SEO or Search Engine Optimisation (SEO) is a thing that you must consider when you’re an owner of a small-sized business. If you’re a start-up owner who has an online presence that is on the cusp of expanding into a mid-sized area, SEO is crucial! It is easier for you to establish your online presence using top SEO services instead of returning to fix it later.
SEO aids small entrepreneurs to create quick efficient, user-friendly and robust web pages that have higher rankings on search engines such as Google. This can help in bringing new customers to your website and boost conversion rates.
SEO aids in creating an image for your business since search engine users have a higher likelihood to believe the results they see at the top of the page over those who don’t. It’s very rare that a startup will require a full-time in-house SEO team. Therefore, the best solution for startups owners is to contract out SEO services that will effectively improve their ranking.
If you’re a small-scale business owner and you want to be sure to utilise SEO to establish a solid website and stand out from your competitors in order to attract new customers.
Here are 3 reasons SEO is crucial for your business:
1) Fuels Growth
When search engine optimisation rose to prominence a decade ago, it became the go-to growth mechanism for tech-savvy startups. Eventually, there was a rapid increase in the use of social media. Small businesses from less technology-driven industries saw the merits of promoting their products and services on popular online platforms. At the height of the SEO boom, entrepreneurs either hired experienced specialists or signed a contract with an established SEO company, hoping to change the fortunes of their startup businesses.
Nowadays, people who are not familiar with the field tend to question its validity and efficiency. What they do not know is that search engine optimisation is multidimensional and has different facets. At its core is the goal to obtain organic traffic through unpaid and paid means. And such can be done through link building, image search optimisation, social media marketing, pay-per-click ads, geo-targeting, content marketing or a good website design.
It goes beyond just turning one stone. With SEO services, you cover a lot of ground. You also have the option to choose your avenue of growth.
2) Builds Credibility
Ever wonder how brands leave a lasting impression on their customers?
Many customers equate higher search rankings to being trustworthy and authentic. The more visible and searchable your website is, the more genuine it is. Websites and pages that rank well on search results pages have high or consistent organic traffic and clicks. Enquiries about your products and services are also frequent. But what if your website has none of those?
The first step you can take in building your reputation is to find an SEO company with a proven track record. Unless you previously worked with the company in the past and know the extent of their capabilities, it is best to do a background check before sealing the deal. Read reviews, talk to former clients, or do a test run with the service you want to avail of just to verify you are working with an authentic SEO company. Once you decide to forge a partnership with them, go over your marketing plan and the SEO specialist will take it from there.
Another way you can build credibility as a business is to invest in a professional website design. The website is the first platform your customers would want to see when they wish to know more about your company and the products and services you offer. Many SEO companies have already added web design into their list of digital marketing services so check with your specialist in advance. Equipped with tried and tested on-page and off-page strategies, they can help you engage customers and maintain a quick-loading, responsive, and mobile-friendly website.
3) Affordable Custom Packages
Bigger companies have a designated marketing team that takes charge of information dissemination while also performing other crucial tasks. This team also raises awareness for the company and initiates events to attract clients and expand the scope of their marketing. For a number of startups, however, traditional marketing methods only add to the cost.
But not with search engine marketing.
In essence, SEO services pick up where traditional marketing left off. Because they are affordable and customisable, search engine optimisation campaigns often thrive well in the startup sector and generate favourable results. Moreover, SEO services are not one-size-fits-all. Clients can opt to get a comprehensive package where they can select a combination or all of the services relevant to their needs.
Some firms have set prices and packages while others charge based on the services requested or the length of time required to carry out the project.
Know Your Priorities
Where did you focus your resources in the last few years? Startups that prioritise SEO services have not only opened more opportunities for growth, but have also built their credibility without spending a fortune. However, it is vital to note that while search engine optimisation can drive organic traffic, clicks and enquiries to your website over time, there are also other factors that make or break its performance.
