With the ever-changing SEO scene, analytical tools have evolved and become more suitable for certain tasks. This necessitates the need to know the specific functionalities of some of the most popular tools.

Let’s take a look at a diverse set of professional SEO tools that can serve various purposes. This will help you get a holistic picture of how various SEO tools can help you improve your search engine rankings.

1. Tools to Check for Mobile-Friendliness

These tools can help you check how easily visitors to your website can browse it from their mobile devices. The main idea here is to keep track of the user experience you provide on mobile devices. This includes not using pop-ups and Javascript Flash. This also involves keeping your button sizes optimized for mobile so that users don’t accidentally tap any buttons.

Mobile-Friendly Test

This browser-based tool is very simple and easy to use. All you need to do is enter the website URL in the field provided and hit “Enter.” You’ll then get to see whether the website is mobile-friendly or not. You’ll also get to see some additional resources and suggestions to help you make your website mobile-friendly if it’s not already.

Image via Mobile-Friendly Test

BrowserStack

Considered the ultimate mobile environment tester, BrowserStack allows you to test your website on different browsers, operating systems, and devices. This diversity of choices offers the user the freedom to sculpt the environment according to their particular preferences.

Image via BrowserStack

2. Tools to Find the Right Keywords

There are several professional tools online that can help you find the right keywords so that your website can rank well in search results.

Moz’s Keyword Explorer

Moz’s Keyword Explorer is a comprehensive keyword research tool that helps you discover profitable keywords. This tool allows you to prioritize the best keywords to target based on their search volume, difficulty (competitiveness), opportunity (organic CTR), and potential.

You can use this tool to create lists of high-quality keywords that seem profitable. Their SERP analysis report allows you to check the top-ranking articles on a particular keyword and analyze the kind of content that works well.

Image via Moz’s Keyword Explorer

Ubersuggest

This tool offers you not only an overview and search trends of a keyword but also other helpful information. It also provides you with keyword ideas and a SERP analysis of a given keyword. You can use this tool to find the best keywords that are low in competition and have high search volumes.

Image via Ubersuggest

3. Backlinking Tools

Backlinks can either make or break your website. Backlinks should be relevant and not added in your website content without any context or purpose. Google is likely to penalize websites that have spammy or irrelevant links. Thankfully, there are professional tools that will do the job for you quite efficiently.

Remove’em

This tool helps you to remove bad links from your website. Their algorithm uses Machine Learning to detect bad links on your website and weeds them out effectively. This automated method is way better than the manual check-and-remove method. Their link removal solutions provide various functionalities such as link discovery, link scoring, disavowing links, and webmaster outreach.

Image via Remove’em

Check My Links

Check My Links is an easy-to-use link checker extension for your Chrome browser. It quickly crawls through your webpage to check all of the links present on that page.

Once you add this extension to your browser, you can review the link results of any page. Check My Links highlights all valid links in green and the broken ones in red.

You can use this tool to discover broken links on relevant, high-authority websites and ask them to link to your resourceful content.

Image via Shane Barker

4. Search Engine Rank Checker Tools

As an SEO professional, you must monitor and track your website’s search engine rankings for target keywords. This will help you analyze the effectiveness of your SEO strategies.

The following search engine rank checker tools can help you identify where your website stands against your competition in the SERPs.

SERPs’ Free Keyword Rank Checker

SERPs’ Free Keyword Rank Checker allows you to check the global and local rankings of your keywords. It shows you the top 250 search results for any keyword on Google or Yahoo. You can filter the results for any particular domain, location, and device. In fact, you can also get search results from an exact location using its ZIP code.

Image via SERPs

Pro Rank Tracker

Pro Rank Tracker is one of the most comprehensive rank tracking tools that provide you with a complete picture of your SERP rankings. It helps you analyze the results of your SEO initiatives with advanced, up-to-date reports about your daily rankings, mobile keyword rankings, and local rankings.

You can access this tool from anywhere, anytime as it is a cloud-based application that works on all iOS and Android devices.

Image via Pro Rank Tracker

5. Content Optimization Tools

Content marketing can help you improve brand awareness and recognition and build lasting relationships with your audience. It can also help you build authority and credibility in your niche.

