• But how do you exactly do that?
• How can you let everyone know about your product without spending too much effort or money on it?

These are some questions that every new entrepreneur should ask him/herself when launching a new product

Since I had my own experience with this dilemma, I decided to think of an answer myself and came up with 3 powerful strategies on how to promote your startup efficiently using social media. Let me walk you through them!

If You Build It They Will Come…Right? Well, not really!

Yes, it’s true that if you build something cool (and most likely it’s something that people haven’t seen before, at least not in your country) they will probably come to check it out, but this is a one way street with no traffic. You are basically all alone there; friends are coming later when they hear about it from you or the media.

What if you send invites to all of your Facebook friends?

Well…let’s just say that you shouldn’t count on them either.

And what about email marketing?

Doesn’t work really well since most people have spam filters set up these days and you can only have outreach with your closest circle of contacts which obviously isn’t enough for launching a real product.

So what’s left? Social Media!

Social Media Will Help You Promote Your Startup Efficiently

As per Paul Haarman Social media is probably the most powerful tool that you can use when launching a new product, especially if it’s something cool and out of the ordinary. The key here is to build up anticipation for your product, get people interested in it and make them spread the word among their friends and family.

Let’s start with Facebook since it’s the most popular social network nowadays. Your objective should be to have as many likes on your page as possible before you launch your MVP. The more likes you have, the better because this means that when you post an update about your product, there will be more people who see it which increases the chances of someone asking about it or sharing content from your page. In other words, what you want to achieve is an active community of people who are waiting for your startup’s launch.

Using a Facebook Contest to Promote Your Startup Efficiently

Facebook contests are a great way to get the ball rolling when it comes to social media promotion. The beauty of this strategy is that you don’t even need any special skills in coding or design (although surely it wouldn’t hurt if you had them) since most apps like Wish pond can automate everything from collecting entries, sharing posts and awarding prizes.

All you have to do is go with the app that suits your needs best and set up everything after which you’ll be able to relax and let the autopilot handle everything for you. If however there’s something specific about your product that might need a personalized touch and something that Facebook doesn’t offer you can always use apps like Short stack which is specifically designed for contests on Facebook.

The most important thing about promoting your product on social media with the help of contests is to pick the right prize. And since this prize needs to be shared around as many people as possible, I would recommend that you think outside of the box and go beyond typical giveaways like iPhones or iPads.

Plus, if you are targeting a local audience then it has never been easier to find someone who owns an iPhone or iPad! So what should you give away?

Think about your target audience’s main passions in life…and why not?

Give someone a chance to share their passion with the world by having his work featured on your startup’s website or landing page. Maybe there’s a local artist whose work would fit perfectly on your site and you could give him the opportunity to have his art displayed for your target audience.

Or maybe you can offer a course of some sort? In any case, this is something that people will find more valuable than usual tech gadgets.

Conclusion:

Running a Facebook contest to promote your product is probably one of the best ways to get people talking about it before its official launch. The key here is to offer something that people truly care about since this will make them want to share your giveaway with their friends and family in order to improve their chances of winning whatever you are giving away.

As per Paul Haarman, you can automate everything when running contests on social media using apps like Wish pond but if there’s something specific that requires a personalized touch, then you should use an app like Short stack or perhaps some other tool designed for creating contests on Facebook. Either way, the most important thing about launching a new product is promoting it as much as possible and making sure that as many people as possible know about it.

The post Paul Haarman: How to Promote Your Startup Efficiently With Social Media? appeared first on Tech Web Space.

This is why experts are increasingly stressing towards improved social media indulgent strategies. However, you as a website owner may still be skeptical regarding the use of SM platforms as brand marketing inventories.  So, here are some reasons that will justify the reasons for embracing social media marketing.

#1 Cost Effectiveness –

This is perhaps the biggest perk of indulging in SMO (Social Media Optimization). You can do SMO at the practically very low price and even by yourself. Regular posting on social media sites results in exponential promotion of your brand to your customer base.

