companies have allotted 25% of their marketing budgets to making short videos and sharing them on their social media handles.

These are not social media posts but sponsored content that runs into the user reels or feed. They are short, quick, and catchy making it easier for the marketers to attract users with short videos. So while addressing the short attention span of the new generation, it is important to send out a balanced message with a carefree tone.

Another noticeable thing you need to keep in mind for the future is social shopping. Users are directly buying products from these short videos. You need to explore some more creative and effective ways to attract your target audience with short videos and convince them to engage now.

While working on this strategy, ensure that you have set your intentions straight. Clearly state your intention to share the video. Are you selling something, providing information, or simply giving a service?

2. Tightening Privacy Concerns

Due to an ever-increasing noose on the online players in terms of ensuring utmost user privacy, businesses are not able to target their customers as they were used to before. The recent implementation of the California Consumer Privacy Act restricted businesses to target their customers, ultimately wreaking havoc on their metrics and ROI.

On the other hand, the customers have also become wary of sharing their personal information. This is most likely visible in the Gen-Z as 86% of this customer segment is concerned about their data privacy.

So, businesses have to work according to the new laws. Another example is Apple iOS 14’s feature that automatically blocks background user data collection. This feature’s implementation has been postponed until 2021.

But going ahead, any sort of digital marketing consultant or agency has to understand the changes in the laws and implement them in their strategies. They need to fully understand the impact of these new laws and customise their marketing platforms that mine user data for better targeting.

Lastly, it is important to share similar views as the customers for data privacy. Let them know you respect their privacy and have taken measures to not breach the trust.

The impact of this change can be tackled by understanding the user’s intrinsic values and their impact on their shopping behaviour. This is a change from the existing parameters like demographic data, sales predictions, and other such aspects that can be measured in numbers.

3. Conversational Marketing

Customers feel a lack of trust and understanding with the traditional marketing methods. Now they want the marketing campaigns to be conversational, or directly relate to them.

More importantly, 82% of the customers want an immediate response to their questions. You can use various channels like chatbots, social media handles to effectuate such strategies.

The thing is that today’s customers need to find what they are looking for right now, not later, not tomorrow, just now. So, along with adopting a conversational tone of communication, it is even more important to ensure open channels of communication via various handles.

Another purpose of this method is to catalyse a feedback-driven model that furthers creates a way for faster communication.

4. Personalized Approach to Marketing

Any digital marketing expert will need to understand the importance of marketing. It is found that around 72% of the shoppers will interact and engage with personalised marketing only.

Gone are the times when email blasts and messages were the prime methods to ensure customer interaction. In 2021, you need to customise everything about your marketing starting from communication.

Furthermore, take into account their customer preferences, interests, and behaviour. Yes, you may need to work with some copywriters to create engaging and communication-worthy content. But that can get a bit expensive, and as a small business or brand, you may not have that many funds at your disposal.

For this purpose, there are online tools harnessing the possibilities of machine learning to create similar quality at lower prices. Yes, the content generated with machine learning may not have that much quality or creativity, but these tools are good to generate content your copywriters can then edit.

5. The Rise of Influencer Marketing

There is substantial power in recommendations and endorsements, and this becomes one of the main reasons for buying a product. Brands today are spending a great deal of their marketing budget on this type of strategy.

Some companies even spend half of their marketing budget on getting recommendations from influencers. This is because almost 89% of the digital marketing services companies and the brands themselves share that the ROI of influencer marketing is better than other channels.

Not only is it better than corporate advertising, but 63% of the customers trust the influencer’s word more than they trust the brand itself. However, to tackle some issues with this type of marketing advanced marketers and agencies are using Artificial Intelligence to filter out the influencers who speak the language of the brand and those who do not have a fake fan following.

AI can be used for;

• Improving Image Recognition
• Determine influencer performance
• Predicting incentives
• Determining the influencer’s influence
• Elimination of fake engagements and spambots

These benefits can be driven by Artificial Neural Networks and Natural Language Processing.

6. Be There, Be Useful, and By Quick

As a top digital marketing company or even as a consultant, you need to understand everything about Micro-Moments.

A micro-moment is referred to when a person turns to a device to act on a need – to know, go, do, or buy. In other words, these are four game-changing moments that matter.

These four moments are;

1. I Want to know moments
2. I want to go moments
3. I want to do moments
4. I want to buy moments

This also means that the 2021 customer journey must be different from the generic path of “Awareness, Consideration, and Decision.” Customer preferences have become dynamic and unpredictable.

So, your response to the same also needs to be changed in retrospect to the customer’s desires. People today need instant gratification. They want to know more, see more, and understand more about the product they need.

Steaming ahead in 2021, learn and make sure to identify your customers’ desires, especially their “I want to buy” moments. Act quickly and be there for your customers in those moments of need.

Deliver content that is conducive to those moments and ease their buying experience. Along with this, measure everything that you do and make changes accordingly.

7. Introduce Voice Search

Voice search is going to become the next most important thing in the realm of digital marketing. We say this because around 50% of the searches will be voice-based in 2020.

Moreover, voice-activated speakers are a part of the daily lives of around 72% of people. This makes the usage of apt marketing channels to address the people using these speakers imperative.

Not only this, 52% of the people use voice search to look for relevant local businesses. So, be it online or offline business, you need to work on including voice-based search marketing systems into your strategy.

Working in this strategy is not only about being relevant, but it is more about creating a unique experience for the customers and building better brand-customer relationships.

As a digital marketing agency, you can use voice search capabilities to create and share value-based content and connect effectively with the customers. Technologies like Alexa, Google Assistant, or Siri are already used to answer customer questions.

Moving forward, these technologies can also be used to deliver a word from the sponsors. While writing and presenting content for voice-search be conversational and focus on featuring the same on Google Snippets.

8. Immersive Technologies

One report by Gartner predicts that 70% of the businesses and enterprises will be A/B testing the inclusion of immersive technologies into their marketing strategies.

There is a common notion that virtual reality is a great thing for marketing, but very few digital marketing experts will concur that immersive technologies have a better scope to deliver the results expected from marketing.

That is why brands are leveraging this technology to increase customer sales and deliver a better experience. Technologies like ModiFace by L’Oreal and IKEA Place are the perfect examples of using a mix of immersive and AR technologies to create better customer experiences.

Conclusion

The year 2020 was filled with surprises. Within these tumultuous times, the online businesses got a boost perpetrated by the lockdown, which convinced people to start engaging with the digital businesses. In 2021, the momentum of online shopping will remain steadfast and even amplify.

So, to cover for the extra demand and a higher market presence, it is important to understand and implement these new technologies into your marketing strategies. With continued digital transformation, businesses and digital marketing consultants plus agencies need to leverage innovative ideas and become creative.

Be research-oriented and conduct brainstorming sessions revolving around the strategies that you see above to ensure create strategic marketing channels and enhance customer engagement.

The post 8 Digital Marketing Trends You Need to Keep an Eye Out For in 2021 appeared first on Tech Web Space.