It’s important to find out what your online business needs to become successful. The three main components are content, reach, and technology.

Unique Content

You can’t have an online business without content. If you’re offering products and services, you need content in various formats to describe them and to provide value to your customers. Creating engaging content positions your brands ahead of your competitors. In the B2B industry, you have to write your content in a way that takes the buyer throughout each stage of the buyer’s journey.

Your content should take into consideration the buyer’s need to learn about your products and services. It allows them to make comparisons, solve their problems, leads to make a purchase and to cultivate loyalty for your brand. Each of the content that you create must answer the following questions:

• Who is my target audience?
• Why am I speaking to them?
• Which channel should I use to reach out to my readers?
• What are the goals for my content?

Content marketing is a form of conversational marketing. It’s not about targeting customers. It’s about finding and addressing their pain points while establishing your brand’s position within the marketplace.

Reach

With your content and target audience in mind, you need to reach them. In the B2C marketplace, that could involve buying keywords or search engine terms, buying an advertising spot, renting outdoor billboards, or creating a direct mail campaign. There are plenty of ways to reach your audience.

However, in the B2B marketplace, you’ll invest more money on additional online channels such as content syndication, e-mail newsletters, search engines, social media, and targeted ad display. The same rules apply with B2B marketing, but the way you reach your audience is different.

It’s important to know who you’re reaching and why. The more information you have about your regular customers and potential customers, the more targeted you can be with your marketing campaigns. Keeping this in mind will allow you to become successful with your marketing efforts.

The type of data you need depends on the channel that you use. For example, the more e-mail data you have, the better reach you will have. The more information you have about your customers, the better your chances are to reach people via direct market channels, e-mail newsletters, or social networking sites. Combining this data with analytics can help you understand which type of content will resonate with your core audience or your segmented audience.

Technology

Online businesses have access to a plethora of technologies. There are currently thousands of marketing technologies that help with everything from accounting to webinars and everything else in between. Don’t get overwhelmed and focus on the right technologies that will help you with your marketing efforts.

While Google Analytics can provide you with the information you need if you don’t have the knowledge to set up advanced reports to determine how your marketing efforts are working, hire an expert who can do the work for you. You may be someone who could benefit from automation tools. MAP is an automation platform that allows you to locate where a lead first came across your brand and determines their behavior.

This allows you to align your marketing and sales efforts to effectively nurture leads. Depending on the type of technology you use, it’s important to track the effectiveness of each of your campaigns in the conversions.

You might notice that your search engine marketing campaign has a higher cost per lead but converts better than other channels. On the other hand, you may notice that your e-mail marketing efforts increase conversions and traffic than your content marketing and SEO efforts.

Not only is it important to interpret that data, but it’s important to protect it as well. You should invest in the protection of endpoints to secure that data at all costs. Protection of endpoints is an approach to computer networks that are remotely connected to client devices.

You don’t know unless you measure them. Combining content, reach, and technology is the secret for online business success.

The post 3 Things Every Online Business Needs appeared first on Tech Web Space.

Military veterans can’t always stay on the frontline and protect their home country or defend their allies; they would have to retire from the military, let the next line of jarheads grow into soldiers that will defend their home country, and move back to their hometowns where they’re recognized by everyone that loved their devotion to protecting the US.

Change Is Good

It feels like a disservice to go from being in on the action of the war to staying home and not getting the same amount of respect that prior American heroes had when they got to go home, especially if they’ve either been in the war longer than some of their allies, or if they were more likely to stand out for their courage as well as have their heart keep the mindset of protecting the country their main priority.

Despite this unfortunate consequence of retiring the Army or the Navy, there are several degree programs for military veterans that want to continue doing good things without feeling stuck by having to rely so much on fishy retirement programs while they’re still able to remain independent. Depending on where you live, these degree programs will be as helpful for a better future as training before or after going into the battlefield.

Keys to Remember

When your military career is all over, the most important thing is to focus on how you can continue to take care of yourself and if you have a family them as well. It’s also understood that you have been away from your family for a long period of time and you wish to spend more time with them.

So, going away to a school might not be the best thing right away or at all. That is why taken the time out to use your tech skill on the internet could pay major benefit. Searching up different online schools could give you the ability to stay home with your family while providing a way in the future to take care of them.