However, you should not forget to include hashtags in your content which are tagging possibilities to customers of your choice.

#2 Brand Building –

Social Media Optimization will bring your brand to a horde of customers. This platform will aid your products and services to be exposed to a potential customer conglomerate thereby creating chances of increased sales and profit.

#3 SERP ratings –

One of the primary goals of any site is to secure a better ranking in Google. In this respect, social media platforms play a crucial role to provide valuable and high authority backlinks to your site.

These links are HA because they are coming from reputed sites such as Facebook and Google+. Value comes from the fact that they provide informative content to readers and users.

#4 Audience-specific promotion –

Through social media optimization, you can promote your services and amenities to your target audience. Suppose your site sells books. So, you will likely promote your Facebook post in such a way that it brings only book readers to your site.

As mentioned above, SMOs allow this through the use of hash tags. These tags are directed to a niche customer base such as a community; thereby drawing rich traffic.

Strategies to create Social Media Optimization:

Strategy 1 – Generate Links:

Links are the key to online success,and social media sites are the linchpin. While posting on any of the platforms, simply leave a link to your website through a valid anchor text.

Readers and web scrollers who find your post interesting will pay a visit to your site through the link, thus increasing your traffic base.

Strategy 2 – Like and Share:

Liking and sharing are two most effaceable strategies of any social media platform. Likes and shares promote your post to a large number of users online. In fact, people who like your shared post will indulge in further shares, thereby promoting your post further.

Strategy 3 – Direct customer interactions:

Social media platforms provide answers to client queries from the comfort of your smartphones. This will help you understand your clients’ needs more closely and improve in the necessary areas.

The above factors depict the importance of social media optimization or every online as well as an offline venture.

The post Do You Know Why Social Media Optimization Is Important? Read On appeared first on Tech Web Space.

You will find that one end of the USB cable will connect to the USB port and the other end of the USB cable will connect to an external device like a mobile phone or a digital camera. This cable helps you to transfer data from a device that is not a part of a mobile device or a computer. This helps you to save a lot of precious time and money when it comes to the transfer of data.

Be aware of the product before you buy it

When it comes to buying USB cables online or from a local store, it is imperative for you to be aware of the product before you make the final purchase. You will find that there are many USB cables available online and often the choice of picking the right one is often cumbersome. Take time and find out the configuration that is compatible with your device.

If you land up buying the wrong cable, you will damage your device permanently. This is why it is essential for you to be prudent and ask professionals to help you when it comes to choosing the right cable for your device. In this way, you will get an idea of the perfect product that your device needs.

Research and buy the right product

Now, if you look around the market today, you will find that there is a USB cable that is available for every device. The 2 in 1 USB cable is very popular and is in high demand. When you buy an electronic device like a mobile phone or a digital camera, you will find that companies will give you these cables with the product that is purchased.

However, at times, you will find that the USB cable needs replacement. Once this occurs, you do not have to replace your electronic device at all. If you are aware of the configuration, you can buy a USB cable from an online store or a local shop that sells them.

In case you are not sure on the right configuration that your device needs, speak to people who are technically sound to help you. If you are buying cables from local stores, the representative will help you. In case you are buying cables from online stores read the product description carefully.

In this way, you efficiently can get an idea when it comes to buying the right cable for your needs. Ensure you buy from reliable brands so that the cable does not damage your device or heat it up fast. Get them from a good shop and enjoy quality and functionality without hassles at all!

The post The Secret to Buying High-End USB Cables – Always Stick to Reputable Stores! appeared first on Tech Web Space.

Having a restaurant menu in digital sign is not enough to ensure enough traffic or sales. The successful restaurants are doing something extra to make sure their patrons notice them and keep coming back.

