Your Website Isn’t Well-Optimized for Search Engines

One of the reasons your website isn’t generating leads could be because people are unable to find it through Google. They may spot your website on a search link, but may not end up clicking on it. This either indicates that you didn’t do a good enough job getting folks to click over from the search engine listing, or the listing itself isn’t appealing enough. This holds true for Google Ads as well. If you have a reasonable number of visitors to your website but few or no clicks, you’re probably doing something wrong with your internet marketing. Meanwhile, did you know that your click-through rate is linked to your search engine ranking? It’s true. In reality, rank 1 receives 43% of all clicks. If you’re lucky, you’ll get roughly 4% of clicks by the time you get to the bottom of the page, around position 8. This is why optimizing your responsive websites for SEO is so crucial. Another reason your website isn’t generating leads or the business you want is because of this.

Your Website Is Taking Too Long to Load

When consumers browse the Internet, site speed is a crucial consideration. People tend to hit the back button and go on to the next site when it takes too long to load (10 seconds on desktop, 3 seconds on mobile). Visitors want a fast-loading page, so here are a few things to keep in mind when trying to improve page speed:

• To avoid your website slowing to a crawl, keep your picture sizes under 150Kb.
• Reduce the number of scripts and plugins you use, and try to compress your JavaScript and CSS, or move them to the bottom of the page, so the site content loads first.
• Don’t try to save money by choosing a website hosting plan that doesn’t meet your needs. Otherwise, you’ll be giving your guests a poor experience, which will cost you a lot of money in the long run. 

Your Website Isn’t Optimized for Mobile Devices

In today’s world, mobile traffic makes for more than half of all Internet traffic. Having a mobile-friendly page should not be an afterthought; it is a requirement for 21st-century business. Make it simple for people to browse your site no matter what device they’re using. They’ll go to someone else’s if they can’t view your site. Another thing to keep in mind is that people convert differently depending on the gadget they’re using. For example, if you have a long form that you want customers to fill out, desktop users may have no difficulty with the request, but many mobile users may leave the landing page right away. Offer an opportunity to email a link to these prospects to avoid losing them. It’s considerably quicker to send an email and then follow up later than it is to fill out a 10-minute form on a smartphone.

You Don’t Have a Well-Thought-Out Keyword Strategy

You understand the importance of keywords, but determining which keywords to use is a separate process (and talent). Knowing how to employ the proper keywords for your website in search engines is also a part of website designing services. To gain the benefits of a well-crafted keyword strategy, make sure you devote the necessary time and effort. If you don’t, you might not get the outcome you desire. But how can you come up with a keyword approach that works? Here are a few suggestions to get you started:

• Recognize your target market
• Identify keywords with the potential to convert
• Take into account the level of competition

Your Content Isn’t Keeping People’s Attention

You’ve managed to pique the interest of a potential consumer who is looking at your website. They look around, read your content and perhaps a few blogs, and then they leave. Lackluster content is one of the factors for the lack of leads. You must generate content on responsive websites that offers solutions and motivates customers to act. Even more importantly, your content must be more than merely educational. It has to be participatory. 

Excessive Redirects

Excessive redirection makes your links appear untrustworthy to visitors and can make indexing difficult for search engines. Update the links across the site after modifying or removing a page to reduce redirection to a single hop, or just update the link to the most recent position. Who knows where your prospects will end up if you don’t use a search engine!

Lacking Social Proof

What does social proof have to do with your website’s lack of leads? Actually, quite a bit. People who have already done business with you are referred to as “social proof.” It includes happy customers, testimonials, and possibly before and after images. It entails a greater, more active social media following. It also translates to media mentions, prizes, and accolades. As social proof, make sure this information is available on your website.

The Input Form on Your Website Isn’t Working

Have you put your lead generation and contact form to the test? It’s possible that they’re not working properly or that they’re being returned from the wrong email address. You should hire a website designer to test the lead form on a regular basis by sending a test email from several different email addresses and browsers.