However, you need to create and promote content that is unique, authentic, keyword-optimized, relevant, and valuable. There are a number of tools that can help you analyze the effectiveness of your content and learn the best ways to improve it for better visibility and engagement.

Ryte Content Success

Ryte Content Success assists you throughout the content creation process. It helps you monitor the performance of your content to see what resonates best with your audience. You can also use this tool to identify engaging topics and relevant keywords to target. It will help you craft content that both your readers and search engines will love.

Image via Ryte

6. Other SEO Tools

The following SEO tools can help you monitor, track, and optimize your website content for better visibility in SERPs.

Google Analytics

Google Analytics is a feature-packed SEO tool that provides you with valuable SEO and marketing insights for your business. You can monitor, track, and analyze the traffic to your website, where your visitors come from, who your audience is, how much time they spend on your site, your top-performing content, and more.

All of these insights can help you discover new opportunities to optimize the overall performance of your website. This can help you improve your search engine rankings.

Image via Google Analytics

Google Search Console

Google Search Console tools and reports help you improve the performance of your website in search results. It enables you to optimize your content for better visibility, index individual URLs, receive alerts about website issues, and fix them. You can use it to understand how Google looks at your web pages and make your site shine in the SERPs.

Image via Google Search Console

Final Thoughts

SEO is a continuous process. You need to constantly monitor the performance of your website and optimize it. There can be a number of issues on your site such as broken links, low-quality content, a poor user interface, etc.

The professional SEO tools mentioned above can help you identify these issues and fix them, You can leverage them to gain valuable insights about how to optimize your website for better visibility in search results.

Which is your favourite SEO tool? Let us know in the comments below.

The post How Professional Tools Can Help to Improve Your Search Engine Rankings appeared first on Tech Web Space.

Facebook has more than 2 billion active monthly users. And with great targeting options, it has become a favourable place for advertising. Most large companies already have profiles on social media. And they use them to improve brand awareness among consumers.

Let’s look at some reasons why social media is also beneficial to local businesses.

1. It’s an Affordable Way to Market Your Business

Local businesses often have a smaller marketing budget. Social media is a saviour for these companies as the cost of social media marketing is significantly lower than other forms of advertising. Even with a small budget, businesses can get access to highly targeted audiences and insights.

With social media, you can post multiple advertisements for the same cost or less than the cost of a single ad on other channels. And consumers can interact with your ads and share them or even tag their friends to help spread the word. With advanced social media marketing strategies, you can get more traffic and leads, and a higher return on your investment.

2. You can Get In-Depth Insights to Help You Connect with Your Audience

The ads that you create on social media platforms must resonate with the interests of consumers. For this, it is critical to understand your target audience. Through your advertising campaigns, you can get access to in-depth insights about customer behaviour and interests. These will help you understand your target customers better, which results in better responses from them.

These insights will help you improve your digital presence, and improve brand recognition. In turn, improved brand recognition will help you gain more leads and conversions for your business.

If the statistics and insights from your social media platforms are not enough, you can use tools like HootSuite. It allows you to create real-time reports, schedule messages, and it gives you a complete overview of your key metrics.

Image via HootSuite

3. Social Media can Increase Traffic To Your Website

One of the best advantages of social media promotions is the increase in inbound traffic to your website. Local businesses that are not ranking high enough in search engines results can get valuable traffic from social media channels. And the traffic generated from these websites is highly targeted and can result in more conversions.

Also read: How Agencies Are Making 250+% ROI for Clients with White Label PPC

Even if your business has a good presence in search engine results, traffic to your website will only increase from social media marketing.

Image via Johneagle

4. Social Media can Improve Your Search Engine Rankings

Search engine optimization (SEO) and social media have become increasingly interconnected in the past couple of years. An interesting post is more likely to be shared by more people and that can affect the popularity of your webpage. However, a strong presence on social media doesn’t directly impact your search engine rankings; it does so indirectly.

Good content is more likely to be shared often and people may like it or link to it more often as well. Which can indirectly help boost your rankings? And your business profiles on social media platforms have a better chance of being found in search engine results.

