Streamlined Sales Force Automation with GPS Intelligence

• By using BeatRoute’s field force automation app, you are able to automatically track the GPS location of all the sales representatives or activities occurring on the ground.
• This software makes sure that the attendance of representatives is registered on time, and also works as timely market coverage and commitment to the visit plan.
• The field force automation app captures location as well as comprehensive profiling data of each store and customer in your sales network. 

Improve Face-Time with Retailers Through Territory and Route Optimization

• You can also utilize our Orbit optimization algorithm in order to optimize routes as well as beat plans.
• With this app, you can evaluate the viability of new territories along with travel cost estimations.
• The field force automation software can improve customer relationship management through a sales representative.

Maximize sales with AI-powered SFA Order Taking App

• Field force automation apps can ensure sales performance by boosting the skills of your sales executives.
• You can get sales to your sales representative by suggesting SKUs as well as auto application of methods on our sales force automation app.
• Field force automation software can allow sales teams to take stock, process returns, capture feedback, or raise tickets for problem solutions.
• You are able to conduct an excellent market strategy on the complete Sales Force Automation Software in India.

Induce offtake with brilliant Visual Merchandising Audit App

• With the usage of the field force automation app, you can comprehend your Retail Merchandising site better to evaluate the performance of your installation, campaigns, products display, and more sales processes through a sales rep.
• This app will let your own sales teams or sales representatives gather VM feedback, including photos on our dedicated mobile app for the sales procedure.
• The automation app can lessen the price of VM audits as well as can obtain more trustworthy data.

Understand Your retail Landscape for Segmented Action

• This application works as automatically capturing Geo-Location as well as optimizing your coverage process.
• With the help of a field force automation app, you can operate targeted tasks, Beat-plans as well as make appropriate display investments as per store segments.
• You are able to utilize the most rapid as well as secure KYC identity assurance to enable immediate benefit transfer to stores with BeatRoute’s sales force automation app.

Each industry requires certain specifications that cannot be satisfied by generic sales force automation software abilities. At BeatRoute, we have prepared industry-specific workflows which you are able to pick, configure as well as adjust within a few days to start taking full advantage. 

The post Why Your FMCG Business Needs to Use Field Force Automation APP appeared first on Tech Web Space.

A brief introduction to SEO

So, SEO is the name of that trick that content creators use to have their content viewed, and obviously, that is what a creator wants, showcasing his creation. In SEO, creators get used to some leads, which are also assessed by search engines (i.e. ‘S’ and ‘E’ of SEO) to provide consumers with exactly what they want from the mountain of data. Creators use these parameters or lead to design their contents so that a search engine finds that piece of data suitable to be served to the consumers. 

So, SEO is the whole thing, which we don’t do as a whole. But, we content creators do something that lets our content shout and compromise its location so that search engines find it easy to reach them and serve them to content consumers.

We do keyword research, competition analysis, backlink, and things that let search engines pick up our content and serve it to the consumer. These practices which when combined, are termed SEO as a whole.

But, why am I telling you about these search engine things when it’s about youtube?

Okay, believe me or not, Youtube itself is a search engine. Although it is more famous as a video streaming platform, which it is, alongside it is also a search engine (for videos).

Scopes of SEO in youtube.

For youtube, SEO is different in many aspects. But, being of the same name, both are pretty similar and obviously, they serve the same function for search engines.

For a blogger, the whole of their content is a way of conferring search engines about what it contains and whom to show the content. But, being a YouTuber, your kernel or core content doesn’t contribute very much to your appearance in search results, but your core content performs a more significant role. I’ll come to that later.  

In youtube, you get your title, tag, description, etc. Yes, you get a little space to play with SEO for practising SEO, so there is the only way to master that: play it wisely. 

Okay, remember one thing: being an independent search engine, it has its search algorithm that is different from other search engines like Google, Bing, Yahoo, Duckduckgo, etc. It is even different from its parent company Google. And that’s the catch, practice SEO in its way, and you are in.

Okay, now let’s see how to play it in their way.

How to do SEO for Youtube videos?

As I have said earlier, SEO is not what we do as a whole. But, we resort to some smaller practices, which together result in SEO. Now here I’m going to discuss with you 10 of those smaller practices.

1. Keyword Research:

Keyword research is common to every SEO and is also one of the first steps for practising SEO. But what you do here is find keywords as per youtube and not as of google. For this, you get tons of tools like Ubersuggest, Spyfu, Ahrefs, and many other tools out there. 

It is always better when tools are free and handy. 

So, you can also use search bars of different search engines. Select your keywords wisely so that you can rank higher in search results beating the competition. In competition, search bars don’t do that. For this thing to be done, you need a tool like those I mentioned.

2. Video Title:

Now, this is one of the important places where you apply the conclusion of your result. Your keyword research comes in handy here. This is one of the places a search engine assesses to pick up contents from the heap of data. So, it is of utmost importance to design it wisely.