Your Website Is Quite Old

It’s no surprise that your website isn’t producing leads if it’s outdated, with stale photos and dull content. Make sure your website is up to date, interesting, and optimized for lead creation. Updating your website with new designs and engaging content might help you generate more leads.

Your Website Isn’t Up-to-Date

Perhaps you’ve recently had your website redesigned, which is fantastic. However, you must remember to update your lead generation websites on a regular basis to have the best opportunity of attracting leads. Depending on your industry and how much you have going on, the updates can be daily, weekly, or monthly.

You can enhance trust, establish value, and eventually produce more sales and customers by taking the initiative and focusing on improving the experience your prospects enjoy with your website.

The post 10 Reasons Your Website Isn’t Getting Enough Leads appeared first on Tech Web Space.

What Are The Options In Google Ads Custom Audience?

Custom audiences will help you reach your ideal target audience by entering relevant keywords, apps & URLs. Google Ads will review these keywords and entries to ensure they are in line with advertising policies and then show the ads to people with these interests or purchase intentions on pages, apps and videos. Let us understand the four different options which will help you to strategize Google custom audience targeting to get the most out of your marketing campaigns. 

Interest And Behaviour Targeting

The first box you will be presented with is to target users based on their interests or behaviours. When you hover over the support box, this is what Google description displays: “Enter interests, in the form of keywords or phrases that represent your ideal customer. Your ads will reach people likely to be interested in or with purchase intent for your keywords based on their behaviour and activities, such as apps they use or the type of content they search for online.”

It is suggested to use similar keywords to find users who have either been conducting research around specific topics or have shown some interest in a product or service while running searches on Google.

For example, if you are targeting users who are looking to buy used kitchen equipment, you would want to enter something like ‘best used kitchen equipment’.

Moreover, Google will recommend other similar phrases you could use to target what other users search for. As you add more keywords, you will see audience insights chart on the right based on the audience you’ve chosen to include. 

Targeting People Who Browse Types Of Websites

Below the keyword section, you will find a new header that says ‘Expand audience by also including’ followed by three additional types of targeting.

The first is people who browse types of websites. Here, Google is asking you to provide URLs that your target audience would visit. This is particularly helpful to capitalize on the audience insights from these sites to find new users.

If you are aware of some of the places where your potential customers hang out online. This could prove to be very powerful type of targeting by Google ads management. For websites, focus on industry-specific and closely related sites rather than broader sites.

As in the above example, it will be a good idea to include websites of locally used kitchen equipment dealers and restaurant websites rather than websites of large manufacturing companies. Users on those websites may have their own reasons for visiting those websites but not necessarily looking for used kitchen equipment. 

Targeting People Who Use Types of Apps

This targeting option is similar to the website targeting option, but includes apps instead. It is important for you to try and understand what kind of apps your potential customers would use. These could be permanently installed apps or something more temporary.

In the ‘used kitchen equipment’ example, these apps are more likely to be temporary. Because as you would no longer need the app once you have made your purchase.

As you type names of apps that you think your customers may install. Google will automatically populate a list and suggest apps that are based on the themes you are working with. 

Targeting People Who Visited Certain Places

The fourth targeting option as a feature of Google’s custom audience focuses on the types of places your customers recently have visited. There are actually categories of physical locations. They are not the actual places themselves. But they can be very helpful depending on whom you are trying to reach.

If we look at this in perspective with the example of the used kitchen equipment. Then you will find that used kitchen equipment dealer is highly relevant to the used kitchen equipment search.

However, even in a broader ‘kitchen equipment dealership’ search, some interesting options will show up around specific brands. Therefore, this could be a great option for a dealer of one specific brand of kitchen equipment. 

Do More with Custom Audiences

Even though Google targeting options continue to change with developmental advances. So, you are in a great position to take advantage of Google custom audiences right now. It is time to go beyond just keyword search. Test and see how Google custom audiences will work for your benefit.

The post Ways to Pinpoint Your Targeting with Google Custom Audiences appeared first on Tech Web Space.