This new part of your life, is something you should be scared of it should be a brand new start and you should see it that way. The best way to make sure it stays that way is taken your time on selecting a school but most importantly making sure you know the right solution for you and your loved ones. You want to be able to have a balance and that is why online schooling is better for flexibility and time.

Be mindful that they are many schools online that allow you the ability to use your service time as a way of getting a discount. Also, there are so many different grants that your military status allows you to be eligible for, don’t miss your opportunity to grab one. In some cases, they could pay for your entire tuitions up and until you receive your degree. Finding the right school and means to pay for it is hard but doing your research will pay value when looking for programs for military veterans.

For an idea of what these degree programs could lead up to, here is one example of technology that individuals could potentially run into if they were to find a career that would make them feel more willing to step into a different career path.

Overall, with technology becoming much more important now, military veterans can feel just as important in a scientific field as they were on the battlefield without anything more to worry about. Your skills are extremely advance and they should be used to your benefit always. remember that the stress you were placed on during the war and in the battlefield where way more intense than what getting a degree is like.

You should see that as an advantage and that should give you the ability to have confidence in yourself that you can make more happen. So take the chance of stepping into a new world that you’re not so familiar with it, you may be surprised how ready you are for that world and how much you succeed.

The post See How Military Vets Are Using Tech To Start New Careers appeared first on Tech Web Space.

However, if you’re one to be stuck in your old ways with no chance of budging; the graduate school phase of your educational journey is going to be hell. We don’t like to be the ones who have to bear the bad news, but there are enough people out there to leave you in the dark so we have to be different.

The instructors who embrace modern tech in the education space are the ones with a higher level of student engagement. Not to mention, their success rate tends to be a bit higher than classes taught by an instructor who follows outdated and overused teaching models. If you’re serious when it comes to finishing your education and maximizing the results, look at how it can be made a whole lot easier.

A challenge awaits you at grad school, will you be coming prepared?

A lot of people will tell you that life is like a game of chess. If this is true, graduate school is a chess tournament trying your every move. Many people think they have it made after completing as an undergraduate, and that they’re more than prepared to take on grad school. Unfortunately, there comes a time where reality sets in to show them the misconception they had in their mind.

Getting your degree is only a piece of going through graduate schools, the other part is to help you become established in the world of professionals. You’ll make connections that could benefit you or hurt you for the rest of your career. Another thing is that what you do is always going to continue to speak louder than words, and for many years to come in this case. Play your grad school years strategically.

Backing up your student life could save your upcoming grade, no lie.

A vast majority of both undergraduate and grad school students use some form of a backup solution if they have any kind of tech at their disposal. The reason for this is obvious, teachers no longer accept the excuse of the dog eating your homework. A freak deletion could either cost you have a chance at a great grade or set you back a tremendous amount of time while you rebuild it from scratch.

Some of the most popular options are OneDrive (which comes packaged with Microsoft Office as well), Dropbox, and Google Docs. All three of these cloud platforms are reliable and easy to implement regardless of what kind of device you’re using. Sure it will set you back a few bucks, but isn’t that a lot better than setting you academically behind a whole bunch?

Online exam preparation presents a fresh approach to acing that big test.

Before we have to part ways, for the time being, there is one last thing that needs to be shared as it’s one of the most powerful nuggets of wisdom throughout this post. The way that exam prep is done has evolved into something much more practical, personalized, and progressive. Now you can take test exams as many times as you need and get access to the latest study guides available.

Whether using the tech advantage of passing the GRE with online prep or just embracing a better way of learning that suits you specifically, this is where the sky is the limit. Of course, you’ll want to make sure you don’t rely on anything that’s untrustworthy, but it has become easier to spot those limited number of fakes from the rest who provide the best when it comes to enhancing one’s grad school experience.

The post Take Advantage of Tech for Grad School appeared first on Tech Web Space.

If any part of your marketing strategy involves using videos on social media, there are 4 key trends in particular that you need to be aware of:

#1 Short-form videos

Undoubtedly the most enduring trend on social media, short-form videos seems to be here to stay. By keeping the duration of your marketing videos short you will be able to cater to viewers on social media who generally prefer videos that they can watch quickly.