Use your focus keyword here. It is the place that describes what’s inside this video, so use something descriptive that describes how this video solves a problem for your viewers. 

Use focus keywords in such a way that it describes the video’s content and your intention.

3. Tag:

It is one of the super ways to get more views, as these make the content’s topic clearer to search and increase the chance of being detected and served by search engines. It is where you are free to use your focus keywords as it is or in an unfurnished way. 

And you can often use brothers, nephews, or kids, etc., of your focus keywords, that is, different forms of your focus keywords. But, remember not to overexploit this thing. 10-12 of such tags are enough.

4. Description:

‘Description’ is another of the very few places to play with SEO on Youtube. And it is better to start with focus keywords. Use the description to describe your content so that it assures your viewer to solve their problem, and sometimes you can use it to promote your content and affiliate links. 

Although not all of your viewers enter or try to read the description, search engines always do. And in this hunt for SE, we need to focus on its preferences.

5. Social Media:

Make a habit of sharing your content on various social media platforms like Facebook, Instagram, Reddit, Linkedin, Quora, Pinterest, and others. And in this way, the search engine will find your valuable content as it is driving traffic to the platform, and secondly, it will see an influx of viewers to your content and hence perceive it as a valuable one and hence will promote it.

6. Comments:

Ask your viewers to leave comments in your video, as it is one of the significant indicators of what you have served. The quality of your content can be deduced from your audience’s comments. Comments play a critical role here, the number of comments can be assessed by the search engine to have detailed info of your user engagement, and the quality or word in your comment can bring or let go or drive away your viewers.

7. Subscriber: 

The youtube algorithm often uses the subscriber count to choose what to serve. To the youtube algorithm, a significant subscriber base means more human found content from this creator is helpful, and hence, it is more likely to be helpful to the consumer. And you have witnessed it as big channels dominate rank #1 in search results.

And subscribers come from quality content, and everybody has to accept it.

8. Thumbnail:

Thumbnails are not of much use to an algorithm or engine, but that doesn’t even indicate that thumbnails are useless. Your audience is human, and hence thumbnail means a lot to them. Try to make it the graphical version of your description. Try to depict the solution or end-product of your content so that your viewers get some assurance of getting what they are searching for, and finally, to make them play your video.

9. Playlist:

Make a playlist of related videos, such that your viewer is served with the next-of-its-kind content as soon as he finishes one. This way, you will get more views and watch time on your profile, making search engines perceive your content as valuable and perceive no risk to serve your product to the consumer.

10. Use closed caption:

Using closed caption, you are reciting the script of your content to the search engine. In this way, the search engine gets to know more about your content, and using focus keywords here increases your chance of being ranked.

You are also allowing the deaf audience to come to you and increase your viewership and subscriber, and ultimately your exposure to the search engine and search result.

Pro tips.

As a bonus, I’m supplying you with more of those small practices, but these are pretty special as they are not in broad exposure.

1. Use the Youtube search bar for most of your needs.

Tools for youtube SEO are fine, but I prefer to use the original product when it is free.

As I have discussed above, it has got its things, including an algorithm, so keep in mind to use standards and things from youtube itself and not from google and bing and things.

So, use this infamous search bar of youtube for every of your need while practising youtube SEO, and it is better to avoid this very famous google search bar.

2. File Name:

Prefer to use your focus keyword for the filename of your media file that you are uploading. 

Media files are automatically named by the recorder device and software in a format like ‘20211017.mp4’ but prefer renaming it to ‘your_focus_keyword.mp4’. First of all, it looks satisfactory. Secondly, search engines find it easy to find the file.

3. Create Suspense:

Make it clear to your audience that you will solve their problem, but keep your solution process or path to the solution a secret. Here, man’s intrinsic nature, curiosity plays the role and help you get viewership and watch time.

4. Video Length:

Big channels like TED, Veritasium, etc., are often practised, restricting their videos to a specific time. This is directly related to the type of content they serve and their audience. 

And this thing also helps search engines to sort out your audience base.

5. ClickBaits:

Use clickbait, obviously, one that relates to your content. Please don’t get too carried away, or it will backfire in the comments.  

Conclusion:

To be a successful YouTuber, you need to take the small steps that lead you toward the larger goal, as we did in SEO.

Look. These steps do not guarantee results unless you have some excellent content and SEO expert that helps your viewers in one way or another. Having great content in your channel fulfils all of the above steps without any single effort.

Focus on content’s quality, and the search result is yours. Because you are making contents for human consumption and the engine only serve the content. If your recipe is good, customer influx will be automatic.

The post How to Optimize Youtube Video According to SEO appeared first on Tech Web Space.

However, now and then there are tons of updates and the number of active users continues to grow. Keeping up with all the changes at Facebook can be hard and knowing what all updates mean can be difficult.

So, keeping updated with the Facebook statistics is important, especially when planning your marketing strategy. 

