It isn’t simply essential to know the things that need to be done right. What is even more important is to be aware of the fallacies that can occur. And this aptly applies to Android app performance. With a few mistakes, the app developer just won’t lose the target audience, they can get a tainted reputation in the market and ruin their credibility forever.
This article is all about how you can make sure that you make no mistakes while developing your application because it would ultimately cause you to lose thousands of dollars in revenue.
Below is a collection of 5 common mistakes that result in poor performance of your app and can impact the revenue you have set forth in sight.
1. Your App Can’t Perform Every Action
Your app could be the best thing out there, but it still cannot perform every single thing you had in mind. An app that tries to do too much, ends up doing nothing at all. So better have a perfect app that performs a few functions than one that only crashes every time a user opens it.
Keep your app, its interface, and its usability simple. Pick one or two things and try to achieve the best in them. Too many features confuse users and they become tired fast in trying to understand what you have on offer. So don’t let them select your competitor just because your app isn’t performing well as it is trying to be too many things at the same time.
2. Apps that Don’t Run Well on Low Bandwidth
This is one of the most common mistakes that app creators and other business owners make, not allowing their apps to be well adapted with low bandwidth. Understand that not all places have powerful LAN speeds, hence if your app doesn’t work on low bandwidth, then you will lose a lot of potential clients.
Opt for images that can change according to mobile devices and variety of bandwidths. This way, your app will not lose its quality and still provide solutions for your target audience. As for videos and other heavy data consuming things, let the user have an option to customize what they want to do with the app. You need to keep the entire target audience in mind, no matter area they may live in.
3. The battery is King… Don’t Try to Kill It!
The battery is the most essential aspect of a phone. If your app eats it up within a few hours, then you will be deleted from the phone of your target audience in seconds, make no mistake about that. This is the reason you need to be extra careful when getting your app constructed. A good user experience will only truly come out when the phone battery is drained as slowly as is possible.
But that is not the only thing you need to consider in terms of battery usage. There are many apps that continue to suck up the battery life, even when they are not in use. If there is one thing mobile device users hate more than battery killing apps, it’s apps that continue to eat the battery even when the phone is not in use. You will need to test the app to make sure that it is not working in the background and draining the battery.
Make sure you check everything before the grand app launch. Also, get it double checked by loyal users. Remember, your loyal customers can give you honest feedback about the mistakes you may have missed.
4. Marketing Strategy is Key
Just like websites and social media pages, your app needs marketing too. People won’t know that you have created an app until and unless you tell them about it. Design an email marketing campaign and create an app link on your website and social media accounts. Text messages are also a great way to let the world know of the new app that has been launched.
Ads are an excellent way to promote Android apps. You must have noticed how they are displayed on other apps. You can do the same. Invest money in AdMob, the official advertising platform provided by Google. Not only this is a reliable method to generate an audience, but it will also increase traffic on your app.
5. Improvements of the App after Its Launch
You think you have come up with the perfect app? Well, think again because your users may not think along the same lines. This is the reason you need feedback and then listen to what the customers are saying. Take into consideration the reviews of app users because they are the best judge of what works well and what isn’t working.
The best way to get your hands on what people are saying/thinking about your app is to get on Google Play Store and read the comments. You can of course always ask for feedback and how changes as per their liking can be initiated.
But this is not where improvement ends. Simply because the app is in the market and is well liked by most of the target audience, you cannot let it go to rut. Consider timely maintenance and improvements. Try to clear any kinds of bugs that may be there or add newer features so that people want to keep coming back for what you have on offer.
As mentioned before, it is best to launch your Beta App first to a select few target audience. They can get rid of the majority of the bugs present and your customers could give suggestions on how to make it a better user experience. Remember, your mobile app can make better use of smart technologies and machine learning framework when it is bug-free.
These are 5 of the most common mistakes that affect android app performance. Stay clear of them and you will have an app that is loved by target audience and generates better revenue than you could have wished for.