It is worth noting that the ‘optimal’ duration for videos varies between platforms, and can range from 15 seconds to 2 minutes. To fit content into that time frame you may need to learn how to speed up a video or use jump cuts, and having a good editor such as Movavi Video Editor can help with that.

#2 Live videos

Ever since social media platforms started to integrate live streaming it has transformed the video landscape. In a nutshell, live videos have proven to be more engaging than conventional videos, and tend to have a better reach too.

When it comes to marketing, live videos present an opportunity to engage viewers directly with new and exciting types of content. The emphasis in live videos is on authenticity, so its production costs can be lower than that of normal videos in many cases.

#3 Mobile-friendly aspect ratios

As much as the horizontal 16:9 aspect ratio may be the standard for videos, on social media, there has been an increased emphasis on aspect ratios that are more mobile friendly. In particular, the two that have caught on is the vertical (9:16) and square (1:1) aspect ratios.

The aspect ratio that you’ll want to use for your marketing videos will vary depending on the platform, i.e. vertical for Snapchat and square for Instagram. Recently Facebook seems to be leaning towards square aspect ratios as well, and they currently occupy more screen real estate on its feed than 16:9 videos do.

#4 360, 180 and VR

Admittedly VR is a trend that hasn’t fully caught on just yet, but it is steadily growing and is worth earmarking for the future. Already 360-degree videos are starting to be easier to record and produce, while other formats such as the 180-degree videos that YouTube utilizes are gaining popularity as well.

Most social media platforms are heavily investing in VR technology in some way or other, which makes it likely to feature prominently in the future. In fact, it is a trend that could very well change the shape and form of video marketing on social media completely.

For now, the novelty of these videos can be a draw, and make it worth looking into for marketing.

By now you should see just how important it is that you take advantage of these trends when marketing on social media. Not doing so really isn’t an option, as they are vital if you want to remain competitive on social media and be able to engage viewers and draw them to your videos.

While it is likely that other social media video trends will have a part to play in marketing in the future, for now, you should have a good idea what you need to focus on. Think of these trends as an opportunity to mix up the video content that you use in marketing, while at the same time cashing in on the benefits that they have been proven to provide.

The post 4 Key Social Media Video Trends That Affect Marketing appeared first on Tech Web Space.

It is vital that a food-joint owner has excellent knowledge of all areas of the business including staff, inventory, promotion, profits and many more. To facilitate this, you need a simple point of sale software with the associated hardware that will make it simple to manage your affairs.

A point of sale (POS) software records all the sales related data and can give you a comprehensive report at any moment. But with proven ability for manual systems to sometimes fail, adoption of better data storage means via cloud services can save you a lot of resources. Restaurant businesses, either small or significant, are making a migration to cloud-based POS because of its simplicity and mobility over the traditional manual system. What are the available benefits?

Increased Mobility and Flexibility

Although all data accessible in a cloud-based POS software is entered manually at the source, those with proper authorization can remotely access the data from any location. It is a versatile system and can run in multiple operating systems and devices. Your restaurant’s staff can even accept credit card payments and instantly transmit the receipt to the client. Remote access is available 24/7.

Profound Security

Considering all of your business’ data is stored in a cloud, you aren’t at risk of running out of space as well as experiencing some security threats. In compliance with updated cyber security topologies, your service provider will most probably have a sophisticated security mechanism installed that ensures all your data is safe at all times.

The majority do these by keeping your information in numerous off-site locations that allow full-time access. Your restaurant’s capability of providing risk-free credit card payments systems also relies on the updated level of your POS.

Lessens Labor Cost

The main problem that most restaurants face is poor record keeping that roots from a manual system of entry. Staff will eventually end up wasting a lot of time correcting these errors instead of utilizing the same time to cater for the precious business customers.

Since you have a lot of pressure in running most of your food business functions, you’ll need more labor. Conventional POS systems require a lot of human input, but with a cloud-based system, the need for such is eliminated. You get better consistency and access.

Less Downtime

When a manual or traditional POS system encounters a problem due to a virus or anything else that might cause the system to crash, returning it to normal takes time. Cloud-based systems are serviceable remotely. You can even receive an upgrade without a lot of hustle. The servers are always backed-up, configured appropriately and monitored without the owner of the restaurant looking into any matter.