Let us see what you can do to get your digital signage in prime focus –

Frequent exposure is better than longer exposure

This is a lesser-known fact in the realm of digital signage. Always keep your messages on a rotation. Keep them visible for a period short enough to incite interest and long enough to convey the message. Keep your messages hanging for about 5 to 12 seconds.

Placement is the key

If you place a skateboard add in a nursing home, it will make no dent in your sales. You need to find the correct placement for your signage. Captive audiences should be your target. This means, waiting rooms, receptions, elevators, and lobbies. The waiting area or lounge of restaurants is the best place for the menu board. Adding visual elements like fresh ingredients, nutritional value and calorie count add to the positive brand image. It contributes to the cephalic phase of hunger, and you can quickly sell the costliest items on your menu twice over.

Add some variation

Change the location of the menu board once in a while. Modify the composition of the message, colors, and images before you can capture the attention of your target audience. Studies show people may need to see content up to 7 times before they can remember it.

Give your audience time

If you are placing live links, barcodes or QR tags on screen- make sure your audience gets enough time to act on them. You can keep the rest of the content moving fast. When you reach the section with the QR code or actionable content, make sure you give around 10-20 seconds to your audience for taking action.

Playlist and layout

WordPress has made it a cakewalk to create responsive layouts for almost all kinds of digital screens. You may want to test run your presentation on your phone; you can do that without losing any data thanks to WordPress templates. Nonetheless, screening on a 32″ LED is a different ball game altogether. You need to make sure every finer detail is in place.

How to create the perfect digital sign and menu board content?

Here are a few points about the composition of the content you must think about before you can proceed with your digital signage –

• Always keep one constant element on your screen. This can be your logo, brand colors or an image. It will create continuity between your slides.
• Sometimes, you can choose live weather, date and time to be the constant element. These are lightweight, and you can use a WordPress plugin to source it in real-time.
• Use consistent themes for your branding efforts. This will tie your messages together. Seasonal offers, fresh produce, new chef’s specials, you can sell almost everything under one umbrella if you use a constant theme.
• Your playlist should have about 8-10 messages in the lobby, arcade and busy areas. Keep the time duration short for each display where there is a lot of foot traffic.
• Now set each message to about 7 seconds roughly, unless you have a QR code in there. This gives you close to 1 minute to loop the entire content. This will improve exposure and response.

What should you never do while using digital media?

From Brown, experts have compiled a set of “What to Avoid” for all new digital signage experts.

Do not mount the screen too high up

If you mount the out-of-home screens too high up, your potential customers will always have to crane their necks to see what’s on display. It is a rather unpleasant thing to do. A huge section of the population will end up missing the signage altogether.

Do not put too much in too less space

You do not need to show everything you have in store, to your immediate customer. You can choose multiple layouts or dayparting to distribute the bulk of the content. Make sure your content does not look cluttered. You should maintain a clear hierarchy of information. Before sitting down with the crafting process, jot down what you feel is important and what your visitors need to see.

Do not use stale content

There is nothing more unpleasant than reruns of old contents in the garb of a new layout. Find new statistics, new leads and new occasions to source your current digital signage content. Update your content at least once every couple of weeks. Not using fresh content will let your digital screen turn into background noise.

Do not use old software

Digital signage fiascos are very common these days. From Japanese Quick Food Restaurants to Union Station debacles, anything can happen when you are using old software. You need the latest security patches. WordPress has empowered all its users by giving security patches post the WannaCry days. Forget DNS attacks and brute force attacks when you have the latest software and hardware by your side.

Picking the right digital signage can pick your company up from plateauing sales and skyrocket you to the pinnacle of success. The ROI of digital signage is quite high. Some companies even report a 5% increase in their initial sales in the first couple of weeks of employing digital marketing. If you are worried about the cost of the process, simply think of this as an investment. That will boost the morale of your employees and help you view it in a more positive light.

The post The Secrets To The Perfect Digital Sign Content You Must Know appeared first on Tech Web Space.