In this post, we bring you the latest 20 Facebook stats that matter to marketers the most. So, let us get started. 

#1 Facebook is Undefeated Champion

Facebook is the leading social media network with 50% of social media users. Since its inception in 2004, Facebook has ruled the world of social media and there is no stopping the giant. The platform has the greatest number of active users with 74% visiting the site daily spending hours scrolling, thus making them a great potential audience for your digital marketing efforts. 

#2 Facebook is Third Most Visited Platform

When spending time online, there is a good chance they are doing it on Facebook. This offers a great opportunity for businesses to be where the audience is and reap positive results. 

#3 India has Most Facebook Users

Among all the countries with Facebook users, India has the highest number of users, a whopping 310 million. It offers a great opportunity for worldwide businesses considering an expansion.

#4 Majority of Facebook Users Is Aged 25 to 35

32% of people aged 25 to 35 use Facebook the most with 57% male and 43% female. As marketers, we can use this in-depth knowledge to inform our advertising choices and make strategies accordingly. 

#5 Wednesday 11 a.m. is Highest Engagement Time on Facebook 

Facebook sees high engagement times on Wednesday at 11 a.m. while Monday and Friday also showed high engagement between 10 to 11 a.m. 

#6 Older Generation is Taking Over 

People born between 1946 and 1964, commonly referred to as the silent generation are one of the fastest-growing groups of Facebook users. The platform is awesome for grandparents to keep track of their grandchildren and serve as an all-purpose marketing customer as they buy stuff for their grandchildren. So, with this stat in mind, marketers can plan out the strategy and reap positive results. 

#7 A Total 74% of High-Income Users are on Facebook 

High-income earners have a higher disposable income to spend on products and services. This is good news for advertisers as it means that you can tailor ads targeting different income levels without thinking about a low target count.

#8 Users Access Facebook on Mobile 

Among the 2.8 billion users, people accessing Facebook via a mobile device is 98.3% and 79.9% users only use mobile to visit the social media platform. This stat enables markets to craft Facebook ads and videos that are mobile-friendly. 

#9 A Total 36% of Users Get News from Facebook

Facebook is becoming a source of news, and it is one thing that all businesses should keep tabs on. However, for marketers, this statistic proves to be worth considering as they can reveal new product or service launches and campaigns. 

#10 Approx 500 Million People Use Facebook Stories Every Day 

Stories have the strategic advantage of appearing at the top of the Facebook app and they are the first thing that customers see. With so many people using Facebook stories every day, marketers struggling with algorithms can use it for their content to be seen and increase engagement. 

#11 Approx 66% Users Like or Follow Brand Page

This is a lot of positive engagement and it covers all sorts of businesses. Facebook users can learn a lot about your business by seeing what others have liked or followed on their profile. 

#12 Approx 140 Million Businesses Use Facebook

This number shows the importance of the platform as a sales and marketing channel. So, to compete with the businesses you need to have a brand page and a solid Facebook marketing strategy. 

#13 Approx 81% of Businesses Share Videos on Facebook

The best place to share things is where your potential audience is and will check it every day. The text does not entice the users as much as the video does, thus, businesses share videos, and as a marketer, you should make the strategy around video creation and sharing. 

#14 Average Facebook User Clicks on 12 Ads/Month

That is one ad every 2.5 days. This is not a huge number, however, all ads do not require a click to be effective. This stat indicates that users pay attention to and engage with Facebook ads.

#15 A Total Ad Revenue on Facebook Is $20.7 Billion

Facebook revealed that its total advertising revenue was $20.7 billion. The company recorded a 25% growth in this revenue stream. 

#16 Facebook Has the Most Ads & Highest CTR

Ads Manager offers 4 different ad placements: Facebook, Messenger, Instagram, and Audience Network. Of these four, Facebook has 45.2% of ad placement preference as the click-through rate (CTR) is better. 

#17 Approx 32% Of Users Engage with Brands Frequently

This stat indicates that every third Facebook user interacts with at least some brand and if you are not on Facebook you are missing out on the potential audience. 

#18 Page Posts on Facebook Have 2.6% Organic Reach

Stats show that pages have little organic reach. However, paying Facebook for ad exposure is the most common way of reaching more viewers. 

#19 Vertical Videos Generate the Highest Engagement 

Facebook offers landscape, square, and vertical video formats and amongst all of them, vertical video is a clear winner generating more engagement. Most people access Facebook via mobile and they do not need to turn the phones sideways. 

#20 Live Videos Receive 6X Engagement

Users respond well to live videos, so if you have a product launch, you can post live videos to increase engagement and build relationships with your target audience. 

Conclusion

These are the 20+ Facebook stats that every marketer needs to be aware of in 2021 to better their marketing strategy and target more users. 

The post 20 Facebook Stats that Matter to Marketers in 2021 appeared first on Tech Web Space.