Increased Profitability

Cloud-based POS systems are delivered to business as software as a service. You have no obligation of paying any upfront fees whatsoever. Updates are administered automatically to the cloud. With a manual system, you need to pay some upfront fees for installation of hardware, yearly maintenance and any further upgrades. This will make your restaurant incur very high costs which are different from the cloud-based POS system.

Integration with Other Services

Since you are using cloud-based software, your different business functions can easily synchronize by utilizing other vital software to make work easier. It can connect with:

• Accounting software
• Gift cards
• Banking services
• Digital loyalty programs

Cloud technology has developed very rapidly in recent years and gives small and large businesses the opportunity to access reliable and efficient POS services. You will never go wrong with cloud computing.

The post Cloud-Based POS Systems and the Restaurant Industry appeared first on Tech Web Space.

So, when you are not able to access something and you need it desperately, it is the time you feel helpless. Such similar situations arise when your smart phone gets damaged and you need to get it repaired. This was a nightmare in the olden times but with the current scenario you would find it easy to get your phone repaired.

How do you get the iPhone repaired?

Smart phones or iPhones are a huge hit among users and they cannot imagine the lives without the usage of the phones. When there is a damage, the users panic as they would not be able to use the iPhone to the core. Keeping this in mind the makers have made it easy for all the users to get their phones and iPhones repaired on the same day without much hassle.

All you need to do is find an authorised service centre near you and take your iPhone there. Make sure you book an appointment in advance and get the time slot so that you do not have to wait for long to get your iPhone repaired.

Book an Appointment

Once you have the appointment be there on time so that things go as planned. In case if you do not have an appointment and cannot get one, walk in to the service centre and wait for your turn. You would be given a form to be filled up to authenticate you and the device. Submit your iPhone 6s plus for all sorts of issues.

Ideally the screen replacement is a common issue for iPhone and you would see many users coming for the same issue. An iPhone 6s plus screen replacement is a task of not more than 60 minutes and you would be ready to leave the service centre. This is a cake walk for all the people who deal at the service centre.

Quick Service

Previously, the screen replacement would take days to be repaired. You would have to leave your iPhone at the service centre and wait for their call to collect the iPhone. But now with the kind of technology we deal with, it is merely a matter for a few hours. This is the reason that many users prefer iPhones as they need not wait for long in case of any damage.

The damaged iPhone would be checked for any other issues when it has come in for repairs. If there is no other damage, the screen replacement would be done quickly. But if there are other things to be taken care of then you would need to submit your phone for the number of days the engineer suggests.

Inclusions and Exclusions

Also, when the repairs are done, you would get a warranty of a stipulated period of about 6 months from the date of repair. This would help you to get the issues resolved without any extra cost. If your iPhone 6s plus is under warranty then you need not spend a penny on the repairs as it would be done free of cost.

But if there is a physical damage then you may need to bear the charges. When the iPhone is repaired for the screen replacement, then you would not get any free service upon physical or liquid damage post the repairs. This goes for the under-warranty iPhone 6s plus as well.

The post Get your iPhone Screen Replaced with Ease appeared first on Tech Web Space.

Before getting started, you need to know that the current version of sirikit does not support all kinds of applications. To find out if your app category is supported by sirikit, take a look at the list below.

Here is a comprehensive list of app domains supported by sirikit

1. Payments
2. Ride Booking
3. Photos
4. Restaurant Reservations; thought this requires additional Apple support.
5. VoIP calling
6. Car commands
7. Messaging

To start with, you need to follow steps. Firstly an iPhone application development services provider, needs to create a new application Xcode. After that the developer needs to build a Sirikit extension. This is followed by configuring the app’s intent and finally comes Implementing the demo application.

Create a new application in Xcode

Open up Xcode and in the menu and select File > New > Project… Choose Single View Application, and press next. You can name your app whatever you want to. Save your project at a choosen place and  press on create.

Enable sirikit

You need to have an Apple developer account to enable the capability of Siri.

Go to project settings and under the ‘Targets’ section, click on application name. Click on ‘capabilities’ and turn Siri on. To run your app on an actually device, one needs to have an Apple developer account, as was the case before.