It’s equally important that you have tools in place to help keep a track of your efforts and the impact they are having. For instance, you can try using something like ProRankTracker which checks your global and local performances. Additionally, as it is cloud-based, you can track everything, even when you’re on the move.

5. Social Media can Help You Build Real Relationships

Many platforms like Twitter and Instagram allow your business to have direct interactions with your customer base. This helps you to get insights into the daily lives of your customers which can help you improve your marketing strategy. You can get more personalized insights about them which can help you create more accurate customer personas.

You can also use it as a tool to connect with other businesses, both local and international. It can also help you build stronger relationships with prominent personalities and journalists in your industry. The best part is that it’s easy to build these relationships. Even a retweet or a comment on a post is enough to start a conversation.

You can also build deeper relationships with your customers through these channels. Unlike automated replies, you can give them tailored replies to their questions and feedback. This enriches the overall experience of your customers by giving them solutions with a more personalized touch.

6. You can Reach Local And Global Audiences

Unlike traditional means of marketing, promotions on social media can help your business gain visibility both locally and globally. It allows you to connect with both your existing followers as well as new audiences. While it is important to reach your local audience effectively, reaching a wider global audience improves your overall reach.

And in case of local audiences, you will be able to target your promotions to the exact people you want. Many platforms even give you the option of selecting individual areas within a city, hence giving you the advantage of hyperlocal marketing.

Also read: Type of Remarketing Audiences You Should Be Targeting in PPC

7. You can Increase Your Conversion Rate

Social media is also a great tool to generate highly targeted leads. The first step you need to take is to increase your organic reach. If done effectively, these leads will be easier to convert.

Some of the ways you can increase your conversions are:

Social Proof – Social proof shows that your product works for someone who has used it. This reassures prospective customers about your product without you having to market it to them.

User-Generated Content – You can use the positive comments and posts about your products and feature them on your profiles. This increases the confidence of a lead that has been generated and can lead to a conversion.

A study by ViSenze showed that the involvement of social media resulted in higher conversions and sales. According to the report, 75% of consumers were inspired to buy the product by seeing its image or video online. Moreover, nearly 32% users used Facebook as the primary platform for making a purchase decision.

Image via Emarketer

8. Social Media Can Help You Satisfy Your Customers

While it is important to keep gaining new customers, retaining old customers is also very important. That is why customer satisfaction should be a priority for your business. Social media can help your local business stay connected to your customers and help you to learn about and resolve their problems faster.

You can solve the problems that your customers are facing by giving them personalized solutions through social media. You can monitor the conversations regarding your brand or even broadcast important messages and announcements. This allows you to keep track of consumer sentiment and even lets you communicate with a mass audience.

As many as 42% of consumers complaining of social media expect a 60 minute response time. If you can offer prompt customer service, you may be able to retain the customer for a longer period of time. This shows how important it is to serve the customers efficiently and, of course, quickly.

Image via Sprout Social

9. You can Partner with Social Media Influencers

Influencer marketing works as a great tool for local businesses to promote their products and services. There are many influencers on social media who have large numbers of loyal followers. Local businesses can leverage this power of influence to generate leads and drive conversions.

Customers are more likely to believe the benefits of a product when they see a person they idolize using it. In many cases, influencer marketing works better than traditional marketing strategies. There are many popular YouTubers and Instagrammers who regularly review and recommend products to their audiences.

Such is the power of influencer marketing that according to a study, businesses make nearly $6.50 for every $1 spent on it. One of the most popular social influencers, Zach King, has more than 21 million followers on Instagram and 2 million followers on YouTube. He frequently partners with major companies and promotes their products through his videos or photos.

Image via YouTube

10. It Helps Consumers Find You

This is the simplest and most important part of having a social media presence. Social media helps you reach out to consumers, and helps them reach out to you. Many consumers may not even know your brand. But they may find you on your social media, and reach out to you. This can generate a lead that may result in a conversion.

Even if you don’t intend to market your products and services rigorously on social media, your brand’s visibility will definitely improve. Creating a brand profile on these websites is free and promoting it locally with little or no budget can also give you visibility.

