Most of the modern day business organizations are driven by three words – productivity, competition and innovation; and much of these are derived from big data analytics. In today’s times, apart from the physical assets, one of the most important things the entrepreneur’s value is ‘data’. Big organizations are using the data analysis for redefining the core operations of the business and creating new models so that they can gain an edge over the competitors in the market.

As more and more businesses are relying on the data analytics, there has been a significant rise in the demand for the analysts and it has also resulted in the advent of many big data analytics certification courses.

Hiring the right talent is one of the biggest hurdles that the companies face when trying to integrate data analytics in their existing setup. If you have been looking for career advancement opportunities, enrolling for professional analytics course online would not only make you a valuable asset in the company but also it would help you become an important part of the decision making processes of the company.

Not to mention, having the data analytics skills will enhance your competency levels. Here is what having data analysis skills can do for your career:

#1 Data analytics is becoming omnipresent

With the competition levels have become stiffer than ever before across all the industries, the top organization in every sector are relying on data analytics to identify new opportunities for growth and expansion. A research suggests that currently, about 77% of the global leaders consider data analytics as one of the key components of business performance. What this implies is that if you are a big data analytics professional, you will have a major influence in formulating the company’s future marketing strategies and policies.

#2 Better job opportunities

It is the innate desire of every employee to move ahead in their own career paths; however, growth does not come easy, unless you keep upgrading your skills or acquire new skills. As the modern day companies, be it corporate conglomerates or small and medium-sized businesses have realized that they do not have the right personnel to gather, interpret and use the big data, they are looking for qualified professional to do the job. Consequently, the demand for people with analytics skills is on the rise. If you have a big data analytics certification, you can easily secure a high paying job at any of the top companies.

#3 Higher pay for certified big data analysts

Although there has been a steady increase in the demand for highly qualified data analysts, the supply has been low and so the existing data professionals are getting higher salaries. As per a study conducted recently, in India, the data analytics are paid 50 per cent more than other IT-based counterparts. The trend is also quite evident around the world as more and more companies are realizing how important these experts are to the company.

#4 You have different titles to choose

Currently, the data analytics professionals are given a broad range of job titles and they also have the liberty to choose their own field of work. Since the data analysis is used in almost every sector, you can enrol for a professional analytics course online and specialise in the field of your choice and choose to be:

• Big data engineer
• Metrics and analytics specialist
• Data analytics consultant
• Data analyst

These are only some of the popular job titles that you can hold and offered in some of the big organisations like Opera, IBM, and Oracle; however, the possibilities are immense for certified big data analysts.