If you are using the simulator for testing, you need to follow the below mentioned steps.

• Open up your simulator
• Open up Settings
• Click on Siri
• Then turn on Siri

Siri Usage description

One needs to specify why one needs to use Siri in its application. For this one needs to add a new property called ‘Privacy- Siri usage description’ in info.plist file.

Request Siri Authorization

Okay, now let’s begin to write some code. First, select the ViewController.swift file, and add the import statement to import the Intentsframework.

In theviewDidLoad()method, we can request for Siri authorization by inserting the following code snippet:

Expanding siri vocabularies

Next, one needs to expand siri vocabularies by using Invocabulary class.

Sirikit Extension

To enable your application to use Siri, build a Sirikit Entension. We’ll tell you how.

Go to Xcode Menu and select File>New>Target.

Choose Intents Extension and press next. After giving Intents Extension, target a product name and press finish.

Next, Press on the Info.plistfile under theIntents Handlergroup. Then expandNSExtension, followed byNSExtensionAttributes. Next, further expandIntentsRestrictedWhileLockedandIntentsSupported

Implementing app intent

Let us explain what is going on line by line.

func handle(Appintent: INStartWorkoutIntent, completion: @escaping (INStartWorkoutIntentResponse) -> Void) {

print(“App Intent:”, intent)

let userActivity: NSUserActivity? = nil

guard let spokenPhrase = intent.workoutName?.spokenPhrase else {

completion(INSappIntentResponse(code: .failureNoMatchingWorkout, userActivity: userActivity))

return

}

print(spokenPhrase)

completion(INSappIntentResponse(code:continueInApp, userActivity: userActivity))

}

The intent argument is later printed out.

Talking about userActivity: NSUserActivity ; it simply captures what the user wants.

The user might be viewing app content, editing a document, viewing a web page, or watching a video.

Handling app launch from Siri

This method is called whenever your app is launched to handle a SiriKit intent. It contains information about what the user is doing.

Authorization of Siri

While running the demo app in the simulator or a real device, the app will ask you for Siri Authorization. Go back to the home screen and talk to Siri.

You have completed the Siri integration with Sirikit. Businesses are staying up with the latest trends and being a Top iPhone App Development Company USA , we get many requests for integrating Siri in the applications. If you have any queries regarding the integration of Siri with Sirikit, contact us

The post A step by step guide to integrate Siri with Sirikit appeared first on Tech Web Space.

1. On-going Process

Both marketing and recruiting process are on-going. Since inception till existence, both recruiting and marketing team will be required by companies. Whether the company wants to sell the online test software or use the same software to hire a candidate, both sides will work day and night to make it a success. The marketing process is dynamic, and so is the recruiting process. What worked yesterday may work better today and vice versa.

2. Keeps On Getting Updated

With the update in technology not only marketing strategy will update, but the recruitment must stay tuned. Gone are those traditional recruitment processes. Every day a new promotional method works in the marketing process and same with the hiring as well. There are mobile apps introduced to promote business in a company. Likewise, online recruitment is the latest trend. Only when your firm stays tuned with advancement, you can stay ahead of the competition in marketing. Similarly, just if your company embraces the latest technology for hiring resources, you can find the best talent. Otherwise, you cannot find candidates at all.

3. Know Your Audience

This is the essential oneness shared by recruitment and marketing. Understand customers, building trust, and optimizing solution will bring in success in marketing. Identifying the candidates, creating a positive atmosphere and proper communication with them will make a successful recruitment. You must know the audience in both processes to get your work done. It is not possible to talk to candidates during working hours is history, and you must speak to them only during 10 AM to 5 PM. Only then you can complete your recruitment quickly. This is a straightforward tip about knowing audience in recruitment. When you compare this with marketing, then you must understand that sending email to promote your business will no longer work. Send SMS and close the deal within 24 hours.

Looking at these common factors, you must be convinced that marketing technique is the best way to hire the right talent for your company. Get ready to join the race, make your strategy to recruit the best talent. You must now stop worrying about marketing in your cup of cake and so is the recruitment today.

The post New Technique to Hire Candidates with online software appeared first on Tech Web Space.

It is really important that we should go with the pace of the world so in this article we will provide you in-depth information about the latest technologies that can make your life a whole lot easier.

