Today’s world is fast-paced and highly connected. It is easier than ever to connect with customers because of the vast array of tools and practices available. At the same time, with so many options, it can be confusing and overwhelming. Choosing the…
There are two kings. One of them is “content”, a.k.a. information (knowledge is power), while the other is Google, the king of the Internet. The expression “content is king” is one of the truths that have and will continue to predominate in…
Organizing a well-planned and attended business event that turns out to be a complete success is no easy feat, by all means. It doesn’t matter if you’re a large, multinational corporation, or a small company that’s just starting out – it’s equally…
Digital technologies are fast evolving and shaping the business landscape. A study by McKinsey shows that businesses that are quick to adapt these technologies can easily boost their revenues and earnings by at least 3.2 percent. Digitization is not only shaping business…
Owners of a business are always looking for ways to increase their website’s ranking. An increase to a business’s website ranking helps to improve traffic to the website, which results in an increase of sales. However, many businesses believe that publishing a…
If you think YouTube is only for gamers, then you are mistaken. Conversely, it is one beat platform where you can make a good living online as it boasts of over 1.9 billion active monthly users. As a digital marketer, you need…
A franchise is a business model owned and operated by a franchisee. A parent brand trains and oversees operations hoping for fruitful results. As a franchisee, you buy the rights to open a company under the same name. The costs of opening…
Technology is pretty much dominating the startup landscape these days. As well it should. It drives much of what we do in our daily lives and much of what businesses do, as they improve their operations. Whether its new software, an app,…
“Tell me and I’ll forget. Show me and I may remember. Involve me and I learn.” – Benjamin Franklin Education is no more about blackboards and lengthy textbooks. It is more about involvement and interaction. Today students can learn a concept through…
Content marketing is one of the best ways to get traffic, brand awareness and of course, to get customers. Most business houses now are fully aware of the potential of content marketing to get more and more customers for their business and…
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