Also read: How to Use Whatsapp Without Phone Number Verification on Android

Conclusion

With the numerous benefits for both local and global businesses, social media can definitely help you grow your business. If executed effectively, social media marketing can generate high-quality leads and drive sales better than many other forms of marketing. And at even lower costs thanks to the pricing structures of these platforms.

It is still surprising to see that 24% of small businesses still don’t use social media to harvest its marketing potential. But it’s never too late to get started. And the ten tips above can help you use social media marketing effectively to grow your local business.

If you have any questions or tips to add, please feel free to share them in the comments below.

The post 10 Reasons Why Social Media is Important for Local Businesses appeared first on Tech Web Space.

Let’s find out.

Webinars

Webinars let you leverage both video and audio to help you convey information to your audience. It’s also possible for your attendees to interact with you in real-time and ask questions.

What’s more?

Webinars aren’t restricted to live events. You can also host scheduled webinars that can be used multiple times. 

And that’s not all.

You also get a highly-targeted audience as only those who’re genuinely interested in the webinar will attend it. This is the reason why the retentivity of webinars is high, at 56 minutes. 

Additionally, webinars have a good registrant-to-attendee conversion rate of 55% so you can expect good attendance too.

However, webinars have their cons too. People who might want to skip through some parts of the webinar may not be able to do so with ease.

So, how do podcasts fare? Let’s take a look.

Podcasts

One of the greatest advantages of podcasts is that they’re recognized by nearly 70% of Americans. Being audio based, they can be heard even when you’re on the go. In fact, about 65% of people listen to podcasts while driving. 

As a result, you might get more listeners. However, these listeners may not be as targeted as webinar attendees because people don’t need to specially take out time to listen to them.

Podcasts can serve as great tools for connecting with your audience for the long-term as they can be heard at any point and aren’t one-time events. In addition, they’re polished works as you can do post-processing for them, unlike live webinars, for which it’s not possible to do so.

However, the greatest disadvantage of podcasts is that they don’t have any visual elements. This makes it difficult to convey information clearly. Your listeners may not be paying complete attention too as they may be doing other things while listening.

To learn more about webinars vs. podcasts, check out this infographic below first published by FLOW. 

Image Courtesy: FLOW

The post Webinars vs. Podcasts: Who’s the Winner? appeared first on Tech Web Space.

Social networks provide a convenient way for people to connect with each other. They may connect with old friends, new acquaintances, or potential business associates.

This human desire to belong to a social group is the reason behind the success of influencer marketing. Influencers bring together like-minded people and form tight-knit communities.

When talking about influencer marketing, Instagram is a great choice.

83% of Instagrammers leverage the platform for product discovery, 81% for product research, and 80% to make their final purchase decisions. This indicates that quite a lot of Instagram users are predisposed to using the platform for something other than “making friends.”

Let’s take a look at the three things that make Instagram a favorite among marketing professionals.

Instagram is Great for Visual Marketing

You may have heard that a picture is worth a thousand words, right?

Brands can leave a memorable digital footprint with great visual content.

If you want to leverage visual content to grow your audience, Instagram is a perfect choice for you. Though it started as an image-sharing platform, now it also has video functionality.

You can partner with the best content creators on Instagram to co-create and publish visually-impressive branded content. With the right images and copies, you can easily convey your brand’s message loud and clear.

Instagram influencers not only help you create great content but also to amplify its reach.

Instagram Helps You Amplify Your Brand’s Message

Most brands understand that a good presence on Instagram is vital for marketing. However, that presents a new problem: competition.

If you really want to leave a mark on the platform, you need to expand your reach. That’s where Instagram influencer marketing comes in.

People trust influencers. Through authentic and relatable content, influencers focus on establishing strong connections with people.

If an influencer vouches for your product or brand, people are likely to notice it. Unless you’re a top-tier brand, you can’t hope to garner the same trust and reach on your own.

Instagram Influencer Marketing is Cost-Effective

Of course, collaborating with an influencer comes with a cost involved. If you have a small budget, you can look for nano- and micro-influencers in your niche.