We will tell you about almost all the upcoming technologies from Robotic pets to remote monitoring health scanners. All you need to know you will find it here.

There is not any doubt that the pace of the upcoming technological evolution is at its peak. Every new invention makes our life easier than the former one. A large wave of really useful technologies is reaching the shores to make our lives more comfortable, easier, cheaper and above all, it has made our life a lot more secure.

Undoubtedly this is the age of computers and robotics. We are living in an era where so called “Assistive technology” can enhance our independence and enjoy this freedom of living far beyond the imagination of the generations before us.

With the help of new technologies, we can link all our appliances like Television, fridge Air conditioners etc. with our computers and phones and control them all from a single device.

There is also a “Sensor technology” which can track the individual’s physical movements from its surroundings and then execute the functions judging by the movement of the individual.

A good gadget solves your problem but it does not mean that it makes your life easier. A fitness and health tracker can help you to stay fit but the constant reminders of the tracker to stay in movement can be very irritating.

Similarly, a drone might help you in taking awesome photos but you have to take care that you should not crash it.

We have rounded up some upcoming gadgets and technologies below which would be very helpful for you. So here is the list of upcoming technologies that have made our lives a lot easier.

ARTIFICIAL INTELLIGENCE IN ROBOTICS: Artificial intelligence means the theory and development in the computer systems which are able to perform any task given to them by requiring human intelligence, for example, the power of decision making,

Visual perception and speech recognition. This technology is used in the field of robotics by which such machines are produced hat adapt the environment and interact easily with any type of situation deem necessary.

DRONES: This is the most advanced form of technology in the field of specialized over watch. This technology is also being used in mini drones to take pictures of the places where a person cannot go.

To reach high altitudes and take breath-taking images has become very easy after these new technologies.

HIGH-RESOLUTION GRAPHICS: gadgets that enhance the ability of a computer system is also a great breakthrough in the upcoming technologies. This is a sweet melody for the game inventors because they can provide real life gaming experience.

HIGHLY POWERED COMPUTER SYSTEMS: The next generation of high powered and more responsive computer systems is one of the latest upcoming technologies that make your life easy. These computers help to secure a massive amount of data and also used by many companies to run all their systems with lesser man effort.

ALSO READ :- Toaster oven reviews

For this type of intense working a computer needs a powerful motherboard. Powerful motherboards are also important for running the high power consuming games.

I am sure you will love this article and I hope it helps you in the best possible way.

The post Upcoming Technologies that make our life Easier appeared first on Tech Web Space.

But right now nothing has been spoken about the release date or the date of unveiling of the iOS 11 till now. Just that the release date of the OS is not confirmed does not mean that people are not talking about the operating system as there are countless speculations which have been created regarding iOS 11. And some may turn out as a true factor as well. The 10 version was released last year in September and left almost all the users quite speechless because they literally could not think that the iOS 10 would feature the digital messages in the iMessage.

It was quite fun for the users to send such digital text messages as it looked extremely fascinating and even the update in the photo section was quite great and class apart. Imagine making videos through the pictures clicked from your own phone, you would not even require to actually download some video making apps.

However, the users of Apple are actually waiting to go ahead with the iOS 11 Download because of which the exhilaration level has gone much hire. However, the iOS 11 or the eleventh iOS in the series could actually feature the Dark Mode. It’s a feature which would actually make the background of the screen of the device dark but that does not mean that the you won’t be able to read the letters appearing on your device properly.

However, the Dark Mode feature would certainly not allow your eyes to get stressed. Therefore, most people are actually looking forward to the feature, Dark Mode. Nevertheless, iOS 11 has every probability of sport9ing the particular feature actually.

Nevertheless, we can also envision iOS 11 to feature some more fascinating emojis which would be a great option for the people whoc love using emojis while texting people. And this feature can certainly get equipped with the eleventh version of the OS.

iOS 11 could possibly become highly powerful than the predecessor or the tenth version iOS which has been developed by Apple’s tech giants. However, iOS 11 has kept every hope intact as the users are now waiting for the operating system to get launched as soon as possible in the tech world.

The post Could iOS 11 Come up with the Feature Called Dark Mode? appeared first on Tech Web Space.