These influencers charge less than celebrity influencers such as Selena Gomez.

Though they don’t have massive followings, they tend to build and maintain authentic connections with their followers. They can spread the word about your brand and products.

Still unsure about investing in Instagram influencer marketing?You can check out the infographic below by Fourstarzz Media to get more insights about Instagram influencer marketing in 2020.

Image Courtesy: Fourstarzz Media

The post The Power of Instagram Influencer Marketing in 2020 appeared first on Tech Web Space.

A digital report by We Are Social and Hootsuite revealed that the total number of internet users in 2019 is around 4.4 billion. That’s approximately 57% of the world’s population. And social media users include a whopping 3.5 billion people. Which is 45% of the world’s population.

Social media not only helps you connect with friends and strangers but it has also become an important marketing tool.

How Does Social Media Affect SEO?

Pages that rank higher in the SERPs tend to have a stronger social media presence. Does that mean social media affects SEO? The answer is – it’s complicated.

Matt Cutts, former head of Google’s web spam team, said that social signals like followers and likes on Twitter or Facebook do not directly affect search rankings.

However, Hootsuite conducted an analysis proving that social media marketing and SEO are interlinked and ultimately help achieve the same goal – an increase in traffic.

Using social media resources the right way helps you amplify your visibility. And social sharing helps you distribute content to a larger audience. It also increases the life of your content and brings traffic to your website.

Social sharing and SEO follow the concept of quality over quantity. It is more important for the social shares to impact the right audience and drive meaningful engagement and sales. 

The process starts with a certain reader finding your content interesting enough to be shared. This content may then be visible to a content creator like a blogger or journalist. 

If the creator reads and likes your content, they may decide to link to it in their upcoming post. This link then increases traffic and improves your link profile. Which, in turn, can increase your search ranking.

Effective Social Media Marketing Strategies

For an effective social media strategy, always keep four things in mind:

• Set Your Goals – Some of the goals you can focus on include increasing brand awareness, boosting sales, or improving customer loyalty.
• Research Your Audience – Based on the products or services you provide, you need to get to know what audience to target along with their buying and social media behaviors.
• Competitor Analysis –  It’s also important to know what your competitors are doing. This can give you ideas on how you can improve.
• Know Where You Stand – Finally, make sure you have a clear idea of where you stand. You can use tools to measure your progress and the impact of your efforts.  

7 of the Best Ways to Improve SEO with Social Media

Here are seven actionable social media strategies that can help you boost your SEO:

1. Create Quality Content

There is no point putting your blood, sweat, and tears into promotions and link building if the content isn’t worth it. 

Your content should provide some value to your audience – whether it’s to help them learn something, understand something better, or even entertain them.

Most of the information retained by a human brain is visual. Not only do you need to optimize your content for visibility, but you need to make it eye-catching too. Plus, visual content stands out on social media over links and text posts. 

And don’t just limit yourself to images and original graphics. Videos can really provide a high return on investment as well, when done right. They can successfully engage the audience and incite an emotional reaction.

This contributes to social sharing, and hence, more visibility and traffic. In fact, according to Twitter’s Q1 2018 earnings report, half of their $575 million ad revenue came from videos.

Making videos does not have to cost a lot either. With the help of some simple editing tips, you can even create one using your phone. 

2. Make Your Content Shareable

Now you know you need to optimize your content and use different mediums like text, image, audio, and video. You should also make sure you add social sharing buttons that will make it easier for people to share your content. 

For example, in WordStream articles, the social sharing buttons appear on the left side in a static scroll that also displays the number of shares.

Image Source: Wordstream

Another feature that facilitates sharing excerpts from your blog posts on Twitter is click-to-tweet. You can install a plugin if you are on WordPress. Alternately, you can also go to the Click to Tweet site and follow three simple steps:

• Write the message you want people to share. Keep it under 140 characters.
• Click “Generate new link” to create a custom link.
• Share the link.

Image Source: Click To Tweet

3. Optimize Social Media Profiles

When you optimize and sync your social media profiles with your business website, it:

• Increases your authenticity.
• Helps avoid any confusion for your searchers.
• Is a great way to bring in organic traffic.

To optimize your profiles you need to:

• Use the same profile pictures on all channels.
• Use keywords in your bio.
• Include your website URL. 

4. Update Frequently

To present an active social account, posting regularly is also important. However, different channels require different frequencies. The specific time you choose to post may also have an impact on visibility and social shares.

For each channel, you need to maintain balance – don’t post too seldom but also don’t bore your audience with unnecessary spamming.

• Facebook –  Posting around three times a week or once a day is considered the best.
• Twitter – The studies vary and there is no fixed number of posts recommended. 
• Instagram – Minimum one post per day and a maximum of three should suffice.
• LinkedIn – Post at least twice a week and never more than once a day.
• Pinterest – A range between 5-30 Pins per day with a slight mix of live pins can yield the desired results.

5. Build Relationships 

Focus on the one thing social media does best: cultivating and nurturing relationships. 

Happy users of your product and services become unpaid promoters on social media. And, interacting with your existing customers online may win you more new customers.

Social media provides the perfect opportunity to show your approachable, human side and increase positivity around your brand name. How you engage online can also affect your rankings.

For example, if you sell denim jeans with your brand name, the more brand mentions you have on social media, the more likely you are to come up in searches related to jeans.

6. Leverage Industry Influencers

Influencers are people or social accounts that have authority, expertise, and trustworthiness relevant to a specific industry or niche. Posts from such social media users increase consumer confidence in your products or services.

In regards to industry experts, the easiest way to engage them is to link to their work in your posts and mention them when you share the post. This is one of the best ways to increase social shares and consequent links to your website.

But with B2C influencers, you can partner with them by paying them to create content on your behalf. The content should be highly relevant to the target audience and should have some value to create the desired impact.

For example, if you own a travel agency, then a partnership with a well-known travel blogger can be beneficial. The blogger can promote great travel packages you may have. They can also share insights about preferred vacation options or unexplored tourist destinations.

Whatever you choose to do, make sure you work with highly relevant influencers with high engagement rates. The average influencer engagement rate varies by vertical, so you need to make sure you’re comparing their engagement rate with the industry average.

A study by Influence.co found that photography influencers have the highest average engagement rate at 7.7%. Travel influencers typically get an average engagement rate of 6.3%, while beauty influencers only get 4.6%.

7. Engage Your Audience

As mentioned earlier, keeping an active social profile and engaging with your target audience can be very beneficial. And responding to reviews and comments is a great way to engage.

You should also engage in social listening, as it allows you to keep a tab on how people talk about your brand. It also gives you an opportunity to sell your products/services by engaging with the right people at the right times. 

Paying attention to negative comments and situations and responding quickly can help build trust as well.

In addition to this, the best way to engage your audience is to ask and answer questions. Most searchers are looking for answers to their questions. Participating in forums, question and answer sites like Quora, or Twitter chats can help you optimize your brand visibility. 

Track, Improvise, and Evaluate

At the end of the day, all of your social media marketing and SEO efforts are meant to fulfill one goal and one goal only – increase traffic and consequently, increase sales.

It doesn’t make sense to come up with ideas and strategies if you do not evaluate their impact. Some of them may do more harm than good. So you need to track, improvise, and evaluate your efforts to get the best results. 

These three processes are imperative for a successful strategy for both social media and SEO.

Using the right monitoring tools like Buffer, Sprout Social, or the previously-mentioned Pro Rank Tracker can simplify the process for you. This can help you design and improve your social media and SEO strategies for a distinct edge over your competitors.  

Bottom Line

It’s clear that you need to make social media marketing a part of your SEO efforts. When done right, it gives you better brand recognition and helps you improve your content strategy. You can also use tools to simplify certain tasks within your social media marketing strategy.

Social media interaction is an ongoing process that keeps changing with trends and one which always has room for improvement. Don’t use it just for promotions. Build relationships with existing and potential customers and develop lasting partnerships with influencers.

Which strategy do you find works best? Any favorite tools that make your job easier as a strategist? Let us know in the comments below.

The post 7 Social Media Strategies to Boost Your SEO appeared first on Tech Web Space.